Ownership Submission
FORM 3
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  Woods Candace
2. Date of Event Requiring Statement (Month/Day/Year)
11/15/2017
3. Issuer Name and Ticker or Trading Symbol
PRUDENTIAL FINANCIAL INC [PRU]
(Last)
(First)
(Middle)
751 BROAD STREET, 4TH FLOOR, ATTN. CORPORATE COMPLIANCE
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Senior Vice President
5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

NEWARK, NJ 07102
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 4,080
D
 
Common Stock 1,305
I
By 401(k)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(Month/Day/Year)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
2011 Employee Stock Option (Right to Buy)   (1) 02/08/2021 Common Stock 1,494 $ 64.01 D  
2014 Employee Stock Option (Right to Buy)   (2) 02/11/2024 Common Stock 1,213 $ 84.53 D  
2015 Employee Stock Option (Right to Buy)   (3) 02/10/2025 Common Stock 2,022 $ 78.08 D  
2015 Performance Shares   (4)   (4) Common Stock 487 $ 0 D  
2015 Restricted Stock Units   (5)   (5) Common Stock 1,460 $ 0 D  
2016 Employee Stock Option (Right to Buy)   (6) 02/09/2026 Common Stock 2,524 $ 63.59 D  
2016 Performance Shares   (7)   (7) Common Stock 555 $ 0 D  
2016 Restricted Stock Units   (8)   (8) Common Stock 1,663 $ 0 D  
2017 Performance Shares   (9)   (9) Common Stock 427 $ 0 D  
2017 Restricted Stock Units   (10)   (10) Common Stock 1,281 $ 0 D  
10/10/2017 Employee Stock Option (Right to Buy)   (11) 10/10/2027 Common Stock 1,184 $ 110 D  
10/10/2017 Performance Shares   (12)   (12) Common Stock 916 $ 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Woods Candace
751 BROAD STREET, 4TH FLOOR
ATTN. CORPORATE COMPLIANCE
NEWARK, NJ 07102
      Senior Vice President  

Signatures

/s/Andrew Hughes, attorney-in-fact 11/21/2017
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The option vests in three equal annual installments beginning on February 8, 2012.
(2) The option vests in three equal annual installments beginning on February 11, 2015.
(3) The option vests in three equal annual installments beginning on February 10, 2016.
(4) Represents the target number of shares to be received relative to the Company's average ROE goals for the 2015 through 2017 performance period. The actual number of shares to be received will be determined by the Compensation Committee in February 2018.
(5) The Restricted Stock Units will vest on February 10, 2018.
(6) The option vests in three equal annual installments beginning on February 9, 2017.
(7) Represents the target number of shares to be received relative to the Company's average ROE goals for the 2016 through 2018 performance period. The actual number of shares to be received will be determined by the Compensation Committee in February 2019.
(8) The Restricted Stock Units will vest on February 9, 2019.
(9) Represents the target number of shares to be received relative to the Company's average ROE goals for the 2017 through 2019 performance period. The actual number of shares to be received will be determined by the Compensation Committee in February 2020.
(10) The Restricted Stock Units will vest on February 14, 2020.
(11) The option vests in three equal annual installments beginning on October 10, 2018.
(12) Represents the target number of shares to be received relative to the Company's average ROE goals for the 2017 through 2019 performance period. The actual number of shares to be received will be determined by the Compensation Committee in February 2020.

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