UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q
 
x       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended March 31, 2010
 
OR
 
¨       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from                      to                     
 
Commission file number 0-23016
 
MEDIFAST, INC.
(Exact name of registrant as specified in its charter)
 
Delaware
 
13-3714405
(State or other jurisdiction
of organization)
 
(I.R.S. employer
Identification no.)

11445 Cronhill Drive
Owings Mills, MD 21117
Telephone Number (410) 581-8042
 
Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 
Yes  x    No ¨
 
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer  ¨          Accelerated filer  x            Non-accelerated filer ¨
 
Indicate by checkmark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
 
Yes ¨     No  x
 
Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.
 
Class
  
Outstanding at May
10, 2010
Common stock, $.001 par value per share
  
15,409,601 shares

 
 

 

Medifast, Inc.
Index

Part I - Financial Information:
   
     
Item 1 – Financial Statements
   
     
Condensed Consolidated Balance Sheets as of March 31, 2010 (unaudited) and December 31, 2009 (audited)
 
3
     
Condensed Consolidated Statements of Income (unaudited) for the Three Months Ended March 31, 2010 and 2009
 
4
     
Condensed Consolidated Statements of Changes in Stockholders’ Equity (unaudited) for the Three Months Ended  March 31,2010
 
5
     
Condensed Consolidated Statements of Cash Flows (unaudited) for the Three Months Ended March 31, 2010 and 2009
 
6
     
Notes to Unaudited Condensed Consolidated Financial Statements
 
7
     
Item 2 - Management’s Discussion and Analysis of Financial Condition And Results of Operations
 
13
     
Item 3 – Quantitative and Qualitative Disclosures about Market Risk
 
18
 
   
Item 4 – Controls and Procedures
 
18
     
Part II - Other Information:
   
     
Item 1 – Legal Proceedings
 
19
     
Item 1A – Risk Factors
 
19
     
Item 5 – Other Information
 
19
     
Item 6 - Exhibits
 
21

 
2

 

Part I.  Financial Information

Item 1. Financial Statements

MEDIFAST, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS

   
(Unaudited)
   
(Audited)
 
   
March 31, 2010
   
December 31, 2009
 
             
ASSETS
           
Current assets
           
Cash and cash equivalents
  $ 20,814,000     $ 10,604,000  
Accounts receivable-net of allowance for sales returns and doubtful accounts of $100,000
    1,101,000       676,000  
Inventory
    13,586,000       11,232,000  
Investment securities
    7,181,000       5,699,000  
Deferred compensation
    -       641,000  
Prepaid expenses and other current assets
    2,491,000       5,334,000  
Note receivable - current
    46,000       46,000  
Deferred tax asset
    83,000       100,000  
Total current assets
    45,302,000       34,332,000  
                 
Property, plant and equipment - net
    24,716,000       23,237,000  
Trademarks and intangibles - net
    3,815,000       4,104,000  
Note receivable, net of current assets
    112,000       112,000  
Other assets
    243,000       379,000  
                 
TOTAL ASSETS
  $ 74,188,000     $ 62,164,000  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
Current liabilities
               
Accounts payable and accrued expenses
    10,621,000       4,967,000  
Income taxes payable
    759,000       22,000  
Current maturities of long-term debt
    796,000       796,000  
Total current liabilities
    12,176,000       5,785,000  
                 
Other liabilities
               
Long-term debt, net of current portion
    5,245,000       5,444,000  
Deferred tax liability
    1,464,000       1,360,000  
Total liabilities
    18,885,000       12,589,000  
                 
Stockholders' Equity:
               
Preferred stock, $.001 par value (1,500,000 authorized, no shares issued and outstanding)
    -       -  
Common stock; par value $.001 per share; 20,000,000 shares authorized; 15,403,941 issued and 15,036,103 outstanding at 3/31/10 and 15,398,941 issued and 15,031,103 shares outstanding at 12/31/09
    16,000       16,000  
Additional paid-in capital
    29,352,000       28,456,000  
Accumulated other comprehensive income
    90,000       159,000  
Retained earnings
    29,165,000       24,264,000  
Less: cost of 367,838 and 367,838 shares of common stock in treasury
    (3,320,000 )     (3,320,000 )
Total stockholders' equity
    55,303,000       49,575,000  
                 
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
  $ 74,188,000     $ 62,164,000  

See notes to condensed consolidated financial statements

 
3

 

MEDIFAST, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(Unaudited)

   
Three Months Ended March 31,
 
   
2010
   
2009
 
             
Revenue
  $ 60,585,000     $ 34,605,000  
Cost of sales
    14,817,000       8,979,000  
Gross Profit
    45,768,000       25,626,000  
                 
Selling, general, and administration
    37,567,000       21,610,000  
                 
Income from operations
    8,201,000       4,016,000  
                 
Other income/(expense)
               
Interest income/ (expense), net
    28,000       (5,000 )
Other expense
    (15,000 )     (35,000 )
      13,000       (40,000 )
                 
Income before provision for income taxes
    8,214,000       3,976,000  
Provision for income taxes
    (3,313,000 )     (1,491,000 )
                 
Net income
  $ 4,901,000     $ 2,485,000  
                 
Basic earnings per share
  $ 0.35     $ 0.19  
Diluted earnings per share
  $ 0.33     $ 0.17  
                 
Weighted average shares outstanding -
               
Basic
    13,908,144       13,284,431  
Diluted
    14,671,187       14,494,898  

See notes to condensed consolidated financial statements.

 
4

 

MEDIFAST, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENT  OF CHANGES IN STOCKHOLDERS' EQUITY AND ACCUMULATED OTHER COMPREHENSIVE INCOME
Three Months Ended March 31, 2010
(Unaudited)

         
Par Value
   
Additional
         
Accumulated
             
   
Number
   
$0.001
   
Paid-In
   
Retained
   
other comp
   
Treasury
       
   
of Shares
   
Amount
   
Capital
   
Earnings
   
income/(loss)
   
Stock
   
Total
 
Balance, December 31, 2009
    15,398,941     $ 16,000     $ 28,456,000     $ 24,264,000     $ 159,000     $ (3,320,000 )   $ 49,575,000  
                                                         
Vesting of share-based compensation to executives and directors
                    610,000                               610,000  
Shares issued
    5,000       100       0                               100  
Fair value adjustment for stock compensation tax benefit
                    286,000                               286,000  
Net change in  unrealized gain on investments, net of taxes
                                    (69,000 )             (69,000 )
Net income
                            4,901,000                       4,901,000  
Balance, March 31, 2010
    15,403,941     $ 16,100     $ 29,352,000     $ 29,165,000     $ 90,000     $ (3,320,000 )   $ 55,303,100  

See notes to condensed consolidated financial statements

 
5

 

MEDIFAST, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

   
Three Months Ended March 31,
 
   
2010
   
2009
 
Cash flows from operating activities:
           
Net income
  $ 4,901,000     $ 2,485,000  
Adjustments to reconcile net income to net cash provided by operating activities from continuing operations:
               
Depreciation and amortization
  $ 1,398,000     $ 1,229,000  
Realized loss (gain) on investment securities
    14,000       (21,000 )
Common stock issued for services
    -       52,000  
Vesting of share-based compensation
    610,000       429,000  
Deferred income taxes
    105,000       (110,000 )
Changes in assets and liabilities which provided (used) cash:
               
Accounts receivable
    (425,000 )     (126,000 )
Inventory
    (2,354,000 )     1,493,000  
Prepaid expenses & other current assets
    632,000       110,000  
Deferred compensation
    509,000       80,000  
Other assets
    136,000       (2,000 )
Income taxes
    2,947,000       40,000  
Accounts payable and accrued expenses
    5,656,000       (297,000 )
Net cash provided by operating activities
    14,129,000       5,362,000  
Cash Flow from Investing Activities:
               
Purchase Sale of investment securities, net
    (1,417,000 )     (51,000 )
Purchase of property and equipment
    (2,589,000 )     (722,000 )
Net cash (used in) investing activities
    (4,006,000 )     (773,000 )
Cash Flow from Financing Activities:
               
Repayment of long-term debt, net
    (199,000 )     (64,000 )
Increase in line of credit
    -       15,000  
Decrease in note receivable
    -       34,000  
Excess tax benefits from share-based payment arrangements
    286,000       -  
Purchase of treasury stock
    -       (102,000 )
Net cash provided by (used in) financing activities
    87,000       (117,000 )
NET INCREASE IN CASH AND CASH EQUIVALENTS
    10,210,000       4,472,000  
                 
Cash and cash equivalents - beginning of the period
    10,604,000       973,000  
Cash and cash equivalents - end of period
  $ 20,814,000     $ 5,445,000  
Supplemental disclosure of cash flow information:
               
Interest paid
  $ 27,000     $ 37,000  
Income taxes
  $ -     $ 985,000  

See notes to condensed consolidated financial statements

 
6

 

Medifast, Inc.
Notes to Unaudited Condensed Consolidated Financial Statements
For the Three Month Period Ended March 31, 2010 and 2009

General

 
1.
Basis of Presentation

The condensed unaudited interim consolidated financial statements included herein have been prepared, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. The condensed consolidated financial statements and notes are presented as permitted on Form 10-Q and do not contain information included in the Company’s annual statements and notes. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to make the information presented not misleading.

The results for the three months ended March 31, 2010 are not necessarily indicative of the results to be expected for the year ending December 31, 2010 or any other portions thereof.  Certain information in footnote disclosures normally included in annual financial statements has been condensed or omitted for the interim periods presented in accordance with the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim consolidated financial statements.

These financial statements do not contain all of the information and footnotes required by generally accepted accounting principles for complete financial statements.  However, in the opinion of management, all adjustments consisting of normal, recurring adjustments considered necessary for a fair presentation of the financial position and results of operations have been included.

The consolidated balance sheet as of December 31, 2009 is derived from the audited financial statements included in the Company’s Annual Report in Form 10-K filed with the SEC for the year ended December 31, 2009 (the “2009 form 10-K), which should be read in conjunction with these consolidated financial statements.

 
2.
Presentation of Financial Statements

The Company’s condensed consolidated financial statements include the accounts of Medifast, Inc. and its wholly-owned subsidiaries.  All significant intercompany accounts and transactions have been eliminated.

3.           Recent Accounting Pronouncements

In June 2009, the FASB issued the Accounting Standards Codification as the source of authoritative accounting principles recognized by the FASB to be applied by nongovernmental entities in the preparation of financial statements in conformity with GAAP. The pronouncement is effective for interim and annual periods ending after September 15, 2009. The adoption of the pronouncement did not have any impact on the Company’s consolidated financial position and results of operations.

In January 2010, the FASB issued new guidance that expands and clarifies existing disclosures about fair value measurements. The guidance requires the gross presentation of activity within the Level 3 fair value measurement roll forward and details of transfers in and out of Level 1 and 2 fair value measurements. In addition, companies will be required to disclose quantitative information about the inputs used in determining fair values. These standards were adopted in the first quarter of 2010. The adoption had no impact on the Company’s consolidated financial position or results
 
4.           Revenue Recognition
 
Revenue from product sales is recognized net of discounts, rebates, promotional adjustments, price adjustments, returns and other potential adjustments upon shipment and passing of risk to the customer and when estimates of are reasonably determinable, collection is reasonably assured and the Company has no further performance obligations.

Revenue from product sales includes amounts billed for shipping and handling. Revenue from shipping and handling charges was $2.1 million and $925,000 for the three months ended March 31, 2010 and 2009, respectively. Shipping-related costs are included in cost of goods sold in the accompanying consolidated statements of operations.
 
5.           Inventories

Inventories consist principally of finished packaged foods, packaging and raw materials held in either the Company’s manufacturing facility or distribution warehouse.  Inventories are valued at cost determined using the first-in, first-out (FIFO) method.

 
7

 

Inventory consist of the following at March 31, 2010 an d December 31, 200 9

   
2010
   
2009
 
Raw Materials
  $ 3,467,000     $ 3,900,000  
Packaging
    2,816,000       2,628,000  
Finish ed Goods
    7,303,000       4,704,000  
                 
    $ 13,586,000     $ 11,232,000  

6.           Intangible Assets

The Company has acquired other intangible assets, which include: customer lists, trademarks, patents, and copyrights.  The customer lists are being amortized over a period ranging between 5 and 7 years based on management’s best estimate of the expected benefits to be consumed or otherwise used up.  The costs of patents and copyrights with finite lives are amortized over 5 and 7 years based on their estimated useful life, while trademarks representing brands with an infinite life, and are carried at cost and tested annually for impairment as outlined below.  Infinite life intangible assets are tested annually for impairment in the fourth quarter, and are tested for impairment more frequently if events and circumstances indicate that the asset might be impaired. An impairment loss is recognized to the extent that the carrying amount exceeds the asset’s fair value.  The Company assesses the recoverability of its intangible assets by comparing the projected undiscounted net cash flows associated with the related asset, over their remaining lives, in comparison to their respective carrying amounts.  Impairment, if any, is based on the excess of the carrying amount over the fair value of those assets. 

   
As of March 31, 2010
   
As of December 31, 2009
 
                         
   
Gross Carrying
   
Accumulated
   
Gross Carrying
   
Accumulated
 
   
Amount
   
Amortization
   
Amount
   
Amortization
 
                         
Customer lists
  $ 8,567,000     $ 6,315,000     $ 8,567,000     $ 6,086,000  
Non-compete agreements
  $ 840,000     $ 840,000     $ 840,000     $ 840,000  
Trademarks, patents, and copyrights
                               
finite life
    1,622,000       986,000       1,622,000       926,000  
infinite life
    927,000       -       927,000       -  
Total
  $ 11,956,000     $ 8,141,000     $ 11,956,000     $ 7,852,000  

Amortization expense for the three months ended March 31, 2010 and 2009 was as follows:

   
2010
   
2009
 
Customer lists
  $ 229,000     $ 365,000  
Trademarks and patents
    60,000       60,000  
                 
Total Trademarks and Intangibles
  $ 289,000     $ 425,000  

Amortization expense is included in selling, general and administrative expenses.

 
8

 

7.                        Earnings per Share
 
Basic earnings per share (“EPS”) computations are calculated utilizing the weighted average number of common shares outstanding during the periods presented. Diluted EPS is calculated utilizing the weighted average number of common shares outstanding adjusted for the effect of dilutive common stock equivalents.

The following table sets forth the computation of basic and diluted EPS for the three months ended March 31:

   
2010
   
2009
 
Numerator:
           
Net income
  $ 4,901,000     $ 2,485,000  
                 
Denominator:
               
Weighted average shares of common stock outstanding
    13,908,144       13,284,431  
Effect of dilutive common stock equivalents
    763,043       1,210,467  
                 
Weighted average diluted common shares outstanding
    14,671,187       14,494,898  
                 
EPS
               
Basic
  $ 0.35     $ 0.19  
Diluted
  $ 0.33     $ 0.17  

 
8.
Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods.  Actual results could differ from those estimates.

 
9.
Deferred Compensation Plan

We maintain a non-qualified deferred compensation plan for Senior Executive management.  Currently, Bradley MacDonald is the only participant in the plan.  Under the deferred compensation plan that became effective in 2003, executive officers of the Company may defer a portion of their salary and bonus (performance-based compensation) annually. A participant may elect to receive distributions of the accrued deferred compensation in a lump sum or in installments upon retirement.

The participating executive officer may request that the deferred amounts be allocated among several available investment options established and offered by the Company. These investment options provide market rates of return and are not subsidized by the Company. The benefit payable under the plan at any time to a participant following termination of employment is equal to the applicable deferred amounts, plus or minus any earnings or losses attributable to the investment of such deferred amounts. The Company has established a trust for the benefit of participants in the deferred compensation plan. Pursuant to the terms of the trust, as soon as possible after any deferred amounts have been withheld from a plan participant, the Company will contribute such deferred amounts to the trust to be held for the benefit of the participant in accordance with the terms of the plan and the trust.

Retirement payouts under the plan upon an executive officer’s retirement from the Company are payable either in a lump-sum payment or in annual installments over a period of up to ten years. Upon death, disability or termination of employment, all amounts shall be paid in a lump-sum payment as soon as administratively feasible.

 
9

 

 
10.
Fair Value Measurements

As of January 1, 2009, we adopted ASC 820-10 for all non-financial assets and liabilities that are recognized or disclosed at fair value in the financial statements. We had previously adopted ASC 820-10 for all financial assets and liabilities.  ASC 820-10 defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities, which are required to be recorded at fair value, we consider the principal or most advantageous market in which we would transact and the market-based risk measurements or assumptions that market participants would use in pricing the asset or liability, such as inherent risk, transfer restrictions, and credit risk.
 
ASC 820-10 establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value.  The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements).  The levels of the fair value hierarchy under ASC 820-10 are described below:

 
Level 1
Valuation is based upon quoted prices for identical instruments traded in active markets.

 
Level 2
Valuation is based upon quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments that are not active, and model-based valuation techniques for which all significant assumptions are observable in the market.

 
Level 3
Valuation is generated from model-based techniques that use significant assumptions not observable in the market.  These unobservable assumptions reflect our own estimates of assumptions that market participants would use in pricing the asset or liability.  Valuation techniques include use of option pricing models, discounted cash flow models and similar techniques.

The Company’s financial instruments include cash and cash equivalents, trade receivables, available-for-sale securities and debt.  The carrying amounts of cash and cash equivalents and trade receivables approximate fair value due to their short maturities.  The fair value of available for-sale securities are based on quoted market rates.  The carrying amount of debt approximates fair value due to the variable rate associated with the debt. 
 
The following table represents the fair value hierarchy for those financial assets and liabilities measured at fair value on a recurring basis as of March 31, 2010:

   
Level I
   
Level II
   
Level III
   
Total
 
                         
Investment securities
  $ 7,181,000       -       -     $ 7,181,000  
Cash equivalents
    20,814,000       -       -       20,814,000  
Total Assets
  $ 27,995,000     $ -     $ -     $ 27,995,000  
Liabilities
            6,041,000       -       6,041,000  
Total Liabilities
  $ -       6,041,000     $ -     $ 6,041,000  
 
The Company implemented ASC 820-10 10 (formerly FSP 157-2, “Effective Date of FASB Statement No. 157”), for our nonfinancial assets and liabilities that are re-measured at fair value on a non-recurring basis. The adoption for our nonfinancial assets and liabilities that are re-measured at fair value on a non-recurring basis did not impact our financial position or results of operations; however, could have an impact in future periods.
 
Cash equivalents consists of demand deposits in the amount of $20,814,000.

 
11.
Share Based Compensation

The Company adopted a stock option plan ("Plan"), which as amended, authorizing the grant of incentive and non-incentive options for an aggregate of 1,250,000 shares of the Company's common stock to officers, employees, directors and consultants.  Incentive options are to be granted at fair market value.  Options are to be exercisable as determined by the compensation committee.

 
10

 

Stock Options

The following summarizes the stock option activity for the three months ended March 31, 2010:
 
   
Shares
   
Weighted
Average
Exercise Price
 
             
Outstanding at beginning of year
    10,000     $ 3.83  
Options exercised
    -       -  
Options forfeited or expired
    -       -  
                 
Outstanding at March 31, 2010
    10,000     $ 3.83  
Options exercisable atMarch 31, 2010
    10,000     $ 3.83  
 
Restricted Stock
 
The Company has issued restricted stock to employees and directors generally with terms ranging from three to six years. The fair value is equal to the market price of the Company’s common stock on the date of grant. Expense for restricted stock is amortized ratably over the vesting period. The following table summarizes the restricted stock activity:

   
Shares
   
Weighed-Average
Grant Date Fair Value
 
Unvested at January 1, 2010
    1,204,378     $ 5.57  
Granted
    5,000       21.14  
Vested
    (107,770 )     5.66  
Forfeited
    -       -  
Unvested at March 31, 2010
    1,101,608       5.64  
 
The Company recorded stock compensation expense of $610,000 and $429,000 for the three months ended March 31, 2010 and 2009, respectively.  As of March 31, 2010 there was $6.2 million of total unrecognized compensation expense related to unvested share-base compensation arrangements.

13.                      Income Taxes

The Company is subject to U.S. Federal income taxes as well as income taxes of multiple state jurisdictions.  For Federal and state tax purposes, tax years 2006 – 2009 remain open to examination.

The actual combined effective tax rate for the three months ended March 31, 2010 was 40.3%.  The Company anticipates a tax rate of approximately 39-40% in 2010.
 
14.                      Reclassifications

Certain amounts for the three months ended March 31, 2009 have been reclassified to conform to the presentation of the March 31, 2010 amounts.  The reclassifications have no effect on net income for the three months ended March 31, 2010 and 2009.

 
11

 

15.                      Business Segments

Operating segments are components of an enterprise about which separate financial information is available that is regularly reviewed by the chief operating decision maker about how to allocate resources and in assessing performance.  The Company has two reportable operating segments:  Medifast and All Other.  The Medifast reporting segment consists of the following distribution channels:   Medifast Direct, Take Shape for Life, and Doctors.  The All Other reporting segments consist of Medifast Weight Control Centers Corporate and Franchise, and the Company’s parent company operations.
 
The accounting policies of the segments are the same as those of the Company.  The presentation and allocation of assets, liabilities and results of operations may not reflect the actual economic costs of the segments as stand-alone businesses. If a different basis of allocation were utilized, the relative contributions of the segments might differ, but management believes that the relative trends in segments would likely not be impacted..
 
The following tables present segment information for the three months March 31, 2010 and 2009:

   
Three Months Ended March 31, 2010
 
   
Medifast
   
All Other
   
Eliminations
   
Consolidated
 
                         
Revenues, net
  $ 54,729,000     $ 5,856,000             $ 60,585,000  
Cost of Sales
    13,630,000       1,187,000               14,817,000  
Selling, General and Administrative Expenses
    31,749,000       4,420,000               36,169,000  
Depreciation and Amortization
    1,139,000       259,000               1,398,000  
Interest (net) and Other
    10,000       (23,000 )             (13,000 )
Provision for income taxes
    3,313,000       -               3,313,000  
Net income
  $ 4,888,000     $ 13,000             $ 4,901,000  
                                 
Segment Assets
  $ 52,627,000     $ 21,564,000             $ 74,191,000  
                                 
   
Three Months Ended March 31, 2009
 
   
Medifast
   
All Other
   
Eliminations
   
Consolidated
 
                                 
Revenues, net
  $ 31,659,000     $ 2,946,000             $ 34,605,000  
Cost of Sales
    8,294,000       685,000               8,979,000  
Selling, General and Administrative Expenses
    17,745,000       2,637,000               20,382,000  
Depreciation and Amortization
    990,000       238,000               1,228,000  
Interest (net) and Other
    0       40,000               40,000  
Provision for income taxes
    1,491,000       -               1,491,000  
Net income (loss)
  $ 3,139,000     $ (654,000 )           $ 2,485,000  
                                 
Segment Assets
  $ 35,575,000     $ 17,922,000             $ 53,497,000  

 
12

 

Item 2. Management’s Discussion and Analysis of
Financial Condition and Results of Operations

Forward Looking Statements:    Some of the information presented in this quarterly report constitutes forward-looking statements within the meaning of the private Securities Litigation Reform Act of 1995.  Statements that are not historical facts, including statements about management’s expectations for fiscal year 2003 and beyond, are forward-looking statements and involve various risks and uncertainties.  Although the Company believes that its expectations are based on reasonable assumptions within the bounds of its knowledge, there can be no assurance that actual results will not differ materially from the Company’s expectations.  The Company cautions investors not to place undue reliance on forward-looking statements which speak only to management’s experience on this data.

The following discussion should be read in conjunction with the unaudited condensed consolidated financial statements and related notes appearing elsewhere herein

Overview of the Company

Medifast, Inc. (the "Company” or “Medifast”) is a Delaware corporation, incorporated in 1993. The Company’s operations are primarily conducted through five of its wholly owned subsidiaries, Jason Pharmaceuticals, Inc. ("Jason"), Take Shape for Life, Inc. (“TSFL”), Jason Enterprises, Inc., Jason Properties, LLC and Seven Crondall, LLC.  The Company is engaged in the production, distribution, and sale of weight management and disease management products and other consumable health and diet products.  Medifast, Inc.’s product lines include weight and disease management, meal replacement, and vitamins primarily manufactured in its modern, FDA approved facility in Owings Mills, Maryland.
 
Over the past 30 years, obesity in the United States has dramatically increased. The obesity epidemic shows no signs of slowing down, with the condition worsening as American waistlines continue expanding.  Throughout the world, approximately 1.7 billion people are overweight.  The United States leads the way, having the highest percentage of overweight adults worldwide with nearly 70% of all Americans falling within the overweight or obese categories.
 
Obesity is defined as a Body Mass Index (BMI) of 30 kg/m2 or greater, whereas overweight is defined as a BMI ranging between 25 and 30 kg/m2.  According to a recent study conducted by the Centers for Disease Control and Prevention in 2006, only four (4) states in the U.S.A. had a prevalence of obesity less than twenty percent (20%).  Twenty–two states showed a prevalence equal to or greater than twenty-five percent (25%), and two of those states had a prevalence of obesity equal to or greater than thirty percent (30%).

Distribution Channels

Medifast Direct – In the direct to consumer channel, customers order Medifast product directly through the Company’s website, www.choosemedifast.com, or our in-house call center.  The product is shipped directly to the customer’s home. This business is driven by an aggressive multi-media customer acquisition strategy that includes print, radio, web advertising, direct mail and television as well as public relations and social media initiatives.  The Medifast Direct division focuses on targeted marketing initiatives and provides customer support through its in-house call center and nutrition support team of registered dieticians to better serve its customers.  In addition, Medifast also continues to promote its use of leading web technology featuring customized meal planning and web community components. MyMedifast is a robust online community which provides a library of support articles, support forums, meal planning tools and social media functions,

Take Shape for Life™ - Take Shape for Life is the direct selling division of Medifast.  Take Shape For Life is a physician led network of independent health coaches who are trained to provide coaching and support to clients on Medifast programs.  Health coaches are conduits to give clients the encouragement and mentoring to successfully reach a healthy weight.  Take Shape For Life programs provide a road map to empower the individual to take control of their health through better habits.  Take Shape for Life offers the exclusive BeSlim® philosophy, which encourages long-term weight maintenance.  Take Shape for Life also moves beyond the scope of weight loss to show customers how to achieve optimal health through the balance of body, mind, and finances. Take Shape for Life uses the high quality, medically validated products of Medifast and The Habits of Health system to create a lifelong health optimization program.  In addition to the encouragement and support of a health coach, clients of Take Shape for Life are offered a bio-network of support including program support calls and access to registered dieticians via toll free telephone, email and web chats.

 
13

 

Program entrants are encouraged to consult with their primary care physician and a Take Shape for Life Health Coach to determine the Medifast program that is right for them.  Health Coaches are required to obtain qualification based upon testing of their knowledge on Medifast products and programs. Health Coaches may also become certified by The Health Institute, a training program developed by Medifast professionals.

Take Shape for Life is a member of the Direct Selling Association (DSA), a national trade association representing over 200 direct selling companies doing business in the United States.  To become a member of the DSA Take Shape for Life, like other active DSA member companies, underwent a comprehensive and rigorous one-year company review by DSA legal staff that included a detailed analysis of its company business plan materials.  This review is designed to ensure that a company’s business practices do not contravene DSA’s Code of Ethics.  Compliance with the requirements of the Code of Ethics is paramount to become and remain a member in good standing of DSA.  Accordingly, Membership in DSA by Take Shape for Life demonstrates its commitment to the highest standards of ethics and a pledge not to engage in any deceptive, unlawful, or unethical business practices.   Among those Code of Ethics proscriptions are pyramid schemes or endless chain schemes as defined by federal, state, or local laws.  Moreover, Take Shape for Life, like other DSA member companies in good standing, has pledged to provide consumers with accurate and truthful information regarding the price, grade, quality, and performance of the products Take Shape for Life markets.

Medifast Weight Control Centers – The Medifast Weight Control Center is the brick and mortar clinic channel of Medifast located in Texas, Florida and Maryland.   In 2009, the Company opened seven new Medifast Weight Control Centers and had a total of twenty – seven locations in operation at year-end. The centers offer a high-touch model including comprehensive Medifast programs for weight loss and maintenance, customized patient counseling, and Inbody TM composition analysis. Medifast Weight Control Centers conduct local advertising including radio, print, television and web initiatives.  The centers also benefit from the nationally advertised brand which encourages walk-ins and referrals from other Medifast business channels.

In 2008, the Company began offering the clinic model as a franchise opportunity.  The Company currently has franchisee centers located in Alabama, Arizona, California and Minnesota. At March 31, 2010, eighteen franchise locations were in operation.

Medifast Physicians –Medifast physicians have implemented the Medifast program within their practice or clinic since 1980.  These physicians carry an inventory of Medifast products and resell them to patients.  They also provide appropriate medical monitoring, testing, and support for patients on the program.  Management estimates that more than 20,000 physicians nationwide have recommended Medifast as a treatment for their overweight patients since 1980, and over an estimated 1 million patients have used its’ products to lose and maintain their weight.  Many Medifast physicians prefer not to carry inventory and resell products in their offices and take advantage of the Medifast Direct or the Take Shape for Life program to  support their patient base.

The Company offers an additional in-house support program to assist customers that are consulting their primary care physician.  Customers have access to registered dieticians that provide program support and advice via a toll free telephone help line, by e-mail and online chats

 
14

 

Overview of the three Months Ended March 31, 2010 Compared to Three Month Ended March 31, 2009

   
Three Months Ended March 31,
 
   
2010
   
2009
   
$ Change
   
% Change
 
                         
Revenue
  $ 60,585,000     $ 34,605,000     $ 25,980,000       75 %
Cost of sales
    14,817,000       8,979,000       5,838,000       65 %
Gross Profit
    45,768,000       25,626,000     $ 20,142,000       79 %
                                 
Selling, general, and administration
    37,567,000       21,610,000     $ 15,957,000       74 %
                                 
Income from operations
    8,201,000       4,016,000       4,185,000       104 %
                                 
Other income/(expense)
                               
Interest income (expense), net
    28,000       (5,000 )   $ 33,000       660 %
Other income/(expense)
    (15,000 )     (35,000 )   $ 20,000       57 %
      13,000       (40,000 )     53,000       133 %
                                 
Income before provision for income taxes
    8,214,000       3,976,000     $ 4,238,000       107 %
Provision for income tax (expense)
    (3,313,000 )     (1,491,000 )     (1,822,000 )     122 %
                                 
Net income
  $ 4,901,000     $ 2,485,000     $ 2,416,000       97 %
                                 
% of revenue
                               
                                 
Gross Profit
    75.5 %     74.1 %                
Selling, general, and administration
    62.0 %     62.4 %                
Income from Operations
    13.5 %     11.6 %                

Revenue.
Revenue increased to $60.6 million for the first three months of 2010 compared to $34.6 million for the first three months of 2009, an increase of $25.9 million or 75%.  The Take Shape for Life sales channel accounted for 62% of total revenue; direct marketing channel accounted for 27%, and the Medifast Weight Control Centers and physician clinics 11%.  Take Shape for Life sales, which are fueled by person-to-person direct selling and successful health coaches building their independent businesses and supporting clients increased sales to $37.6 million or 94% compared to the first quarter of 2010.   The Company’s Medifast Weight Control Center clinic division, increased sales to $6.6 million or 75% compared to the first quarter of 2009.  Same store sales increased by 30% for corporate Centers open greater than one year.   The Company now has twenty seven corporately owned clinics, compared to twenty one clinics in operation at the end of the first quarter of 2009.  The Company’s Medifast Weight Control Center Franchise model has been expanding as well and now has 18 franchisee centers in operations as compared to 10 in the first quarter of 2009.  The direct marketing sales channel, which is fueled primarily by consumer advertising, increased revenues to $16.4 million or 43% year-over year on a 34% increase in advertising spend.    Due to the growth of the business, shipping revenue has increased and is now recognized in the revenue line item on the consolidated statement of operations in accordance with generally accepted accounting principles.  Previously, shipping revenue was netted against shipping expense in the cost of sales line item on the consolidated statement of operations.  In the first quarter of 2010, the Company collected $2.1 million in shipping revenue from customers as compared to $925,000 in the first quarter of 2009.

 
15

 

Take Shape for Life revenue increased 94% to $37.6 million compared with $19.4 million in 2009.   Growth in revenues for the distribution channel was driven by increased customer product sales as a result of an increase in active health coaches.   The number of active health coaches during the first quarter of 2010 increased to approximately 7,100 compared with 4,000 during the period a year ago, an increase of 78%. We continue to see the benefits of a physician-lead network of coaches that are able to support their clients in their weight-loss efforts.   In today’s environment where trust and personal recommendations are becoming a more important component in consumer purchasing decisions, the Take Shape for Life model of health coaches helping others to lose weight as a result of one-on-one communication and support continues its rapid growth. Take Shape for Life customers who have utilized the Medifast products and programs and successfully have addressed their body weight and health issues are increasingly choosing to become active health coaches.   Becoming a health coach is a business opportunity that has a low start up cost, and does not require the holding of inventory as all orders are shipped from the company to the end consumer.   In the current economic environment, many people are looking for supplemental income to assist in paying the car payment or mortgage, and becoming a health coach allows for supplemental income in the form of commission compensation on product sales. In addition, the health coach supports customer needs by providing education on the program and assisting customers in selecting the right choices of the clinically proven Medifast products and protocols. Take Shape for Life has assisted thousands of overweight and obese customers regain their health and wellbeing while creating a national bionetwork of active health coaches who are combating the epidemic of Obesity in America.

The Medifast Weight Control Centers and physician clinics, which represent approximately 11% of the Company’s overall revenues, are currently operating in twenty seven corporate locations in Florida, Maryland, and Texas, and eighteen franchise locations.  In the first quarter of 2009, the Company was operating twenty one corporate locations and supporting ten franchise locations.  In the first quarter of 2010, the Company experienced revenue growth of 75% versus the same time period last year.  Throughout 2010, the Company anticipates opening an additional 13-15 corporately owned Medifast Weight Control Centers.

The Direct Marketing Sales division sales increased 43% to 16.4 million as compared with $11.4 million in the first quarter of 2009, an increase of $5.0 million.  Due to a more effective advertising message, more targeted advertising through extensive analytical analysis, and improved call center closing rates the company experienced a 2.8 to 1 return on advertising spend during the first quarter of 2010 as compared to  a 2.6 to 1  return in the first quarter of 2009.  The Company spent approximately $5.75 million on direct response advertising in the first quarter of 2010.

Cost of Goods Sold
Cost of revenue increased $5.8 million to $14.8 million in the first quarter of 2010 from $9 million in the first quarter of 2009.  As a percentage of sales, gross margin improved by 140 basis points to 75.5% from 74.1% in the first quarter of 2009.  The improvement in gross margin is due to improved pricing on raw materials and packaging, manufacturing efficiencies realized from machinery in terms of labor and scrap reduction, and decreased manufacturing overhead as a result of the increased number of units produced to support the sales growth.

Previously, shipping revenue was netted against shipping expense in the cost of sales line item on the consolidated statement of operations.  However, due to the growth of the business, shipping revenue has increased and is now recognized in the revenue line item on the consolidated statement of operations  in accordance with generally accepted accounting principles.

Operating Expenses
Selling, general and administrative expenses increased by $15.9 million to $37.6 million in the first quarter of 2010 as compared to $21.6 million in the first quarter of 2009.  As a percentage of sales, selling, general and administrative expense decreased to 62% in 2010 from 62.4% in the first quarter of 2009, an improvement of 40 basis points.   Take Shape for Life commission expense, which is completely variable based upon revenue, increased by $8.4 million as the Company showed sales growth of 94% as compared to 2009. Salaries and benefits increased by approximately $3.3 million in the first quarter of 2010. The increase includes the hiring of additional expertise in critical areas such as Take Shape for Life, Medifast Weight Control Centers, and IT to support the strong growth in 2010 and beyond.    Areas that also experienced additional staffing due to the 75% sales growth in the first quarter of 2010 include manufacturing, distribution, call center, human resources, accounting, and marketing. Personnel expense also increased due to accrued 2010 bonuses for the corporate bonus pool based on strong first quarter 2010 results.  In addition, personnel expense included vesting of an executive deferred compensation plan to meet the payout obligation of the plan. Sales and marketing expense in the first quarter of 2010 increased by $2.2 million as compared to the first quarter of 2009.  This was as a result of a 34% increase in direct response advertising spend, increased advertising spend for corporately owned Medifast Weight Control Centers, and accrued Take Shape for Life annual convention expense to be held in July 2010. Communication expense increased by $100,000.  Office expenses increased by $650,000 and stock compensation expense increased by $181,000.  Operating expenses increased by $400,000 which primarily resulted from additional printing expense for our direct to consumer postcard mailings, printed materials included in each product shipment, as well as maintenance, repairs, and supplies for our manufacturing and distribution facilities.  Other operating expenses increased by $600,000 which included items such as depreciation, amortization, credit card processing fees, charitable contributions, and property taxes.

Other Income/Expense
Other income/expense improved from a $40,000 expense in the first quarter of 2009 to $13,000 in other income in the first quarter of 2010. The main driver was a reduction in interest expense of $33,000 as a result of lower interest rates.

Income taxes
In the first quarter of 2010, the Company recorded $3.3 million in income tax expense, which represents an annual effective rate of 40.3%.   For the first three months of 2009, we recorded income tax expense of $1.5 million which reflected an estimated annual effective tax rate of 37.5%.  The Company anticipates a tax rate of approximately 39-40% in 2010.

 
16

 

Net income:

Net income was approximately $4.9 million in the first quarter of 2010 as compared to approximately $2.5 million in the first quarter of 2009, an increase of 97%.  Income from operations as a percent of sales increased to 13.5% in the first quarter of 2010 as compared to 11.6% in the first quarter of 2009. The improved profitability in the first quarter of 2010 is due to sales growth in Take Shape for Life, Medifast Weight Control Centers, and Medifast Direct Marketing, as well as improved advertising effectiveness in the Medifast Direct Marketing sales channel, gross margin improvement as well as leveraging the fixed costs associated with our vertically-integrated support structure.

SEGMENT RESULTS OF OPERATIONS

   
Net Sales by Segment for the Three Months Ended March 31,
 
                         
   
2010
   
2009
 
Segments
 
Sales
   
% of Total
   
Sales
   
% of Total
 
                         
Medifast
  $ 54,729,000       90 %   $ 31,659,000       91 %
All Other
    5,856,000       10 %     2,946,000       9 %
Total Sales
  $ 60,585,000       100 %   $ 34,605,000       100 %

Medifast Segment:  The Medifast reporting segment consists of the sales of Medifast Direct, Take Shape for Life, and Doctors.  As this represents the majority of our business this is referenced to the “Condensed Consolidated Results of Operations” management discussion for the three months ended March 31, 2010 and 2009 above.

All Other Segment:  The All Other reporting segment consists of the sales of Medifast Weight Control Centers and Medifast Weight Control Franchise Centers.  Sales increased by $2,910,000 year-over year for the three month period ended March 31, 2010. Sales increased in the Medifast Weight Control Centers and Franchise Centers due to the opening of six new corporate centers in 2009 and 8 new franchise centers in 2009,  The Company is continuing to focus on improved advertising effectiveness, improved closing rates on walk-in sales, as well as the hiring of more experienced clinic operators to manage the clinics, and improved efficiencies in operation of the clinics. The Company now has twenty seven corporately owned clinics, compared to twenty one clinics in operation at the end of the first quarter of 2009.  The Company also has eighteen franchisee centers in operation.

   
Net Profit by Segment for the Three Months Ended March 31,
 
                         
   
2010
   
2009
 
Segments
 
Profit
   
% of Total
   
Profit
   
% of Total
 
                         
Medifast
  $ 4,888,000       100 %   $ 3,139,000       126 %
All Other
    13,000       0 %     (654,000 )     -26 %
Total Net Profit
  $ 4,901,000       100 %   $ 2,485,000       100 %

Medifast Segment:  The Medifast reporting segment consists of the profits of Medifast Direct, Take Shape for Life, and Doctors.  As this represents the majority of our business this is referenced to the “Condensed Consolidated Results of Operations” management discussion for the three months ended March 31, 2010 and 2009 above.  See footnote 15, “Business Segments” for a detailed breakout of expenses.

All Other Segment:  The All Other reporting segment consists of the profit or loss of Medifast Weight Control Centers, Medifast Weight Control Franchise Centers, and corporate expenses related to the parent company operations.  Year-over-year, profit in the All Other segment increased to $13,000, from a loss of $654,000.  The Medifast Weight Control Centers and Franchise Centers showed an increase in net profitability year-over-year of $1,032,000.   The increase in profitability was due to opening of six new corporately owned centers in 2009, and opening eight new franchise centers in 2009. The increase in the total number of corporate clinics to twenty seven, eighteen operating franchise centers, and improvements in same store sales year-over-year led to additional sales and profitability.  Medifast Corporate expenses increased by $365,000 year-over-year.  Corporate expenses include items such as auditors’ fees, attorney’s fees, stock compensation expense and corporate governance related to NYSE, Sarbanes Oxley, and SEC regulations.  See footnote 14, “Business Segments” for a detailed breakout of expenses.

 
17

 

Seasonality
The Company's weight management products and programs have historically been subject to seasonality.  Traditionally the holiday season in November/December of each year is considered poor for diet control products and services.  January and February generally show increases in sales, as these months are considered the commencement of the “diet season.”  In 2010, seasonality has not been a significant factor.  This is largely due to the increase in the consumer’s awareness of the overall health and nutritional benefits accompanied with the use of the Company’s product line.  As consumers continue to increase their association of nutritional weight loss programs with overall health, seasonality will continue to decrease

Item 3.     Quantitative and Qualitative Disclosures about Market Risk.
 
Market risk is the potential loss arising from adverse changes in market rates and prices, such as interest rates and a decline in the stock market. The Company does not enter into derivatives, foreign exchange transactions or other financial instruments for trading or speculative purposes. The Company has limited exposure to market risks related to changes in interest rates. The principal risks of loss arising from adverse changes in market rates and prices to which the Company and its subsidiaries are exposed relate to interest rates on debt.  Since nearly all of our debt is variable rate based, any changes in market interest rates will cause an equal change in our net interest expense.  At March 31, 2010, there was $6.0 million of variable interest loans outstanding which is subject to interest rate risk.  Interest rates on our variable rate loans ranged from 1.54% to 2.74% for the period ended March 31, 2010.  Each 100 basis point increase in the bank’s LIBOR rates relative to these borrowings would impact interest expense by $60,000 over a 12-month period.

We are exposed to market risk related to changes in interest rates and market pricing impacting our investment portfolio. Our current investment policy is to maintain an investment portfolio consisting mainly of U.S. money market and high-grade corporate securities, directly or through managed funds. Our cash is deposited in and invested through highly rated financial institutions in North America. Our marketable securities are subject to interest rate risk and market pricing risk and will fall in value if market interest rates increase or if market pricing decreases. If market interest rates were to increase and market pricing were to decrease immediately and uniformly by 10% from levels at March 31, 2010, we estimate that the fair value of our investment portfolio would decline by an immaterial amount and therefore we would not expect our operating results or cash flows to be affected to any significant degree by the effect of a change in market conditions on our investments.

Item 4.     Controls and Procedures

Evaluation of Disclosure Controls and Procedures:
Management, including our Chief Executive Officer and Chief Financial Officer, conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, as of March 31, 2010. Our disclosure controls and procedures are designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported accurately and on a timely basis.
 
Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were not effective as of March 31, 2010, because of the material weaknesses in internal control over financial reporting discussed in the fiscal 2009 Form 10-K.  The material weakness related to the preparation and review process for the calculation of the tax provision, which led to errors in the computation of deferred tax assets, deferred tax liabilities, and related income tax provision.

As a consequence of that determination, we have implemented a procedure designed to detect or prevent this error from occurring in the future. In February 2010, the Company hired a CPA in-house with extensive experience in financial reporting and ASC 740, “Accounting for Income Taxes.”  In addition, on a quarterly basis the company will have an outside tax advisor review management’s tax provision calculations. Management believes that such enhanced procedure will prospectively mitigate this material weakness.

Because of the material weaknesses in internal control over financial reporting described in the fiscal 2009 Form 10-K, we performed additional analyses and other post-closing procedures to ensure that our consolidated financial statements were prepared in accordance with generally accepted accounting principles. Accordingly, management, including our Chief Executive Officer and Chief Financial Officer, believes the consolidated financial statements included in this report fairly present, in all material respects, our financial condition, results of operations and cash flows for the periods presented.

Changes in Internal Control over Financial Reporting:
 
No change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) occurred during the fiscal quarter ended March 31, 2010 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting, except for the changes in our internal controls discussed above in order to remediate tax material weakness.

 
18

 

Part II  Other Information

Item 1.  Legal Proceedings

As previously reported, Medifast, Inc.filed a civil complaint on February 17, 2010 in the U.S. District Court (SD, Cal) against Barry Minkow, his Fraud Discovery Institute, Inc., its subsidiary iBusiness Reporting, its editor William Lobdell, Tracy Coenen, her Sequence, Inc., “Zee Yourself”, and Robert L. Fitzpatrick for defamation, violations of California Corporation Code Sections 25400 et seq, and 17200 et seq alleging a scheme of market manipulation of Medifast, Inc. stock by damaging the business reputation of Medifast, Inc. (MED-NYSE) and its meal replacement weight loss products and organization for Defendants monetary gain. Bradley T. MacDonald, Executive Chairman, Medifast, Inc. who is also a large shareholder joined the lawsuit individually. Medifast, Inc. filed on April 12, 2010  a First Amended Complaint in this case  to reflect  occurrences since the initial filing including but not limited to Minkow/FDI restarting their website attack on the Company which had been voluntarily shut down by them February 15, 2010 prior to their Press Release posted February 16, 2010  which belatedly announced the voluntary  termination of their investigation of the Company with no disclosed findings or conclusions. The suit seeks at least $270 Million in compensatory damages, punitive damages, and ancillary relief. Medifast, Inc. also continues to pursue its pending complaints filed in March, 2009 with the SEC, Maryland Securities Commissioner, and the U.S. Attorney against most of these same named Defendants.

Item 1A. Risk Factors
 
Information about risk factors for the three months ended March 31, 2010, does not differ materially from those in set forth in Part I, Item 1A, of our Annual Report on Form 10-K for the year ended December 31, 2009.

Item 5. Other Information

On June 3, 2004, our Board of Directors authorized the repurchase of up to 500,000 shares of our common stock.  Depending upon market conditions, shares may be repurchased from time to time at prevailing market prices through open market or privately negotiated transactions.

We are not obligated to purchase any shares.  Subject to applicable securities laws repurchases may be made at such times and in such amounts, as our management deems appropriate.  The share repurchase program may be discontinued or terminated at any time and we have not established a date for completion of the share repurchase program.  The repurchases will be funded from our available cash.   As of March 31, 2010, we had purchased 135,000 shares as treasury stock through the repurchase program noted above.  

The following is a summary of our common stock purchases during the quarter ended March 31, 2010:

Period
 
Total Number of Shares
Purchased
   
Average Price Paid
per Share
   
Total Number of Shares
Purchased as Part of Publicly
Announced Plans or Programs
   
Maximum Number of Shares
that May Yet Be Purchased
Under the Plans or Programs
 
January 1 - January 31, 2010
    -       -       -       365,000  
February 1 - February 28, 2010
    -       -       -       365,000  
March 1 - March 31, 2010
    -       -       -       365,000  

Planned Executive Stock Sales - The Compensation Committee of Medifast, Inc. has utilized vested stock grants as a major source of compensation for its senior executive team so that their interests are aligned with Shareholders by building value in the Medifast Brand and increasing shareholder value. The Senior Executive Team continues to earn stock grants over the next five years and must pay an increasingly higher tax rate on their illiquid restricted stock grants.  Therefore, in 2010, the CEO, President and the VP of Finance plan on selling shares of Medifast Common Stock up to approximately 200,000 shares for tax and estate purposes in accordance with the Medifast, Inc. Insider Trading Policy as outlined below in “Item 5 – Other Information.”  In addition, in 2010 Shirley Mac Donald, the wife of the Chairman of the Board, may sell up to approximately 133,000 shares of Medifast, Inc. common stock for estate planning and retirement purposes.  The Chairman of the Board, Bradley T. Mac Donald will be donating 30,000 shares of Medifast stock to a major University as part of his estate planning.  After the sale and donation of Medifast common stock, the MacDonald Family will still hold approximately 850,000 shares of Medifast common stock.

 
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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

Medifast, Inc.
 
BY:
/S/ MICHAEL S. MCDEVITT
 
May 10, 2010
 
Michael S. McDevitt
   
 
Chief Executive Officer and Chief Financial Officer
   
 
(principal executive officer and principal financial officer)
   

 
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Index to Exhibits

Exhibit Number
 
Description of Exhibit
     
31.1
 
Certification of Chief Executive Officer pursuant to Item 601(b)(31) of Regulation S-K, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
31.2
 
Certification of Chief Financial Officer pursuant to Item 601(b)(31) of Regulation S-K, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
32.1
 
Certification of Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 
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