SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934 For the month of May, 2004 RYANAIR HOLDINGS PLC (Translation of registrant's name into English) c/o Ryanair Ltd Corporate Head Office Dublin Airport County Dublin Ireland (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F. Form 20-F..X.. Form 40-F..... Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934. Yes ..... No ..X.. If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________ PUBLIC INFORMATION NOTICE BA'S FARES TO FRANCE & ITALY SIX TIMES HIGHER THAN RYANAIR'S Ryanair, Europe's No. 1 low fares airline, today (Friday, 21st May 2004) criticised BA's latest attempt to rip-off consumers with high fares to France and Italy - fares that are an incredible SIX times more expensive than Ryanair's. Ryanair's Head of Communications, Paul Fitzsimmons said: "BA's latest 'offer' is a joke! They are continuing to price gouge consumers with their ridiculously high fares. The public already knows BA's fares are a rip-off. BA can't match Ryanair's low fares and can't match Ryanair's punctuality record and customer service. "BA's latest offering to the South of France start at a wallet busting GBP179.00, almost SIX TIMES HIGHER than Ryanair's low fare to South France, from GBP30 return! BA's fares to Italy - from GBP189 - are MORE THAN SIX TIMES HIGHER than Ryanair's from just GBP30 return. "This year Ryanair will carry 28 million passengers on 151 routes across 16 European countries. It's no wonder millions of consumers are voting with their feet and choosing Ryanair's unbeatable value to South of France and Italy. "Consumers see for themselves who really delivers what they want - Europe's lowest fares and unbeatable Customer Service - and that's Ryanair". RETURN FARES (from) RYANAIR BA SOUTH OF FRANCE GBP30 GBP179 ITALY GBP30 GBP189 (source: BA news release - 20th May 04) Ends. Friday, 21st May 2004 For further information: Paul Fitzsimmons - Ryanair Pauline McAlester - Murray Consultants Tel: 00 353 1 812 1228 Tel: 00 353 1 4980 300 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized. RYANAIR HOLDINGS PLC Date: 21 May 2004 By:___/s/ Howard Millar____ H Millar Company Secretary & Finance Director