UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
REPORT OF FOREIGN ISSUER PURSUANT TO RULES 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of March, 2006
GRUPO TELEVISA, S.A.
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(Translation of registrant's name into English)
Av. Vasco de Quiroga No. 2000, Colonia Santa Fe 01210 Mexico, D.F.
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(Address of principal executive offices)
(Indicate by check mark whether the registrant files or will file
annual reports under cover Form 20-F or Form 40-F.)
Form 20-F X Form 40-F
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(Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also furnishing the information to
the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act
of 1934.)
Yes No X
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(If "Yes" is marked indicate below the file number assigned to the
registrant in connection with Rule 12g-3-2(b): 82 .)
[TELEVISA LOGO] PRESS RELEASE
FOR IMMEDIATE RELEASE
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TELEVISA AND WAL-MART DE MEXICO TO LAUNCH
IN-STORE TELEVISION ADVERTISING SYSTEM
Mexico, D.F., March 6, 2006--Grupo Televisa, S.A. ("Televisa"; NYSE:TV;
BMV:TLEVISA CPO), and Wal-Mart de Mexico ("WALMEX"; BMV: WALMEX) announced
today that they have reached an agreement pursuant to which Televisa will
install and operate WALMEX's new in-store television advertising system as
part of their "Wal-Mart Punto de Venta" project (Wal-Mart Media).
Under the agreement, Televisa will install during 2006 an average of 15 to
20 liquid-crystal-display screens in each of WALMEX's Bodega Aurrera and
Supercenter stores. In all, Televisa will install approximately 5,000
screens in 300 stores throughout the country to help WALMEX customers in
their purchasing decisions. Televisa will produce a private television
network for WALMEX and will sell advertising to promote the products of
WALMEX suppliers at the point-of-purchase. Televisa will invest
approximately US$20 million in this venture under a revenue-sharing
business model.
Televisa views this venture as an opportunity to better serve its customers
by complementing their mass-media advertising campaigns with this new
alternative. In order to achieve this objective, Televisa will assign a
dedicated sales force to this project. Moreover, this initiative will
enable Televisa to capitalize on its content-production capability and
advertising sales leadership and will place both companies at the forefront
of advances in digital in-store advertising.
Wal-Mart focus has always been the customer and views this venture as an
opportunity to enhance and improve shopping experience, through specialized
point of sale communication, so their customers finds helpful information
throughout their shopping trip.
Grupo Televisa, S.A., is the largest media company in the Spanish-speaking
world and a major participant in the international entertainment business.
It has interests in television production and broadcasting, production of
pay television networks, international distribution of television
programming, direct-to-home satellite services, publishing and publishing
distribution, cable television, radio production and broadcasting,
professional sports and live entertainment, feature film production and
distribution, and the operation of a horizontal internet portal. Grupo
Televisa also owns an unconsolidated equity stake in Univision, the leading
Spanish-language media company in the United States.
WALMEX is the largest retail Sector company in Mexico, whose shares have
been traded in the Mexican Stock Exchange since 1977. It operates 785
units, broken down as follows: 203 Bodegas Aurrera; 70 Sam's Clubs; 105
Wal-Mart Supercenters; 55 Superamas; 53 Suburbias; and 298 restaurants,
including franchises.
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GRUPO TELEVISA WAL-MART DE MEXICO
INVESTOR RELATIONS:
MICHEL BOYANCE / ALEJANDRO EGUILUZ RAUL ARGUELLES
Grupo Televisa, S.A. Vicepresidente Asuntos Corporativos
Tel: (5255) 5261-2000 Wal-Mart de Mexico
ir@televisa.com.mx Tel: (5255) 5387-9241
------------------ raul.arguelles@wal-mart.com
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MEDIA RELATIONS:
MANUEL COMPEAN
Grupo Televisa, S.A.
Tel: (5255) 5728 3815
mcompean@televisa.com.mx
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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
GRUPO TELEVISA, S.A.
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(Registrant)
Dated: March 7, 2006 By /s/ Jorge Lutteroth Echegoyen
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Name: Jorge Lutteroth Echegoyen
Title: Controller, Vice-President