UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington D.C. 20549
FORM
8-K
CURRENT
REPORT
PURSUANT
TO SECTION 13 OR 15(D) OF
THE
SECURITIES EXCHANGE ACT OF 1934
Date of
Report (Date of earliest event reported): January 18, 2011
MusclePharm
Corporation
(Exact
Name of Registrant as Specified in its Charter)
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Nevada
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000-53166
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77-0664193
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(State or Other Jurisdiction
of incorporation)
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(Commission File No.)
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(I.R.S. Employer
Identification Number)
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4721
Ironton Street
Denver,
CO 80239
(Address
of Principal Executive Offices)
(800)
210-7369
(Registrant’s
telephone number, including area code)
Check the
appropriate box below if the Form 8-K filing is intended to simultaneously
satisfy the filing obligation of the registrant under any of the following
provisions (see General Instruction A.2. below):
o Written
communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)
o Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)
o Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
o Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
Item
1.01 Entry
into a Material Definitive Agreement.
On
January 18, 2011 (the “Effective Date”), MusclePharm Corporation, a Nevada
corporation (the “Company”) and The Cincinnati Reds LLC, a Delaware limited
liability company (the “Reds), entered into a sponsorship agreement (the
“Agreement”). Commencing on the Effective Date and continuing for the
entire 2011 Major League Baseball regular season, ending on or about September
30, 2011 (the “Term”), the Reds granted to the Company a limited, non-exclusive
license and right to use all names, word marks, logos, uniform designs, mascots,
images, colors and color combinations, trade dress, characters, symbols,
designs, likenesses and/or visual representations owned, controlled, first used
and/or applied for or registered with the United States Patent and Trademark
Office by the Reds Hall of Fame and Museum (the “Reds
License”). Further, over the course of the Term, the Reds will cause
ten Company radio commercial announcements to air on the Reds Radio
Network.
In
exchange for the Reds License, the Company granted to the Reds a limited,
non-exclusive license and right to use all registered trademarks, service marks,
trade names, logos, and all other trade names, service marks, trademarks and
trade symbols, emblems, signs, slogans, trade dress, logos, colors, insignias
and copyrights as the Company has adopted and designated for use in connection
with its business.
The above
description of the Agreement does not purport to be complete and is qualified in
its entity by reference to such Agreement, which the Company has filed as
Exhibit 10.1 to this Current Report on Form 8-K.
Item
9.01 Financial
Statements and Exhibits.
(d)
Exhibits
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Exhibit
No.
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Description
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10.1
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Sponsorship
Agreement, by and between MusclePharm Corporation and The Cincinnati Reds
LLC, dated January 18,
2011.
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SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has
duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.
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MUSCLEPHARM
CORPORATION
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Date:
January 24, 2011
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By:
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/s/ Brad
Pyatt
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Brad
Pyatt
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Chief
Executive Officer
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