UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934
(Amendment No. 1)*

DemandTec, Inc.

(Name of Issuer)

Common Stock

(Title of Class of Securities)

24802R506

(CUSIP Number)

December 31, 2011

(Date of Event which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

[X] Rule 13d-1(b)
[   ] Rule 13d-1(c)
[   ] Rule 13d-1(d)

* The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see Instructions).

CUSIP No.: 24802R506
1 NAME OF REPORTING PERSON
Brown Advisory Holdings, Incorporated ("BAHI")

I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
52-2112409
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a)  [   ]
(b)  [   ]
3 SEC USE ONLY
 
4 CITIZENSHIP OR PLACE OF ORGANIZATION
BAHI is a Maryland Corporation.
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5 SOLE VOTING POWER
1,601,848
6 SHARED VOTING POWER
0
7 SOLE DISPOSITIVE POWER
0
8 SHARED DISPOSITIVE POWER
2,338,808
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,338,808
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES []

11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.03%
12 TYPE OF REPORTING PERSON
HC (Parent Holding Company)

CUSIP No.: 24802R506
1 NAME OF REPORTING PERSON
Brown Investment Advisory & Trust Company ("BIATC")

I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
52-1811121
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a)  [   ]
(b)  [   ]
3 SEC USE ONLY
 
4 CITIZENSHIP OR PLACE OF ORGANIZATION
BIATC is a Maryland Company
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5 SOLE VOTING POWER
137,183
6 SHARED VOTING POWER
0
7 SOLE DISPOSITIVE POWER
0
8 SHARED DISPOSITIVE POWER
137,183
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
137,183
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES []

11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
0.41%
12 TYPE OF REPORTING PERSON
BK (Bank)

CUSIP No.: 24802R506
1 NAME OF REPORTING PERSON
Brown Investment Advisory Incorporated ("BIA, Inc.")

I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
52-1952888
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a)  [   ]
(b)  [   ]
3 SEC USE ONLY
 
4 CITIZENSHIP OR PLACE OF ORGANIZATION
BIA, Inc. is a Maryland Corporation
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5 SOLE VOTING POWER
1,462,392
6 SHARED VOTING POWER
0
7 SOLE DISPOSITIVE POWER
0
8 SHARED DISPOSITIVE POWER
2,197,325
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,197,325
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES []

11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
6.6%
12 TYPE OF REPORTING PERSON
IA (Investment Adviser)

CUSIP No.: 24802R506
1 NAME OF REPORTING PERSON
Alex. Brown Investment Managment, LLC ("ABIM")

I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
52-1349876
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a)  [   ]
(b)  [   ]
3 SEC USE ONLY
 
4 CITIZENSHIP OR PLACE OF ORGANIZATION
ABIM is a Maryland Corporation
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5 SOLE VOTING POWER
2,273
6 SHARED VOTING POWER
0
7 SOLE DISPOSITIVE POWER
0
8 SHARED DISPOSITIVE POWER
4,300
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
4,300
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES []

11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
0.01%
12 TYPE OF REPORTING PERSON
IA (Investment Adviser)

CUSIP No.: 24802R506
ITEM 1(a). NAME OF ISSUER:
DemandTec, Inc.
ITEM 1(b). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
ONE FRANKLIN PARKWAY, BUILDING 910
SAN MATEO CA 94403
ITEM 2(a). NAME OF PERSON FILING:
Brown Advisory Holdings, Incorporated ("BAHI")
Brown Investment Advisory & Trust Company ("BIATC")
Brown Investment Advisory Incorporated ("BIA, Inc.")
Alex. Brown Investment Managment, LLC ("ABIM")
ITEM 2(b). ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:
901 South Bond Street, Ste. 400
Baltimore, MD 21231
ITEM 2(c). CITIZENSHIP:
Brown Advisory Holdings, Incorporated ("BAHI") - BAHI is a Maryland Corporation.
Brown Investment Advisory & Trust Company ("BIATC") - BIATC is a Maryland Company
Brown Investment Advisory Incorporated ("BIA, Inc.") - BIA, Inc. is a Maryland Corporation
Alex. Brown Investment Managment, LLC ("ABIM") - ABIM is a Maryland Corporation
ITEM 2(d). TITLE OF CLASS OF SECURITIES:
Common Stock
ITEM 2(e). CUSIP NUMBER:
24802R506
ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO SECTION 240.13d-1(b), or 13d-2(b) or (c) CHECK WHETHER THE PERSON FILING IS A:
(a) [   ]  Broker or dealer registered under Section 15 of the Act (15 U.S.C. 78c);
(b) [X]  Bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c);
(c) [   ]  Insurance company as defined in Section 3(a)(19) of the Act (15 U.S.C. 78c);
(d) [   ]  Investment company registered under Section 8 of the Investment Company Act of 1940
(15 U.S.C 80a-8);
(e) [X]  An investment adviser in accordance with 240.13d-1(b)(1)(ii)(E);
(f) [   ]  An employee benefit plan or endowment fund in accordance with 240.13d-1(b)(1)(ii)(F);
(g) [X]  A parent holding company or control person in accordance with 240.13d-1(b)(1)(ii)(G);
(h) [   ]  A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act
(12 U.S.C. 1813);
(i) [   ]  A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j) [   ]  A non-U.S. institution in accordance with 240.13d-1(b)(1)(ii)(J);
(k) [   ]  Group, in accordance with 240.13d-1(b)(1)(ii)(K). If filing as a non-U.S. institution
in accordance with 240.13d1(b)(1)(ii)(J), please specify the type of institution:
BAHI is a parent holding company or control person in accordance with 240.13d-1(b)(1)(ii)(G)
BIATC is a Bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c)
BIA Inc. is an investment adviser in accordance with 240.13d-1(b)(1)(ii)(E)
ABIM is an investment adviser in accordance with 240.13d-1(b)(1)(ii)(E)
ITEM 4. OWNERSHIP:
Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.
(a) Amount beneficially owned:
2,338,808
(b) Percent of class:
7.03%
(c) Number of shares as to which the person has:
(i)   Sole power to vote or to direct the vote:
Brown Advisory Holdings, Incorporated ("BAHI") - 1,601,848
Brown Investment Advisory & Trust Company ("BIATC") - 137,183
Brown Investment Advisory Incorporated ("BIA, Inc.") - 1,462,392
Alex. Brown Investment Managment, LLC ("ABIM") - 2,273
(ii)  Shared power to vote or to direct the vote:
Brown Advisory Holdings, Incorporated ("BAHI") - 0
Brown Investment Advisory & Trust Company ("BIATC") - 0
Brown Investment Advisory Incorporated ("BIA, Inc.") - 0
Alex. Brown Investment Managment, LLC ("ABIM") - 0
(iii) Sole power to dispose or to direct the disposition of:
Brown Advisory Holdings, Incorporated ("BAHI") - 0
Brown Investment Advisory & Trust Company ("BIATC") - 0
Brown Investment Advisory Incorporated ("BIA, Inc.") - 0
Alex. Brown Investment Managment, LLC ("ABIM") - 0
(iv) Shared power to dispose or to direct the disposition of:
Brown Advisory Holdings, Incorporated ("BAHI") - 2,338,808
Brown Investment Advisory & Trust Company ("BIATC") - 137,183
Brown Investment Advisory Incorporated ("BIA, Inc.") - 2,197,325
Alex. Brown Investment Managment, LLC ("ABIM") - 4,300
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS:
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following [   ].
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON:
 
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY:
Brown Advisory Holdings Incorporated ("BAHI") is a parent holding company filing this schedule on behalf of the following subsidiaries pursuant to Rule 13d-1(b)(1)(ii)(G) under the Securities Exchange Act of 1934:

Brown Investment Advisory & Trust Company ("BIATC") - BK (Bank)
Brown Investment Advisory, Incorporated ("BIA, Inc.") - IA (Investment Adviser)
Alex. Brown Investment Management, LLC ("ABIM") - IA (Investment Adviser) 
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP:
 
ITEM 9. NOTICE OF DISSOLUTION OF GROUP:
 
ITEM 10. CERTIFICATION:
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
February 01, 2012
Date
Brown Advisory Holdings, Incorporated ("BAHI")
See attached "Exhibit 1"
Brett D. Rogers
Chief Compliance Officer
Signature
Brett D. Rogers, Chief Compliance Officer
Name/Title



Attention: Intentional misstatements or omissions of fact constitute Federal criminal violations (see 18 U.S.C. 1001).
CUSIP No.: 24802R506
Joint Filing Agreement
-----------------------

Party signing this filing agrees that this statement is submitted as a joint filing on behalf of the undersigned:

Brown Advisory Holdings, Incorporated ("BAHI") - Parent Holding Company
Brown Investment Advisory & Trust Company ("BIATC")
Brown Investment Advisory Incorporated ("BIA, Inc.")
Alex. Brown Investment Managment, LLC ("ABIM")