Acxiom : Form 8-K
                                                             UNITED STATES
                                                  SECURITIES AND EXCHANGE COMMISSION
                                                         WASHINGTON, DC 20549


                                                               FORM 8-K


                                                        CURRENT REPORT PURSUANT
                                                     TO SECTION 13 OR 15(D) OF THE
                                                    SECURITIES EXCHANGE ACT OF 1934


                                   Date of report (Date of earliest event reported): March 24, 2005

                                                          ACXIOM CORPORATION
                                        (Exact Name of Registrant as Specified in Its Charter)

                                                               DELAWARE
                                            (State or Other Jurisdiction of Incorporation)

                  0-13163                                                                      71-0581897
         (Commission File Number)                                                  (IRS Employer Identification No.)

1 Information Way, P.O. Box 8180, Little Rock, Arkansas                                        72203-8180
         (Address of Principal Executive Offices)                                             (Zip Code)

                                                             501-342-1000
                                         (Registrant's Telephone Number, Including Area Code)

                                                            Not Applicable
                                     (Former Name or Former Address, if Changed Since Last Report)

     Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions (see General Instruction A.2. below):

     [ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

     [ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

     [ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

     [ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))



Item 1.01  Entry into a Material Definitive Agreement.

         The Financial Accounting Standards Board recently published Statement of Financial Accounting Standards No. 123 (Revised
2004), Share-Based Payment ("SFAS 123R").  SFAS 123R, which is effective from the first interim period that begins after June 15,
2005, will require that compensation cost related to stock options be recognized in the financial statements.  Accordingly, Acxiom
Corporation (the "Company") will implement the revised standard as of July 1, 2005.  Currently, the Company accounts for its stock
options under the provisions of APB 25, which does not necessarily require the recognition of stock options as a compensation cost
in the statement of earnings.

         On March 24, 2005, in response to SFAS 123R, the Company's Board of Directors made the decision to eliminate stock options
as a component of its long-term incentive program effective immediately.  Various alternatives, such as restricted stock and/or
restricted stock units, are currently being considered by the Board. Any new plan involving equity compensation will be submitted to
the shareholders for approval prior to implementation.  It is the Company's intent that any replacement plan would result in
significantly less dilution than the former long-term incentive stock option program.

         Also as a result of SFAS 123R, the Company's Board of Directors authorized accelerating the vesting of all of the Company's
outstanding unvested stock options except for those granted to the outside directors of the Company.  The accelerated vesting was
effective as of the close of business on March 24, 2005.  The closing price of the Company's common stock on the Nasdaq National
Market Quotation System to be used for measurement of compensation as of the date of acceleration was $21.37.  As a result of the
acceleration, options to purchase approximately 4.9 million shares of the Company's common stock, which otherwise would have vested
from time to time over the next six years, will become immediately vested.  All other terms and conditions applicable to these stock
option grants will remain in effect.

         When the Company first began granting premium-priced options in 1993, the options had vesting periods of nine years and
were granted one-fourth at market value, one-fourth at a 50% premium over market, and one-half at a 100% premium over market.  In
1997, in order to make its option program more competitive, the Company changed the percentages so that one-half of all LTI grants
were made at market, with one-fourth at a 50% premium over market, and with one-fourth at a 100% premium over market.  In 1999,
again to address the competitiveness of the program, the Company changed the premium levels so that one-half of the LTI grants were
made at market, with one-fourth being made at a 25% premium over market, and one-fourth at a 50% premium over market.  Also in 1999,
the Company changed the vesting period from nine to six years.

         The Company's intent in implementing the original 1993 stock option program as well as the subsequent versions of the
program was to align its leaders' interests with stockholders' interests, and to motivate, retain and attract key leaders.  The
Company believes that this goal was achieved through the implementation of premium priced options and long vesting periods, which
are substantially longer than the vesting periods used at most companies.  However, as a result of SFAS 123R, the Company would be
required as of July 1, 2005 to recognize expense for options granted a number of years earlier. In fact, SFAS 123R would require the
Company to recognize expense for options granted as far back as 1997.

         The decision to accelerate the vesting of these options was made primarily to avoid recognizing compensation expense in the
statement of earnings in future financial statements upon the effectiveness of SFAS 123R.  By accelerating the vesting of these
options now, the Company has elected to recognize approximately $3.6 million of compensation expense in the fourth quarter of fiscal
2005.  The Company believes that the acceleration will eliminate the need for recognizing future compensation expense of
approximately $11.7 million in fiscal 2006; $11.2 million in fiscal 2007; $8.2 million in fiscal 2008; and a total of $6.5 million
over the following three fiscal years.  The expenses which otherwise would have been incurred but for the acceleration will be
reported in the Company's fiscal year 2005 financial statements in the pro forma footnote disclosures, as permitted under the
provisions of SFAS 123 prior to its revision.  The Company believes that it will thereafter not be required to recognize any
significant compensation expense in future periods associated with the affected options.




                                                               SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned hereunto duly authorized.

Dated:  March 30, 2005


                                                     ACXIOM CORPORATION


                                                     By:      /s/ Jerry C. Jones
                                                        -----------------------------------------------
                                                     Name:    Jerry C. Jones
                                                     Title:   Business Development/Legal Leader