UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  ------------

                                    FORM 6-K

                                  ------------

                            REPORT OF FOREIGN ISSUER

                       Pursuant to Rule 13a-16 or 15d-16
                     of the Securities Exchange Act of 1934


                                February 23, 2010


                                  ------------

                                NOVO NORDISK A/S
             (Exact name of Registrant as specified in its charter)


                                    NOVO ALLE
                               DK-2880, BAGSVAERD
                                     DENMARK
                    (Address of principal executive offices)

                                  ------------

Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F

                       Form 20-F [X]     Form 40-F [ ]


Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                             Yes [ ]     No [X]


If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g-32(b):82-_____________________



TRANSACTION IN OWN SHARES

NOVO NORDISK A/S - SHARE REPURCHASE PROGRAMME

On 2 February 2010 Novo Nordisk initiated its share repurchase programme in
accordance with the provisions of the European Commission's regulation no
2273/2003 of 22 December 2003, also referred to as the Safe Harbour rules.

Under the programme Novo Nordisk will repurchase B shares for an amount up to
DKK 2.0 billion in the period from 2 February 2010 to 26 April 2010.

Since the announcement as of 15 February 2010, the following transactions have
been made under the programme:

                             NUMBER OF    AVERAGE PURCHASE    TRANSACTION VALUE,
                                SHARES               PRICE                   DKK
ACCUMULATED, LAST
ANNOUNCEMENT                   885,000                               331,984,754
15 February 2010                75,000            391.0200            29,326,500
16 February 2010                90,000            391.3800            35,224,200
17 February 2010                90,000            392.8600            35,357,400
18 February 2010                75,000            393.4850            29,511,375
19 February 2010                90,000            394.1670            35,475,030
ACCUMULATED UNDER THE
PROGRAMME                    1,305,000                               496,879,259


Transactions related to Novo Nordisk's incentive programmes have resulted in a
net sale by Novo Nordisk of 125,650 B shares in the period from 15 February 2010
to 19 February 2010. The shares in these transactions were not part of the Safe
Harbour repurchase programme.

With the transactions stated above, Novo Nordisk owns a total of 31,576,298
treasury shares, corresponding to 5.1% of the share capital. The total amount of
shares in the company is 620,000,000 including treasury shares.

Novo Nordisk is a healthcare company and a world leader in diabetes care. In
addition, Novo Nordisk has a leading position within areas such as haemostasis
management, growth hormone therapy and hormone replacement therapy. Novo Nordisk
manufactures and markets pharmaceutical products and services that make a
significant difference to patients, the medical profession and society. With
headquarters in Denmark, Novo Nordisk employs more than 29,300 employees in 76
countries, and markets its products in 179 countries. Novo Nordisk's B shares
are listed on the stock exchanges in Copenhagen and London. Its ADRs are listed
on the New York Stock Exchange under the symbol 'NVO'. For more information,
visit novonordisk.com.

Further information:

Media:                            Investors:

Mette Kruse Danielsen             Klaus Bulow Davidsen
Tel: (+45) 4442 3883              Tel: (+45) 4442 3176
mkd@novonordisk.com               klda@novonordisk.com

                                  Kasper Roseeuw Poulsen
                                  Tel: (+45) 4442 4471
                                  krop@novonordisk.com

In North America:                 In North America:
Sean Clements                     Hans Rommer
Tel: (+1) 609 514 8316            Tel: (+1) 609 919 7937
secl@novonordisk.com              hrmm@novonordisk.com

Company Announcement no 10 / 2010



                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf of the
undersigned, thereunto duly authorized.

Date: February 23, 2010                       NOVO NORDISK A/S
                             ---------------------------------------------------
                                            Lars Rebien Sorensen,
                                     President and Chief Executive Officer