CCA INDUSTRIES, INC.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                  JUNE 16, 2004





TO THE SHAREHOLDERS:

      NOTICE IS HEREBY GIVEN that the Annual Meeting of the Shareholders of CCA
INDUSTRIES, INC., a Delaware corporation (hereinafter, the "Company") will be
held on June 16, 2004, at 2 p.m., at the American Stock Exchange (14th floor
boardroom), 86 Trinity Place, New York, NY, for the following purposes:

MANAGEMENT PROPOSALS

      1.    To elect directors to serve on the Board of Directors for the
            ensuing year.

      2.    To approve management's appointment of Sheft Kahn & Company L.L.P.
            as the Company's independent certified public accountants for the
            fiscal year ending November 30, 2004.


      Such other business, if any, as may properly come before the meeting or
any adjournment thereof, shall also be considered.

      The identified proposals are more fully described, and related information
is presented, in the Proxy Statement accompanying this Notice.

      Only shareholders of record at the close of business on May 1, 2004 are
entitled to notice of the meeting, and to vote at the meeting and at any
continuation or adjournment thereof.

                                              BY ORDER OF THE BOARD OF DIRECTORS

                                              /s/ Ira W. Berman

                                              Ira W. Berman
                                              Chairman of the Board

East Rutherford NJ
May 10, 2004


--------------------------------------------------------------------------------
      WHETHER OR NOT YOU PLAN TO ATTEND THIS MEETING, YOU ARE URGED TO COMPLETE,
SIGN AND RETURN THE ENCLOSED PROXY CARD. NO POSTAGE NEED BE AFFIXED IF MAILED IN
THE UNITED STATES AND IN THE ENVELOPE PROVIDED THEREFOR.
--------------------------------------------------------------------------------



                              CCA INDUSTRIES, INC.
                        EAST RUTHERFORD, NEW JERSEY 07073

                             -----------------------

                                 PROXY STATEMENT

                             -----------------------

      The enclosed proxy is solicited on behalf of the Board of Directors of CCA
INDUSTRIES, INC., a Delaware corporation (hereinafter, the "Company"), for use
at its Annual Meeting of Shareholders to be held on June 16, 2004 at 2 p.m.
Shareholders of record on May 1, 2004 will be entitled to vote. The meeting will
be held at the American Stock Exchange (14th floor boardroom), 86 Trinity Place,
New York, NY.

      The Company intends to mail this Proxy Statement, and the Company's Annual
Report for the 2003 fiscal year, on or about May 10, 2004.

                                   I. GENERAL

      A. VOTING

      The Company, as provided in and by its Certificate of Incorporation, has
two authorized classes of common stock, denominated Common Stock and Class A
Common Stock, and one authorized class of preferred stock, denominated Preferred
Stock.

      On January 31, 2004, there were 6,630,316 shares of Common Stock and
958,230 shares of Class A Common Stock outstanding.

      At the date of this statement, no Preferred Stock is issued, and the Board
has no pending negotiation or plan concerning any expected issuance of Preferred
Stock.

      Owners of Common Stock and owners of Class A Common Stock are entitled to
one vote for each share of stock held, and the voting and other rights of each
class are equivalent except in respect to the election of directors.

      In respect to the election of directors, the Class A Common Stock
shareholders have the right to elect four directors and the Common Stock
shareholders have the right to elect three. (In consequence, no proposal to
alter or change the right of Class A Common Stock shareholders to elect a
majority of directors could be effectively voted unless a separate majority of
Class A Common Stock shares were voted therefor.)

      A quorum, counting proxies and shares represented in person, is necessary
to the voting upon proposals proposed by Management, and other business that may
properly come before the Annual Meeting. Fifty percent (50%) of all outstanding
shares constitutes a quorum for all purposes other than the election of
directors. In respect thereof, fifty percent (50%) of the outstanding shares of
Common Stock is a quorum for the election of directors to be elected by the
holders of Common Stock, and Fifty percent (50%) of the outstanding shares of
Class A Common Stock is a quorum for the election of directors to be elected by
holders of Class A Common Stock.

      Nonvoting of shares (whether by abstention, broker non-vote or otherwise),
other than the potential effect of denying a quorum, has no impact on voting.


                                       2


      B. SHARE OWNERSHIP OF DIRECTORS, OFFICERS AND 5% OWNERS

      The following table sets forth certain information regarding the ownership
of the Company's Common Stock and Class A Common Stock as of May 1, 2004 by (i)
all those known by the company to be owners of as much as five (5%) percent of
the outstanding shares of Common Stock and/or Class A Common Stock, (ii) Each
Officer and Director, and (iii) Officers and Directors as a group. Moreover, it
presents individual ownership of "Option Shares," and the aggregate Option
Shares ownership of Officers and Directors (with Option Shares representing the
number of shares purchasable upon exercise of options exercisable within 60
days). Unless otherwise indicated, each of the shareholders has sole voting and
investment power with respect to the shares owned (subject to community property
laws, where applicable), and is beneficial owner of them.




                                                                                        Ownership
                                                                                           As a
                                                                                       Percentage of
                                                                                        All Shares
                                      Number of Shares Owned                           Outstanding/
                               ----------------------------------                        Assuming
                                                      Class A                            Ownership
Name and Address                 Common Stock      Common Stock    Option Shares   Option Shares Exercise.
----------------                 ------------      ------------    -------------   -----------------------
                                                                             
David Edell                        406,405            484,615          112,500           12.2/12.9%
c/o CCA Industries, Inc.

Ira W. Berman                      434,818            473,615          112,000           12.4/13.1%
c/o CCA

Drew Edell                          51,250                  -           90,000             0.7/1.8%
c/o CCA

Dunnan Edell                        41,250                  -           90,000             0.6/1.7%
c/o CCA

Jack Polak                          27,700                  -           25,000             .04/.07%
195 Beech Street
Eastchester, NY 10709

Stanley Kreitman                         -                  -           25,000             .00/.03%
c/o CCA

Robert Lage                              -                  -                -             .00/.00%
c/o CCA

John Bingman                             -                  -           10,000             .00/.01%
c/o CCA

Officers & Directors               961,423            958,230          464,500
As a Group (8 persons)


                                   TABLE NOTES

      The numbers shown as "Option Shares" assume that the unexercised options,
exercisable within 60 days have been exercised (and, that subject shares, not
actually owned, are actually owned). The percentage ownership figure, "Assumed
Ownership-Option Shares," aggregates the assumptions for the group of Officers
and Directors and, for each individual owner, presents a measurement which
assumes that the particular individual has exercised such options and purchased
subject shares, but that no other

                                       3


owner of such options has "exercised and purchased." The category "as a group"
assumes exercise of all unexercised options by table-represented parties. See
Section IV with reference to the options outstanding.

      David Edell and Ira Berman own all of the outstanding shares of Class A
Common Stock.

      Messrs. David Edell, Dunnan Edell, Drew Edell and Ira Berman were officers
and directors in fiscal 2003. John Bingman is an officer. Messrs. Polak,
Kreitman and Lage are directors.

C. EXECUTIVE COMPENSATION

I. SUMMARY COMPENSATION TABLE

      The following table summarizes compensation earned in the 2003, 2002 and
2001 fiscal years by all of the executive officers whose fiscal 2003
compensation exceeded $100,000, including the Chief Executive Officer (the
"Named Officers").




                                 ANNUAL COMPENSATION
                                 -------------------

Name and Principal Position      Year           Salary        Bonus       Other (I)
---------------------------      ----           ------        -----       ---------
                                                               
David Edell,                     2003          $619,205      $459,240      $39,476
Chief Executive                  2002           584,155       332,060       40,152
Officer                          2001           514,399       247,806       37,859

Ira. W. Berman,                  2003          $619,205      $459,240      $29,499
Secretary and                    2002           584,155       332,060       27,475
Executive                        2001           514,399       247,806       27,905
Vice President

Dunnan Edell,                    2003          $282,692      $ 50,000      $11,391
President                        2002           253,172        45,000        7,281
                                 2001           232,595         4,231        8,304

Drew Edell                       2003          $200,000      $ 25,000      $ 5,081
Vice President                   2002           203,845        25,000        1,178
Operations                       2001           187,596         3,365        2,929

John Bingman                     2003          $105,128      $ 25,000      $ 2,696
Treasurer                        2002            99,843        20,000        3,037
                                 2001           101,354         1,862        2,763

Joel Last,                       2003          $160,000      $ 32,000      $ 4,833
Vice President                   2002           160,000        15,000        5,984
Sales                            2001           160,000        10,000        7,067

Patrick Haberman,                2003          $152,077      $ 31,350      $ 9,278
Vice President                   2002           150,000        10,000        9,603
Sales                            2001           150,000         7,500        8,484


---------------------------
(i)   Includes the personal-use value of Company-leased automobile, the value of
      Company-provided life insurance, and health insurance that is made
      available to all employees.

                                       4


II FISCAL 2003 OPTION GRANTS AND OPTION EXERCISES, YEAR-END OPTION VALUATIONS,
   OPTION REPRICING

      No New Options Were Issued to Any of the Named Officers in Fiscal 2003

      The next table identifies 2003 fiscal-year option exercises by Named
Officers and reports a valuation of their options.



                             FISCAL 2003 AGGREGATED OPTION EXERCISES
                               AND NOVEMBER 30, 2003 OPTION VALUES


                                                        NUMBER OF SHARES       VALUE OF
                                                           COVERED BY         UNEXERCISED
                     NUMBER OF                            UNEXERCISED        IN-THE-MONEY
                   SHARES ACQUIRED                         OPTIONS AT         OPTIONS AT
                    ON EXERCISE      VALUE REALIZED      NOV. 30, 2003     NOV. 30, 2003(1)
                    -----------      --------------      -------------     ----------------
                                                                   
David Edell            60,000           $ 234,000            97,500            $683,475
Ira W. Berman          85,000           $ 331,500           117,500            $820,175
Dunnan Edell              -                 -                75,000            $525,750
Drew Edell                -                 -                75,000            $525,750


--------------------------
(1)   Represents the difference between market price and the respective exercise
      prices of options at November 30, 2003.

      The following table identifies the stock options held by the Named
Officers and all other officers and directors, the exercise prices of which have
been reduced during the past 10 years.



                                           REPRICED OPTIONS

                                             ORIGINAL
                      NUMBER OF SHARES      GRANT DATE     PRICE     DATE REPRICED - NEW PRICES
                      ----------------      ----------     -----     --------------------------

                                                                      
David Edell                 100,000         Aug. 1 1997    $2.50     5/24/01         $.50
Ira W. Berman               100,000         Aug. 1 1997    $2.50     5/24/01         $.50
Dunnan Edell                 50,000         Aug. 1 1997    $2.50     5/24/01         $.50
Drew Edell                   50,000         Aug. 1 1997    $2.50     5/24/01         $.50
Stanley Kreitman             25,000         Aug. 1 1997    $2.50     5/24/01         $.50
Dunnan Edell                 25,000         June 1 1995    $4.50     5/24/01         $.50
Drew Edell                   25,000         June 1 1995    $4.50     5/24/01         $.50
Rami Abada                   25,000         Aug. 1 1997    $2.50     5/24/01         $.50
Jack Polak                   25,000         Aug. 1 1997    $2.50     5/24/01         $.50


-------------------
(1) On November 3, 1998, the full Board of Directors authorized the repricing in
consequence of a declining market valuation, inconsistent with the Company's
realizable value. The market price of the Common Stock at the date of repricing
was $1.00; and, at that date, the original option terms (10 years from August 1,
1997) had approximately 8 years and 10 months to run. When the options were
originally issued, on August 1, 1997, the market price of the Company's Common
Stock was $2.50. On May 24, 2001, the company repriced the options again when
the market price was $.50.

(2) On June 10, 2000, the full Board of Directors authorized the repricing in
consequence of a declining market valuation, inconsistent with the Company's
realizable value. The market price of common stock at the date of repricing was
$1.10; and at that date the original terms (5 years from June 10, 1995) were
extended for an additional 5 years. When the options were originally issued on
June 10, 1995, the market price of the Company's common stock was $3. On May 24,
2001, the Company repriced the options again when the market price was $.50, and
changed the expiration date to August 1, 2007.

III. COMPENSATION OF DIRECTORS

      Each outside director (Messrs. Kreitman, Polak, and Lage) was paid $3,000
per meeting for attendance of board meetings in fiscal 2003. Robert Lage,
Chairman of the Audit and Compensation committee, provided review services for
which he received $21,000 as aggregate compensation for attendance at board
meetings and audit and compensation review services. No other compensation was
paid to any director for directorship duties or meeting attendance. No new
options were granted to any director in 2003.

      The full Board of Directors met four times in fiscal 2003.

                                       5


IV. EXECUTIVE COMPENSATION PRINCIPLES;  AUDIT AND COMPENSATION COMMITTEES

      Until April I, 2003, the Audit Committee of the Board of Directors was
comprised of Ira W. Berman, Stanley Kreitman, Jack Polak and Rami Abada. They
met three times in fiscal 2002. On April 1, 2003, Mr. Abada resigned as a
director and Audit Committee member, and Mr. Berman (who is still a director)
resigned his Audit Committee membership, to assure compliance with "independent
" Audit Committee member regulations. (Mr. Berman's status as an
officer-employee director, and Mr. Abada's status as his son-in-law, under the
subject S.E.C. regulations, define each as not "independent" for Audit Committee
purposes.)

      The Audit Committee is now comprised of Messrs. Kreitman and Polak, and
Mr. Robert Lage. Mr. Lage was appointed to the Board (and Audit Committee) to
serve `instead' of Mr. Abada, and is herewith proposed for election. (See
Proposal No. 1. Included there, in the biographies of the persons proposed for
election to the Board, are particular "Audit Committee Credentials" of Messrs.
Kreitman, Polak and Lage.)

      (An Audit Committee Charter was adopted by the full Board of Directors in
fiscal 2000, and a copy of it was appended to the Proxy Statement disseminated
for and in respect of the Company's 2001 Annual Meeting and was subsequently
amended to conform to the current regulations.)

      Regarding fiscal 2003, the Audit Committee (a) reviewed and discussed the
Company's audited financial statements, with management; (b) received and
discussed the information required to be discussed, pursuant to Auditing
Standards and S.E.C. regulations, with the Company's independent auditors; (c)
received written disclosures, and the letter concerning same, from the
independent auditors as required by S.E.C. regulations and described by
Independence Standard Board Standards; (d) discussed the independence of the
auditors, with the auditors; and (e) recommended that the audited financial
statements be included in the Company's Annual Report on Form 10-K.

V. EMPLOYMENT CONTRACTS/COMPENSATION PROGRAM

      The Company's Executive Compensation Program, administered by the
Compensation Committee (the membership of which is the same as the Audit
Committee), is based on guiding principles designed to align executive
compensation with Company values and objectives, business strategy, management
initiatives, and financial performance, and has an established program to:

o     Reward executives for long-term strategic management and the enhancement
      of shareholder value.

o     Integrate compensation programs with both the Company's annual and
      long-term strategic planning.

o     Support a performance-oriented environment that rewards performance not
      only with respect to Company goals, but also Company performance as
      compared to industry-performance levels.

      The total compensation program consists of both cash and equity based
compensation. The Compensation Committee determines the level of salary and
bonuses, if any. The Committee determines the salary or salary range based upon
competitive norms. Actual salary changes are based upon performance.

      On March 17, 1994, the Board of Directors approved l0-year employment
contracts (herein below, the "Edell/Berman Contracts") for David Edell and Ira
Berman (with Mr. Edell and Mr. Berman abstaining). Pursuant thereto, each was
provided a base salary of $300,000 in fiscal 1994, with a year-to-year CPI or 6%
increment, plus 2.5% of the Company's pre-tax income, less depreciation and
amortization (the "2.5% measure"), plus 20% of the base salary, as bonus.

      In February 1999, the 2.5% measure in the bonus provisions of the
Edell/Berman Contracts was amended so as to calculate it against earnings before
income taxes, less depreciation, amortization, and expenditures for media and
cooperative advertising in excess of $8,000,000.

                                       6


      On May 24, 2001, the Edell/Berman Contracts were amended to increase their
base annual salaries to $400,000, and to extend the terms through November 30,
2007, and on October 16, 2002, their contracts (otherwise unamended), were
extended to December 1, 2010.

      David Edell's sons, Dunnan Edell and Drew Edell have 5-year employment
contracts that expire November 30, 2007, providing base annual salaries of
$270,000 and $200,000, respectively. Both salaries were amended to $300,000 and
$222,900 respectively.

      Long-term incentives are provided through the issuance of stock options.

VI. STOCK OPTION PLANS

      The Company's 1994 Stock Option Plan covered 1,000,000 shares of its
Common Stock. (The 1994 Plan has expired; but there are 427,500 stock options
issued under the 1994 Plan outstanding, and yet exercisable to purchase 427,500
shares of Common Stock.)

     On July 9, 2003, the Company's 2003 Stock Option Plan was approved by the
shareholders at the Company's annual Meeting. The Stock Option Plan covers
1,000,000 shares of the Company's stock. 100,000 options were issued on March 9,
2004, exercisable at $7.50 per share, 25,000 each to David Edell and Ira W.
Berman, 15,000 each to Dunnan Edell and Drew Edell, and 10,000 each to John
Bingman and Elias Ciudad.

The 1994 and 2003 Stock Option Plans provided:

      (1)   for the granting of two types of options: "Incentive Stock Options"
            and "Nonqualified Stock Options". The Incentive Stock Options (but
            not the Nonqualified Stock Options) are intended to qualify as
            "Incentive Stock Options" as defined in Section 422(a) of The
            Internal Revenue Code. The Plans are not qualified under Section
            401(a) of the Code, nor subject to the provisions of the Employee
            Retirement Income Security Act of 1974.

      (2)   For option grants to employees (including officers and directors who
            are also employees) and consultants of the Company (provided,
            however, that Incentive Stock Options may not be granted to any
            non-employee director or consultant).




                               EQUITY COMPENSATION PLAN INFORMATION

                                        (a)                    (b)                  (c)

-------------------------------------------------------------------------------------------------------
                                                                       
Plan Category ...............  No. of Securities to be   Weighted average      No. of securities
                               issued upon exercise      exercise price of     remaining available
                               of outstanding options    outstanding options   for future issuance
                                                         warrants and rights   under equity
                                                                               compensation plans
                                                                               (excluding securities
                                                                               reflected in column (a)
-------------------------------------------------------------------------------------------------------
Equity Compensation .........  427,500                   $.50                  -0-
1994 Plan approved
by security holders
-------------------------------------------------------------------------------------------------------
Equity Compensation .........  100,000                   $7.50                 -0-
2003 Plan approved
by security holders
-------------------------------------------------------------------------------------------------------
Equity Compensation .........  -0-                       -0-                   -0-
plans not approved by
security holders
-------------------------------------------------------------------------------------------------------


                                       7


VII. PERFORMANCE GRAPH

      Set forth below is a line graph comparing cumulative total shareholder
return on the Company's Common Stock, with the cumulative total return of
companies in the NASDAQ Stock Market (U.S.) and the cumulative total return of
Dow Jones's Cosmetics/Personal Care Index.

                  COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
           AMONG CCA INDUSTRIES, INC, THE DOW JONES US COSMETICS INDEX
                     AND THE DOW JONES US TOTAL MARKET INDEX





                               [PEFORMANCE GRAPH]





                                           CUMULATIVE TOTAL RETURN*
                                           ------------------------

                               12/98     12/99    12/00   12/01   12/02   12/03
CCA Industries, Inc.            100        90       45     103     159     693
DJ US Cosmetics Index           100        88       85      77      74      81
DJ US Total Market Index        100       123      111      98      76      88



                                       8


D. THE BOARD OF DIRECTORS AND STANDING COMMITTEES

      The Company's Board of Directors has no nominating committee. Its Audit
and Compensation Committee members are Messrs. Stanley Kreitman, Jack Polak, and
Robert Lage.

E. RELATED DIRECTORS AND/OR OFFICERS

      David Edell is the Company's Chief Executive Officer. He is also a
director. Dunnan Edell and Drew Edell are his sons. Dunnan Edell is President of
the Company and Drew Edell is the Vice-President of Operations and Research and
Development. Both were directors of the Company in fiscal 2003.

F. AUDIT FEES

      Sheft Kahn & Company LLP ("Sheft Kahn") served as the Company's
independent auditors for 2003. The services performed by Sheft Kahn in this
capacity included conducting an audit in accordance with generally accepted
auditing standards of, and expressing an opinion on, the Company's consolidated
financial statements.

      Sheft Kahn's fees for professional services rendered in connection with
(a) the audit and review of Forms 10-K and all other SEC regulatory filings were
$177,614 for the 2003 fiscal year, (b) Federal and State tax return preparation
and other tax matters for the 2003 were $42,846, (c) Sheft Kahn's fees of
$23,008 for the 2003 fiscal year were related to work performed in conjunction
with PNC Capital Markets conducting due diligence on the Company for possible
future acquisitions of other companies . The Audit Committee considered all fees
paid to Sheft, Kahn & Company in recent years, and in the 2003 fiscal year, and
concluded that no fee-issue threatens their `independence.'

G. REVOCABILITY OF PROXIES

      Any person giving a proxy in the form accompanying this statement has the
power to revoke it at any time before its exercise. Thus, it may be revoked
prior to its exercise by the filing of an instrument of revocation, or a duly
executed proxy bearing a later date, with the Secretary of the Company at the
Company's principal executive office. A proxy holder can also revoke a filed
proxy by attending the meeting and voting in person.

H. SOLICITATION OF PROXIES

      It is estimated that the costs associated with proxy solicitation will be
approximately $15,000. The Company will bear the entire cost of solicitation,
including preparation, assembly, printing and mailing of this Proxy Statement,
the proxy, and any additional material furnished to shareholders. Copies of
solicitation material will be furnished to brokerage houses, fiduciaries, and
custodians holding shares in their names that are beneficially owned by others,
for forwarding of such material to beneficial owners. The Company may reimburse
such persons their forwarding costs. Original solicitation of proxies by mail
may be supplemented by telephone, telegram, or personal solicitation by
directors, officers or employees of the Company. No additional compensation will
be paid for any such services.

I. SHAREHOLDER PROPOSALS FOR THE YEAR 2005

      Proposals of shareholders that are intended to be presented at the
Company's year 2005 Annual Meeting of Shareholders must be received by the
Company no later than February 13, 2005 in order to be included in the Company's
proxy materials relating to that meeting.

                                       9


                            II. MANAGEMENT PROPOSALS
                                 PROPOSAL NO. 1
                      NOMINATION AND ELECTION OF DIRECTORS

      All seven seats on the Company's Board of Directors are subject to one -
year terms and annual election. Four are subject to election by holders of Class
A Common Stock and three by holders of Common Stock. Each director holds office
until the next Annual Meeting of Shareholders and until a successor is elected
and has qualified, or until death, resignation or removal.

      The four nominees proposed for election by the holders of the Company's
Class A Common Stock (David Edell, Ira Berman, Jack Polak and Stanley Kreitman)
already serve as directors. The three proposed for election by the holders of
Common Stock, (Dunnan Edell, Gio Batta Gori, MD and Robert Lage) were
recommended by the nominating committee. Drew Edell was asked to step aside as a
director because he is not deemed a "disinterested party" under the new
regulations promulgated by the Security and Exchange Commission and the American
Stock Exchange. The New regulations require that the board of directors be
constituted by a majority of independent directors.

      Set forth below is information regarding all nominees, including
information they have furnished concerning their principal occupations and
certain other directorships, and their ages as of May 1, 2004. (The stock
ownership of each of the nominees is presented above, under "Share Ownership of
Directors, Officers and 5% Owners.")

A.    CLASS A COMMON STOCK NOMINEES

      (No vote or proxy is solicited in respect of the Class A nominees, since
two of them - Messrs. Berman and David Edell - own all of the Class A Common
Stock shares, and they have jointly proposed themselves, Mr. Polak and Mr.
Kreitman, for re-election.)

      David Edell, age 72, is a director, and the Company's Chief Executive
Officer. Prior to his association with the Company he was a marketing and
financial consultant; and, by 1983, he had extensive experience in the health
and beauty aids field as an executive director and/or officer of Hazel Bishop,
Lanolin Plus and Vitamin Corporation of America. In 1954, David Edell received a
Bachelor of Arts degree from Syracuse University.

      Ira W. Berman, age 72, is the Company's Executive Vice President and
Corporate Secretary. He is also Chairman of the Board of Directors. Mr. Berman
is an attorney who has been engaged in the practice of law since 1955. He
received a Bachelor of Arts Degree (1953) and Bachelor of Laws Degree (1955)
from Cornell University, and is a member of the American Bar Association.

      Jack Polak, age 91, has been a private investment consultant since April
1982. He was knighted by Queen Beatrix of the Netherlands for his efforts on
behalf of the Anne Frank Center, USA, for which he still actively works, and is
Chairman Emeritus. He is a member of the Association of Certified Tax
Consultants in The Netherlands. He was a director and member of the Audit and
Compensation Committee of K.T.I. Industries, Inc., from February 1995 until
1999, when K.T.I., a waste-to-energy business was `taken over' by Casella
Industries. From 2000 until 2002, he was a director of Oakhurst Industries, a
public company that owns an automotive accessories distributor, a
waste-to-energy tire facility, and a road construction company.

      Stanley Kreitman, age 71, has been Vice Chairman of the Board of Manhattan
Associates, an equity investment firm, since 1994. He is also a director of
Medallion Financial Corp., an SBIC. Mr. Kreitman has been Chairman of the Board
of Trustees of the New York Institute of Technology since 1989, and of Crime
Stoppers Nassau County (NY), since 1994. Since February 1999 and June 1999,
respectively, he has been a member of the Board of Directors of K.S.W. Corp. and
P.M.C.C. Mortgage Corp. He is also a director and/or executive committee member
of the following organizations: The New York City Board of Corrections, Bank
Hapdalim USA (Signature Bank), The New York College of Osteopathic Medicine, and
the Police Athletic League. From 1975 until 1993, he was President of United
States Banknote Corporation, a securities printer.

                                       10


B.    COMMON STOCK NOMINEES

      The board of directors' nominees, to be voted upon as directors and to be
approved by the common stock shareholders, were presented to and endorsed by the
Nominating Committee consisting of two independent directors for the Company,
Jack Polak and Stanley Kreitman.

      Dunnan Edell, age 48, President, is the son of David Edell and the brother
of Drew Edell. He is graduate of George Washington University. He has been a
director since 1994. Appointed to President in 2003, he joined the Company in
1984 and was appointed Divisional Vice-President in 1986. He was employed by
Alleghany Pharmacal Corporation from 1982 to 1984, and by Hazel Bishop from 1977
to 1981.

      Dr. Gori, 73, is president of the Health Policy Center, Bethesda,
Maryland, a consulting group in toxicology, epidemiology, nutrition, and related
scientific, industrial, and regulatory issues. Advisor to major corporations
worldwide, his previous experiences include directing the Franklin Institute
Policy Analysis Center, and executive positions at the National Cancer Institute
as Deputy Director of the Division of Cancer Causes and Prevention, Director of
the Smoking and Health Program, Director of the Diet, Nutrition and Cancer
Program. He held earlier positions in the pharmaceutical and biologics industry,
and in academia. Recipient of the U.S. Department of Health Education and
Welfare Superior Service Award, he is active in toxicology, carcinogenesis,
nutrition, tobacco, and environmental issues. He has been a two-term President
of the International Society of Regulatory Toxicology and Pharmacology, is a
member of scientific societies, fellow of the Academy of Toxicological Sciences,
funding and former editor of the journal Nutrition and Cancer, and editor of the
journal Regulatory Toxicology and Pharmacology.

      Robert A. Lage, age 67, a retired CPA, was a partner at
PriceWaterhouseCoopers Management Consulting Service prior to his retirement in
1997. He has been engaged in the practice of public accounting and management
consulting since 1959. He received a BBA from Bernard Baruch College of The City
University of New York in 1958.

AUDIT, COMPENSATION AND NOMINATING COMMITTEE CREDENTIALS

      Stanley Kreitman, former president of a national bank, will qualify as a
"financial expert" as the same is proposed by the S.E.C. in its Release No. 34 -
46701(October 22, 2002). Mr. Kreitman is "independent" as defined by Section
121(A) of The American Stock Exchange's Listing Standards and, thus, S.E.C.
Rules. (In fact, the subject definitions detail relationships etc. that `define'
non-independence. No issue `thereunder' is `presented' by Mr. Kreitman--or, see
below, by Mr. Polak, or Mr. Lage).

      In any event, Mr. Kreitman qualifies `under' existing AMEX/Audit
Committee/financial `sophistication' rules as `having past employment experience
or background which results in financial sophistication...'-as do Mssrs. Polak
and Lage (as next presented).

      Jack Polak is a certified Dutch tax consultant and a member of the
Association of Certified Tax Accountants. As shown above he is both
"independent" and AMEX-qualified as financially sophisticated.

      Robert A. Lage, as shown above, is both "independent" and AMEX-qualified
as financially sophisticated.

      Dr. Gio Batta Gori, recommended as a nominee by the nominating committee
is deemed "independent" as that term is defined under the new regulations.

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF EACH OF THE COMMON
STOCK NOMINEES AS PROPOSED IN THIS PROPOSAL NO. 1. A MAJORITY OF THE COMMON
STOCK VOTE IS REQUIRED FOR APPROVAL.

                                       11


                                 PROPOSAL NO .2

                       APPROVAL OF APPOINTMENT OF AUDITORS

      The Board of Directors has appointed the firm of Sheft Kahn & Company
LLP., independent certified public accountants (the "Auditors"), to audit the
accounts and certify the financial statements of the Company for the fiscal year
ending November 30, 2004. The appointment shall continue at the pleasure of the
Board of Directors, subject to approval by the shareholders. The Auditors have
acted as the Company's auditors since 1983.

      The Board of Directors expects that one or more representatives of the
Auditors will be present at the meeting. The Auditors will then be given the
opportunity to make a statement, and will be available to respond to appropriate
questions.

      THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF PROPOSAL NO. 2. A
MAJORITY OF THE AGGREGATED CLASS A COMMON STOCK AND COMMON STOCK VOTE IS
REQUIRED FOR APPROVAL.

                               II. OTHER MATTERS

      The Board of Directors knows of no other matters to be presented, but if
any other matters properly come before the Annual Meeting, it is intended that
the persons holding proxies will vote thereon in accordance with their best
judgments.

      When a proxy in the form enclosed with this Proxy Statement is returned
properly executed, the shares represented thereby will be voted as indicated
thereon or, if no direction is indicated, in accordance with the recommendations
of the Board of Directors.

                              III. CERTAIN REPORTS

      Based upon the reports furnished to the Company, all reports required to
be filed during or concerning the Company's 2003 fiscal year, by officers,
directors and principal shareholders, pursuant to Section 16 of the Securities
Exchange Act of 1934 (Form 3, Initial Statement of Beneficial Ownership; Form 4,
Statement of Changes of Beneficial Ownership; and Form 5, Annual Statement of
Beneficial Ownership), were timely filed with the Securities and Exchange
Commission.

      The Standards of Business Ethics is annexed hereto as Exhibit "A."


                                        By Order of the Board of Directors

                                        /s/ Ira W. Berman

                                        Ira W. Berman,
                                        Chairman of the Board of Directors

East Rutherford,
New Jersey May 10, 2004


                                       12


                          [LOGO] CCA INDUSTRIES, INC.

                          -----------------------------

                                  SCHEDULE "A"

                         STANDARDS OF BUSINESS CONDUCT
                         -----------------------------

PURPOSE AND SCOPE

      The purpose of the Code of Conduct is to set forth the general policy of
      CCA Industries, Inc. ("CCA" or the "Company") to conduct its business with
      the highest ethical standards and to comply with all applicable laws and
      regulations. The Code of Conduct applies to all operations, employees and
      representatives (collectively, "Employees") of CCA, each of whom will be
      required to acknowledge that they are aware of its existence and will
      abide by the policies it sets forth. The Code of Conduct is also intended
      as a public statement to all persons and constituencies impacted by CCA's
      business activities. As the Code of Conduct impacts a broad range,
      individual policies may be issued from time to time dealing with specific
      areas.

                                     POLICY

      CCA is committed to conducting its business with the highest ethical
      standards and will comply with both the letter and the spirit of
      all-applicable laws and regulations. CCA's business success depends on its
      reputation for ethical conduct and on the trust and confidence of everyone
      with whom it associates. The guiding principle is a firm commitment to
      integrity and fairness.

                            I. COMPLIANCE WITH LAWS

      CCA's employees are responsible for complying with all laws and
      regulations applicable to their areas of responsibility. Each employee
      shall immediately report possible violations of the Code of Conduct to
      his/her immediate supervisor, unless the supervisor is the subject of the
      violation (see reporting procedure reference in Section XVIII). If such
      instances are associated with an immediate supervisor, the matter shall be
      reported to CCA's Director of Human Resources. CCA's HR Director is
      responsible for informing CCA management and employees of applicable laws
      and regulations and for providing advice and compliance programs. If you
      have any questions regarding the guidelines outlined in this document,
      please contact CCA's Director of Human Resources.

                               IN THE MARKETPLACE

      A.    DEALING WITH CUSTOMERS AND SUPPLIERS

            CCA is committed to developing, manufacturing, and delivering
            products, which meet quality standards.

            CCA will select and treat its suppliers of products and services
            impartially without unlawful discrimination. Suppliers will be
            evaluated on the basis of price, experience, quality, timely
            performance, commitment, and reliability.

            Every employee has an obligation to protect customer and supplier
            relations by acting ethically and fairly.

                                       13


      B.    CONTACTS WITH COMPETITORS

            Employees of CCA, and its affiliates, in dealing with competitors
            may from time to time meet, talk and attend trade association
            meetings, seminars or other activities. CCA may sell to, or enter
            into, licensing agreements with competitors or participate with
            competitors in business or trade shows. Such contacts require the
            utmost caution and conformance with CCA's written policies.

            What is to be avoided in any contact with a competitor is discussion
            of such things as pricing policy, terms of sales, cost, inventories,
            customer list, product plans, market surveys or studies, or the
            unauthorized exchange of any proprietary or confidential
            information.

            CCA employees must adhere to the strict letter and spirit of these
            guidelines and report any questionable contact by competitors.

      C.    GIFTS AND ENTERTAINMENT

            CCA employees and their family members may not give or accept any
            gift, entertainment, transportation, or other business courtesies
            either intended, or which might be perceived, as an attempt to
            influence improperly the business relationship between CCA and any
            current or prospective supplier, customer or other party doing
            business with CCA.

            When an employee receives a gift, the employee's immediate
            supervisor must be notified and the gift must be discussed with
            CCA's President to determine whether it can be accepted or needs to
            be returned.

            This does not apply to minor items of retail value not to exceed $50
            commonly exchanged in business relationships and which are not
            accepted by the employee on a regular or frequent basis.

            The exchange between suppliers, customers and CCA employees of
            customary business courtesies, including transportation or meals
            provided in the normal course of business dealings, is permitted
            when reasonable, if based on a clear business purpose. Excessive
            entertainment of any sort is not acceptable.

                        PRESERVATION OF CORPORATE ASSETS

      Every employee has the duty to preserve CCA's assets, its property and
      equipment. CCA's assets may not be used by CCA personnel for their
      personal benefit nor shall an CCA employee allow others to use CCA's
      assets unless: (1) prior written approval is obtained from the executive
      of CCA who is accountable and responsible for the CCA property proposed to
      be used, and (2) the employee promptly reimburses CCA for CCA's
      incremental costs incurred as a result of the personal use of CCA
      property. Approval for use shall only be given under extraordinary
      circumstances and then only if such use of the CCA property shall not
      disrupt or interfere with the business activities of CCA, will not
      diminish or impair the value of the CCA property, and is for a legal and
      proper purpose.

                                    PAYMENTS

      No illegal or improper payments may be made to employees of CCA's
      suppliers, vendors or customers or to any government official or
      employees. Payments to government officials that are legal and proper
      where made must conform to written CCA policies.

      Direct or indirect payments to consultants, distributors, agents or other
      intermediaries must be at prevailing customary rates and for actual
      legitimate services performed.

                                       14


      Direct or indirect payments to a CCA employee or a member of the
      employee's family in any form from a supplier, customer, or any other
      party doing business with CCA are prohibited.

      An employee shall neither solicit nor accept loans from any person or from
      any financial institution doing, or seeking to do, business with CCA,
      unless such loan is made at the prevailing interest rates and upon such
      terms as are commonly offered to individual borrowers similarly situated.
      An employee may not exploit his or her position with CCA, or CCA's
      relationship with any financial institution, to make a personal loan to
      the employees or to his/her designee or to make a loan to any business in
      which the employee has an interest irrespective of whether such loan is to
      be made at the prevailing interest rates and terms.

                              CONFLICT OF INTEREST

      CCA respects its employees' rights of privacy in both their personal and
      financial affairs. However, these rights must be balanced against the
      interest of CCA in maintaining a reputation for the highest standards of
      business ethics and conduct.

      All CCA employees have a duty to avoid financial, business or other
      relationships, which might be opposed to the interest of CCA, or might
      cause a conflict with the performance of their duties as CCA employees.

      Employees shall not have a financial interest in, be employees of, consult
      with, be a director or an official of, hold an equivalent position of, or
      have any other business relationship with, a competitor, customer,
      contractor, vendor, or supplier of CCA or other enterprise with whom CCA
      does business except with the prior written permission of the CEO or
      Chairman of the Board. This permission can only be granted after the CEO
      or Chairman of the Board is provided with full written disclosure of the
      terms and the nature of the financial relationship in question. The
      foregoing affiliations may constitute impermissible conflicts of interest
      if the employee is in a position to render or influence a decision as to
      whether CCA shall do business with such a person or entity or determine
      the terms and conditions of a transaction with a purchase or sale by CCA.
      CCA employees may not accept any payment, service or loan from any
      enterprise with whom CCA does business without adequate consideration or
      at other than regular commercial terms. This includes, but is not limited
      to, gifts, trips, entertainment, or other benefits of more than nominal
      value.

      Ownership of stock or other financial interests in an outside concern
      doing business, or in competition with CCA, and which might influence
      adversely one's responsibility to CCA is prohibited by CCA employees and
      their immediate family members. CCA personnel may invest in broadly
      distributed stocks of such concerns if the stock is publicly traded on a
      recognized stock exchange or the over-the-counter market; provided that
      the investment does not exceed one percent of that outstanding stock of
      the company or represents more than 5% of the net worth of the employee.
      For purpose of this section, immediate family includes an employee's
      spouse, parent, child, spouse's parent, brother and sister and their
      spouses as well as any individual living in an employee's household.

      An CCA employee should promptly notify his or her supervisor or the
      Director of Human Resources in writing if the employee or a close family
      member owns or has a financial interest in a proposed transaction between
      CCA and a third party, other than a permitted investment in a publicly
      traded stock.

      An employee shall not use or disclose, any confidential or non-public
      information about CCA's intention to acquire, invest or enter into
      business relationships with another person or entity, to any person,
      except for disclosure to those CCA employees who have the need to in order
      to perform their duties; nor shall an employee disclose trade secrets,
      proprietary product information or confidential financial data of CCA to
      any person or entity other than authorized CCA employees, irrespective of
      whether knowledge of such information and data is required as a result of
      his or her duties and responsibilities or is otherwise acquired.

                                       15


                        FINANCIAL AND ACCOUNTING RECORDS

CCA requires that:

o     All payments and other transactions must be properly authorized, recorded
      accurately, and in sufficient detail in accordance with generally accepted
      accounting principles;

o     An employee shall report any knowledge or suspicion of instances where (1)
      a transaction in which CCA is a party, or an expense report of an employee
      has not been or may not have been accurately or properly recorded, or not
      recorded at all, on CCA's books and records, (2) documents supporting a
      transaction were altered or falsified to disguise a transaction's true
      purpose or for any other improper purpose, (3) any transaction recorded in
      what seemed to be an incomplete or an unusual manner;

o     There shall not be any unrecorded or undisclosed funds or assets;

o     No false, incomplete, or misleading entries shall be made in the books and
      records of the Company;

o     No relevant information shall be concealed from management or from CCA's
      independent accountants or counsel;

o     An employee shall give full and accurate information in response to any
      inquiry by an independent accountant, or counsel and shall provide such
      accountants and attorneys all records and documents requested by them,
      unless otherwise instructed by CCA's legal counsel.

OTHER COMPANY RECORDS

            Employees are personally responsible for the reports and records
            they write and the information they provide for computer systems.
            All CCA accounts, research reports, sales reports, expense accounts,
            time sheets, and other documents must be accurate, clear, and
            unambiguous. The falsification of records is always unethical and
            often illegal. Every employee's memos and letters should reflect
            these same high standards.

EMPLOYEE RELATIONSHIPS

            CCA requires that employees treat each other with respect, fairness,
            and dignity. Employment decisions regarding selection, advancement,
            retention, and termination will be made in accordance with all
            applicable Equal Employment Opportunity laws.

            Harassment of any employee, for any reason, will not be tolerated.
            No employee, male or female, shall harass another employee by (1)
            making unwelcome or unsolicited sexual advances or requests for
            sexual favors, either explicitly or implicitly, (2) making
            submission to, or acceptance of, such conduct the basis for
            employment decisions affecting the employee's evaluation,
            advancement, compensation, duties or other conditions of employment
            or career development, or (3) creating an intimidating, hostile or
            offensive working environment by such conduct.

            CCA's employee handbook explains the procedure an employee should
            follow if they feel they are a victim of such harassment. CCA is
            committed to discuss employee job-related concerns in a fair,
            prompt, and impartial manner while assuring employees the right of
            review by senior management, without fear of reprisal or
            retaliation. CCA believes that trust, sharing and respect for the
            individual are essential to its continued success.

                                       16


PROPRIETARY OR CONFIDENTIAL INFORMATION AND TRADE SECRETS

            Proprietary or confidential information and technology, trade
            secrets, client information, financial and operational plans or data
            of CCA and CCA's clients must be protected for they are an asset of
            CCA. Business strategies, pending contracts, unannounced products,
            product improvements, or technical innovations of CCA and CCA's
            clients all represent a substantial investment of resources. They
            are essential to survival and growth in the competitive marketplace.
            Remember that our clients share with us, and expect us to safeguard,
            their marketplace plans, technical developments and other business
            strategies. If an employee is unsure as to whether or not something
            is proprietary or a trade secret, he or she should contact CCA's CEO
            or Chairman of the Board for guidance.

            Proprietary or confidential information should not be shared with
            fellow employees unless they are specifically authorized to receive
            it.

            Proprietary or confidential information of other companies (vendors,
            suppliers, and clients) also should be protected. Such information
            should not be passed on to colleagues unless permission has been
            ascertained from an appropriate authority to do so.

ENVIRONMENTAL COMMITMENT

            We expect all employees to help assure that our facility is operated
            in accordance with all applicable federal, state, and local
            environment laws and regulations, and in a manner which preserves
            the quality of the environment, conserves energy, minimizes the
            creation of hazardous waste products and does not expose its
            employees and the public to hazardous or toxic substances.

SAFETY COMMITMENT

            CCA recognizes its commitment to provide a safe work place and
            environment for its employees, free from recognized hazards, which
            cause or are likely to cause, death, serious physical injury or
            illness to its employees. It is the responsibility of all employees
            of CCA to safeguard the work place from recognized hazards and
            unhealthy working conditions.

            Management employees shall take, and shall require all employees
            under their supervision to take, the necessary actions to comply
            with all occupational safety and health standards, rules, and
            regulations issued under the Occupational Safety and Health Act of
            1970 and under applicable occupational safety and health state and
            local laws. Employees are required to conduct their activities in
            the work place in a manner that will not endanger the welfare and
            health of their fellow employees. Employees shall report all unsafe
            and unhealthy conditions and incidents of injuries or illness which
            occur in the work place to their supervisor or to the employee
            responsible for safety and health programs.

            Management employees responsible for the operation of CCA facilities
            shall maintain procedures and practices to accurately record
            accidents, injuries, and illnesses of employees while on the job, as
            required by applicable occupational safety and health laws and
            regulations.

SECURITY

            CCA's facility contain various machinery, equipment, furnishings,
            merchandise, software, creative archives and other property. It is
            important that all employees pay close attention to the security of
            our facility as well as other property of CCA. Notify your
            supervisor immediately if you see any suspicious or illegal activity
            of any kind, including the presence of strangers on any CCA
            premises.

                                       17


ROLE OF INDIVIDUAL EMPLOYEES

            Strict adherence to these Standards is vital. All employees are
            expected to disclose immediately, or in advance if possible, any
            situation in which they are involved or aware of which could be the
            source of a conflict of interest or otherwise violate corporate
            policies. Employees are expected to report any violation of these
            Standards as outlined in Section III - COMPLIANCE WITH LAWS and
            Section XVIII - CCA COMPLIANCE PROGRAM - Reporting of Criminal
            Offenses.

DISCIPLINARY ACTION

            CCA's purpose is to encourage compliance rather than to punish
            violators. However, violation of these Standards will subject the
            employee to disciplinary action up to and including termination.

ANTITRUST

            CCA believes in competing in the marketplace based on free, open and
            competitive markets. Consequently, sales of CCA products and
            services should be based on product and service distinctiveness and
            quality, a low cost position, fair pricing and promotional programs
            and honest advertising and marketing practices. Compliance with the
            antitrust and trade regulation laws and regulations of the United
            States government and the various states is essential not only to
            the preservation of CCA's market positions which have been attained
            through legal and competitive means, but also to their vitality and
            growth.

            Sanctions, which may be imposed for violations of the antirust laws,
            can be severe. These include possible criminal charges, substantial
            civil monetary penalties and the imposition of restrictive decrees
            or court orders, which adversely affect the future vitality, and
            growth of CCA's business. Moreover, antitrust violations, or
            possibly merely the public charge of an antitrust violation, could
            create a long-term detriment to CCA's reputation as a premier
            Company and have an adverse effect on the other businesses of CCA
            which were not a party to such violation.

            The analysis of the antitrust laws (i.e., the Sherman Act, The
            Clayton Act, Robinson-Patman Act, Federal Trade Commission Act and
            the comparable antitrust and trade regulation status of the various
            states) can be extraordinarily complex. Consequently, CCA employees
            are not expected to interpret these laws, but they should be aware
            of the type of transactions, conduct and practices, which could
            violate the antitrust laws. Employees should review with CCA's CEO
            or Chairman of the Board proposed practices or conduct which
            involve, or could be constructed to involve, the following
            agreements or understandings, whether written or oral (include tacit
            understandings): (i) agreements with a competitor to raise, lower,
            fix or stabilize prices or the terms and conditions of the sale of
            products or services; (ii) agreements with a competitor to limit or
            restrict the production or distribution of products; (iii)
            agreements with a competitor to limit product or service
            characteristics or quality; (iv) agreements with a competitor to
            allocate sales territories, products or product lines, customers or
            suppliers; (v) agreements with a competitor or customer to either
            boycott, or not deal with, a third party; (vi) agreements with a
            customer to control the customer's resale pricing of CCA's products;
            (vii) agreements with a customer which obligates the customer not to
            sell products of CCA's competitors; (viii) agreements with a
            customer that conditions the sale of one CCA product on the
            customer's agreement to purchase another CCA product; (ix)
            agreements to buy products or services from a company on the
            condition that the company agrees to buy CCA's products and services
            particularly if coercion or an abuse of market power is implicated;
            and (x) agreements which obligate a customer to purchase a full line
            of CCA products in order for the customer to be entitled to purchase
            a desired individual CCA product.

            Other business transactions, practices or conduct which may violate
            the antitrust laws and should be reviewed with CCA's CEO or Chairman
            of the Board to ascertain whether they may unreasonably restrain
            trade or cause an antitrust injury to a competitor or a certain
            class of competitors include any transaction or practice (i.) which
            may result in CCA acquiring a substantial market share in any
            product category or geographical area, including the acquisition of
            shares or assets of a business entity, particularly if the entity is
            in a business related to any of

                                       18


            CCA's businesses - a so-called horizontal acquisition; (ii) which
            involves the pricing of products or services below cost, the purpose
            or the result of which may be to force a competitor out of business;
            (iii) which may be viewed as an unfair method of competition or a
            deceptive practice; (iv) which obligates a customer to buy all of
            its product requirements from CCA; or (v) which restricts a
            customer's right to resell in a particular geographical area or to a
            certain customer or class or group of customers.

            CCA's President, CEO or Chairman of the Board, if they are not
            uniform for competition customers, should review proposed pricing
            practices. These practices may include: (i.) charging competing
            customers different prices for the same product, if the price
            differences are not cost or volume justified or are not charged in a
            good fair effort to meet competition; (ii) not offering a customer
            services, payments or other sales or promotional assistance on a
            proportionally equal basis to those offered to that customer's
            competitors; or (iii) knowingly receiving or including a
            discriminatory price or terms of sale from a supplier.

                             CCA COMPLIANCE PROGRAM

            PURPOSE

            An effective compliance program is the key element in the effort to
            assure that CCA conducts its business with the highest ethical
            standards and complies with both the letter and spirit of all
            applicable Federal and state laws and regulations. An effective
            compliance program may lessen CCA's exposure to civil liabilities
            and sanctions, which might arise as a result of a criminal act
            committed by a CCA employee.

                        RESPONSIBILITY FOR THE COMPLIANCE PROGRAM

            The CFO and in-house counsel of CCA have the overall responsibility
            for the Compliance Program. As overseer of the Compliance Program,
            the CFO and in-house counsel shall:

                  (i)   Assure that the Compliance Program is effectively
                        communicated to CCA employees who are in positions to
                        cause CCA to be held criminally liable for acts
                        performed within the scope of their employment and, to
                        the extent practicable, to other employees, taking into
                        consideration the size and the organizational complexity
                        of CCA.

                  (ii)  Assure that CCA has adopted reasonable measures through
                        the implementation and maintenance of monitoring and
                        auditing programs and systems which are reasonably
                        designed to prevent and, to the extent practicable, to
                        detect actual or prospective criminal conduct by CCA
                        employees, including the Compliance Program.

                  (iii) Encourage CCA employees, irrespective of their level or
                        position in the organizational structure of CCA, to
                        report actual or prospective criminal conduct by another
                        CCA employee without fear of retribution (i.e.,
                        demotion, termination, intimidation, or reduction in
                        compensation, duties or responsibilities).

                  (iv)  Take reasonable and prompt action to appropriately
                        respond to a report of criminal conduct by an CCA
                        employee or agent by conducting or coordinating a
                        comprehensive and well-documented investigation of the
                        allegations contained in such report; and if the report
                        is found to be accurate, take immediate action as shall
                        be deemed necessary to prevent the same or similar
                        criminal conduct from occurring in the future, including
                        modifications to the Compliance Program and the Code, if
                        appropriate.

                  (v)   Assure that any CCA employee who shall be found to have
                        engaged in, condoned or authorized, criminal conduct or
                        has known of such criminal conduct and failed to report
                        it, shall be appropriately disciplined including
                        demotion and termination of employment.

                                       19


                        RESPONSIBILITY FOR PROGRAMS AND SYSTEMS TO PREVENT AND
                        DETECT CRIMINAL CONDUCT

            The CEO or Chairman of the Board, in collaboration with legal
            counsel, shall have the principal responsibility to devise,
            implement, amend or supplement, when appropriate, and to maintain
            monitoring and audit programs and systems reasonably designed to
            prevent and, to the extent practicable considering the size and
            organizational complexity of CCA, detect criminal conduct by CCA
            employees or agents, including the compliance programs; and, when
            appropriate, they shall request the assistance and advice of legal
            counsel and independent public accountants in the evaluation of the
            effectiveness of such programs and systems.

                        REPORTING OF CRIMINAL OFFENSES

            All CCA employees shall promptly report to his/her immediate
            supervisor (unless the supervisor is the subject of the violation)
            any actual or prospective act or activity by another CCA employee
            when the reporting employee knows or reasonably believes the act or
            activity constitutes or will constitute criminal conduct. If such
            instances are associated with an immediate supervisor, the matter
            shall be reported to CCA's Director of Human Resources, or in her
            absence, to CCA's legal counsel,

            If an employee knows, or reasonably believes, that the criminal
            conduct has occurred, or is about to occur, and does not promptly
            report the act or activity as directed above, he or she shall be
            subject to appropriate disciplinary action, up to and including
            termination.

            There is no circumstance in which criminal conduct by a CCA employee
            or agent will be considered to be within the scope of his or her
            employment or authority. Because the distinction between criminal
            conduct and conduct which may violate a civil statute is not always
            clear, if an employee knows of any act or activity by another
            employee or agent which violates, or which appears to violate, any
            provision of the Code, the employee is encouraged to discuss the act
            or activity with the Director of Human Resources to determine if a
            criminal act has occurred.

                        CONFIDENTIALITY OF UNLAWFUL CONDUCT REPORTS

            The identity of a reporting employee and the contents of any reports
            or discussions shall be kept in strict confidence and shall be
            disclosed by the CEO or Chairman of the Board or Human Resources
            Director only (i.) to such third parties, including legal counsel
            and independent public accountants, as shall be determined by the
            CEO or Chairman of the Board, and (ii) to such officers of CCA who
            are not the subject of the act or activity in question and whose
            duties and responsibilities, in the opinion of the CEO or Chairman
            of the Board, require them to be appraised of the report or the
            result of the investigation, if the report discloses allegations for
            which he is organizationally responsible to investigate, and (iii)
            as may be required to investigate, remediate and redress the matters
            raised by the reporting employee. The reporting employee shall not
            disclose the contents of a report or discussions to any third party
            other than to the CEO or Chairman of the Board, Human Resources
            Director or legal counsel.

                        REPORTING PROCEDURES

            Reporting employees are encouraged to communicate a questionable act
            or activity directly and personally to the Director of Human
            Resources, whenever practicable. If an incident is communicated in
            writing, it should be delivered to the Director of Human Resources
            by the reporting employee in the most expeditious manner in an
            envelope marked "Personal and Confidential - To Be Opened Only By
            The Director of Human Resources." To assure its confidentiality, the
            utilization of a telecopy machine is not authorized for
            communicating a questionable act or activity. CCA's Director of
            Human Resources is Veronica J Pouch. CCA's legal counsel is Ira W.
            Berman.

                                       20


            If the questionable act or activity involves the Director of Human
            Resources, the reporting employee should contact CCA's CFO or legal
            counsel.

            TREATMENT AND ANONYMOUS REPORTS

            The CEO or Chairman of the Board and/or Director of Human Resources
            shall treat and investigate anonymous communication as seriously and
            fully as any filed or communicated by an identified reporting
            employee.

            NO RETRIBUTION AGAINST REPORTING EMPLOYEES

            No retribution or retaliation shall be taken against any CCA
            employee who has communicated a questionable act or activity based
            on a good faith belief that an CCA employee or agent has engaged, or
            is about to engage, in a criminal conduct. Any CCA employee who
            shall take (or attempt to take) retaliatory action against a
            reporting employee shall be subject to appropriate disciplinary
            action, up to and including termination.



                                       21


                          [LOGO] CCA INDUSTRIES, INC.

                          -----------------------------



STANDARDS OF BUSINESS CONDUCT





I, ____________________________________, acknowledge receipt of the STANDARDS OF
              (Print Name)

BUSINESS Conduct pertaining to CCA Industries, Inc. I have reviewed this

document and understand and agree to abide by its content. I further understand

that my compliance with the STANDARDS OF BUSINESS CONDUCT is a requirement

associated with my employment by CCA Industries, Inc.







Date: _________________________        Signature: ______________________________








                                       22





                                                                           


                                                 ANNUAL MEETING OF SHAREHOLDERS OF

                                                        CCA INDUSTRIES, INC.

                                                           JUNE 16, 2004





                                                     PLEASE DATE, SIGN AND MAIL
                                                       YOUR PROXY CARD IN THE
                                                      ENVELOPE PROVIDED AS SOON
                                                            AS POSSIBLE.




                           --> Please detach along perforated line and mail in the envelope provided. <--

------------------------------------------------------------------------------------------------------------------------------------

                                 THE BOARD OF DIRECTORS RECOMMENDS A "FOR" VOTE FOR ALL PROPOSALS.
 PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HERE /X/
------------------------------------------------------------------------------------------------------------------------------------

1. Election of Directors:                                                                                 FOR  AGAINST  ABSTAIN
                                                              2. Ratification of the Board of Directors   / /    / /     / /
                               NOMINEES:                         appointment of Sheft Kahn & Company
/ / FOR ALL NOMINEES           O Gio Batta Gori, M.D.            L.L.P. as the Company's independent
                               O Robert Lage                     certified public accountants.
/ / WITHHOLD AUTHORITY         O Dunnan Edell
    FOR ALL NOMINEES                                          To grant the proxy the power to vote in his discretion upon such other
                                                              matters as may properly come before the Meeting or any adjournment
/ / FOR ALL EXCEPT                                            thereof
    (See instructions below)
                                                              THIS PROXY WILL BE VOTED AS DIRECTED. UNLESS OTHERWISE DIRECTED, THIS
                                                              PROXY WILL BE VOTED FOR ALL PROPOSALS.

                                                              WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, PLEASE COMPLETE, DA
                                                              YOUR PROXY CARD AND RETURN IT IN THE ENCLOSED ENVELOPE SO THAT YOU
                                                              COUNTED. FOR AGAINST ABSTAIN


INSTRUCTION: To withhold authority to vote for any
-----------  individual nominee(s), mark "FOR ALL EXCEPT"
             and fill in the circle next to each nominee
             you wish to withhold, as shown here:         O
------------------------------------------------------------




------------------------------------------------------------
To change the address on your account, please check the
box at right and indicate your new address in the address
space above. Please note that changes to the registered
name(s) on the account may not be submitted via this
method.                                                  / /
------------------------------------------------------------


                         ------------------------      ---------                         ------------------------      ---------
Signature of Shareholder                           Date         Signature of Shareholder                          Date
                         ------------------------      ---------                         ------------------------      ---------
    NOTE: Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign.
          When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the signer
          is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a
          partnership, please sign in partnership name by authorized person.






                                                                           










                                                        CCA INDUSTRIES, INC.

                                             PROXY SOLICITED BY THE BOARD OF DIRECTORS

     The undersigned, revoking all prior proxies, hereby appoints David Edell and Ira W. Berman, and each of them, proxies and
attorneys in fact, with power of substitution, to vote all shares the undersigned is entitled to vote at the Annual Meeting of
Shareholders of CCA INDUSTRIES, INC., to be held at The American Stock Exchange (14th Floor Boardroom), 86 Trinity Place, New York,
NY, on June 16, 2004 at 2:00 p.m., and to vote as directed on the reverse side upon the proposals, and in their discretion upon such
other business as may properly come before the meeting or any adjournment thereof (all as more fully set forth in the Notice of
Meetng and Proxy Statement, receipt of which is hereby ackowledged).

     THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS. UNLESS OTHERWISE SPECIFIED, IT WILL BE VOTED "FOR" THE ELECTION OF GIO BATTA
GORI, M.D., ROBERT LAGE AND DUNNAN EDELL AS DIRECTORS, AND "FOR" THE APPOINTMENT OF SHEFT KAHN & COMPANY L.L.P.

                                          (CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE)