e10vq
 
 
U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-Q
     
þ   QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
FOR THE QUARTERLY PERIOD ENDED DECEMBER 31, 2008
     
o   TRANSITION REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
FOR THE TRANSITION PERIOD FROM                      TO                      
Commission file number 000-30489
LIFEVANTAGE CORPORATION
 
(Exact name of Registrant as specified in its charter)
     
COLORADO   90-0224471
     
(State or other jurisdiction of
incorporation or organization)
  (IRS Employer Identification No.)
11545 W. Bernardo Court, Suite 301, San Diego, California 92127
 
(Address of principal executive offices)
(858) 312-8000
 
(Registrant’s telephone number)
 
 
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes þ     No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer o Accelerated filer o 
Non-accelerated filer o
(Do not check if a smaller reporting company)
Smaller reporting company þ
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes o     No þ
The number of shares outstanding of the issuer’s common stock, par value $0.001 per share, as of December 31, 2008 was 24,766,117.
 
 

 


 

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
          This Report on Form 10-Q contains certain “forward-looking statements” (as such term is defined in section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)). These statements, which involve risks and uncertainties, reflect our current expectations, intentions or strategies regarding our possible future results of operations, performance, and achievements. Forward-looking statements include, without limitation: statements regarding future products or product development; statements regarding future selling, general and administrative costs and research and development spending; statements regarding our product development strategy; and statements regarding future capital expenditures and financing requirements. These forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and applicable common law and SEC rules.
          These forward-looking statements are identified in this report by using words such as “anticipate”, “believe”, “could”, “estimate”, “expect”, “intend”, “plan”, “predict”, “project”, “should” and similar terms and expressions, including references to assumptions and strategies. These statements reflect our current beliefs and are based on information currently available to us. Accordingly, these statements are subject to certain risks, uncertainties, and contingencies, which could cause our actual results, performance, or achievements to differ materially from those expressed in, or implied by, such statements.
          The following factors are among those that may cause actual results to differ materially from our forward-looking statements:
    Our limited operating history and lack of significant revenues from operations;
 
    Our ability to successfully expand our operations and manage our future growth;
 
    The effect of current and future government regulations and regulators on our business;
 
    The effect of unfavorable publicity on our business;
 
    Competition in the dietary supplement market;
 
    The potential for product liability claims against the Company;
 
    Our dependence on third party manufacturers to manufacture our product;
 
    The ability to obtain raw material for our product;
 
    Our dependence on a limited number of significant customers;
 
    Our ability to protect our intellectual property rights and the value of our product;
 
    Our ability to continue to innovate and provide products that are useful to consumers;
 
    The significant control that our management and significant shareholders exercise over us;
 
    The illiquidity of our common stock;
 
    Our ability to access capital markets or other adverse effects to our business and financial position;
 
    Our ability to generate sufficient cash from operations, raise financing to satisfy our liquidity requirements, or reduce cash outflows without harm to our business, financial condition or operating results; and
 
    Other factors not specifically described above, including the other risks, uncertainties, and contingencies under “Description of Business”, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operation” in Item 6 of Part II of our report on Form 10-KSB for the year ended June 30, 2008.
          When considering these forward-looking statements, you should keep in mind the cautionary statements in this report and the documents incorporated by reference. We have no obligation and do not undertake to update or revise any such forward-looking statements to reflect events or circumstances after the date of this report.

2


 

LIFEVANTAGE CORPORATION
INDEX
             
        PAGE
  Financial Information        
 
           
  Financial Statements:        
 
      4  
 
      5  
 
      6  
 
           
 
  Notes to Condensed Consolidated Financial Statements (unaudited)     7  
 
           
  Management’s Discussion and Analysis of Financial Condition and Results of Operations     16  
 
           
  Controls and Procedures     22  
 
           
  Other Information     23  
 
           
Signature     24  
 
           
Certification pursuant to Securities Exchange Act of 1934 and Sections 302 and 906 of the Sarbanes-Oxley Act of 2002        

3


 

PART I Financial Information
Item 1. Financial Statements
LIFEVANTAGE CORPORATION AND SUBSIDIARY
CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)
                 
    December 31, 2008   June 30, 2008
     
ASSETS
               
Current assets
               
Cash and cash equivalents
  $ 99,340     $ 196,883  
Marketable Securities, available for sale
    750,000       1,100,000  
Accounts receivable, net
    65,751       98,008  
Inventory
    76,226       104,415  
Deferred expenses
          72,049  
Deposit with manufacturer
    265,202       277,979  
Prepaid expenses
    16,354       124,049  
     
Total current assets
    1,272,873       1,973,383  
 
Long-term assets
               
Property and equipment, net
    59,436       63,559  
Intangible assets, net
    2,222,037       2,270,163  
Deferred offering costs, net
    150,410       193,484  
Deposits
    31,009       48,447  
     
TOTAL ASSETS
  $ 3,735,765     $ 4,549,036  
     
 
               
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
 
               
Current liabilities
               
Revolving line of credit and accrued interest
  $ 250,086     $ 166,620  
Accounts payable
    145,018       139,803  
Accrued expenses
    345,436       338,268  
Deferred revenue
          510,765  
Capital lease obligations
          846  
     
Total current liabilities
    740,540       1,156,302  
 
               
Long-term liabilities
               
Convertible debt, net of discount
    307,039       223,484  
     
Total liabilities
    1,047,579       1,379,786  
     
Commitments and contingencies
               
 
               
Stockholders’ equity
               
Preferred stock — par value $.001, 50,000,000 shares authorized; no shares issued or outstanding
           
 
               
Common stock — par value $.001, 250,000,000 shares authorized; 24,766,117 issued and outstanding as of December 31, 2008 and June 30, 2008
    24,766       24,766  
Additional paid-in capital
    18,118,930       17,902,840  
Accumulated (deficit)
    (15,455,510 )     (14,758,356 )
     
Total stockholders’ equity
    2,688,186       3,169,250  
     
 
               
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY
  $ 3,735,765     $ 4,549,036  
     
The accompanying notes are an integral part of these condensed consolidated statements.

4


 

LIFEVANTAGE CORPORATION
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
                                 
    For the three months ended   For the six months ended
    December 31,   December 31,
    2008   2007   2008   2007
     
Sales, net
  $ 578,457     $ 796,409     $ 1,851,959     $ 1,603,733  
Cost of sales
    127,546       186,019       363,085       363,322  
     
Gross profit
    450,911       610,390       1,488,874       1,240,411  
 
Operating expenses:
                               
Marketing and customer service
    322,065       388,673       806,869       663,121  
General and administrative
    496,831       478,982       1,010,826       904,522  
Research and development
    65,960       28,259       118,515       218,889  
Depreciation and amortization
    39,246       39,767       79,428       78,406  
     
Total operating expenses
    924,102       935,681       2,015,638       1,864,938  
     
Operating (loss)
    (473,191 )     (325,291 )     (526,764 )     (624,527 )
 
Other income and (expense):
                               
Interest (expense), net
    (92,823 )     (76,488 )     (170,385 )     (75,956 )
     
Total other (expense)
    (92,823 )     (76,488 )     (170,385 )     (75,956 )
     
Net (loss)
  $ (566,014 )   $ (401,779 )   $ (697,149 )   $ (700,483 )
     
Net (loss) per share, basic and diluted
    ($0.02 )     ($0.02 )     ($0.03 )     ($0.03 )
     
Weighted average shares outstanding, basic and fully diluted
    24,766,117       22,316,893       24,766,117       22,292,463  
     
The accompanying notes are an integral part of these condensed consolidated statements.

5


 

LIFEVANTAGE CORPORATION AND SUBSIDIARY
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
                 
    For the six months ended December 31,
    2008   2007
     
Cash Flows from Operating Activities:
               
Net loss
  $ (697,149 )   $ (700,483 )
Adjustments to reconcile net loss to net cash (used) provided by operating activities:
               
Depreciation and amortization
    79,428       78,406  
Stock based compensation to employees
    150,797       130,799  
Stock based compensation to non-employees
    65,290       31,791  
Non-cash interest expense from convertible debentures
    83,555       75,829  
Non-cash interest expense from amortization of deferred offering costs
    43,074       20,479  
Changes in operating assets and liabilities:
               
Decrease in accounts receivable
    32,257       246,896  
Decrease/(increase) in inventory
    28,189       (7,109 )
Decrease in deposits to manufacturer
    12,777       59,555  
Decrease/(increase) in prepaid expenses
    107,695       (34,844 )
Decrease in other assets
    17,438       246,852  
Increase in accounts payable
    5,215       10,189  
Increase in accrued expenses
    7,168       258,076  
(Decrease) in deferred revenue
    (510,765 )     (310,800 )
Decrease in deferred expenses
    72,049       46,782  
     
Net Cash (Used)/Provided by Operating Activities
    (502,982 )     152,418  
     
 
               
Cash Flows from Investing Activities:
               
Redemption of marketable securities
    350,000       50,000  
Purchase of marketable securities
          (1,525,000 )
Purchase of intangible assets
    (8,717 )     (33,405 )
Purchase of equipment
    (18,463 )     (122 )
     
Net Cash Provided/(Used) by Investing Activities
    322,820       (1,508,527 )
     
 
               
Cash Flows from Financing Activities:
               
Net proceeds from revolving line of credit
    83,465        
Principal payments under capital lease obligation
    (846 )     (1,110 )
Issuance of common stock
          10,575  
Private placement fees
          (162,080 )
Proceeds from private placement of convertible debentures
          1,490,000  
     
Net Cash Provided by Financing Activities
    82,619       1,337,385  
     
 
               
(Decrease) in Cash and Cash Equivalents:
    (97,543 )     (18,724 )
Cash and Cash Equivalents — beginning of period
    196,883       160,760  
     
Cash and Cash Equivalents — end of period
  $ 99,340     $ 142,036  
     
 
               
Non Cash Investing and Financing Activities:
               
Warrants issued for private placement fees for convertible debentures
  $     $ 94,488  
 
               
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
               
Cash paid for interest expense
  $ 54,382     $  
Cash paid for income taxes
  $     $  
The accompanying notes are an integral part of these condensed consolidated statements.

6


 

LIFEVANTAGE CORPORATION AND SUBSIDIARY
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
FOR SIX MONTHS ENDED DECEMBER 31, 2008 AND 2007
(UNAUDITED)
          These unaudited Condensed Consolidated Financial Statements and Notes should be read in conjunction with the audited financial statements and notes of LifeVantage Corporation as of and for the year ended June 30, 2008 included in our Annual Report on Form 10-KSB.
Note 1 — Organization and Basis of Presentation:
          The condensed consolidated financial statements included herein have been prepared by us, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). In the opinion of the management of Lifevantage Corporation (“LifeVantage” or the “Company”), these interim Financial Statements include all adjustments, consisting of normal recurring adjustments, that are considered necessary for a fair presentation of the Company’s financial position as of December 31, 2008, and the results of operations for the three and six month periods ended December 31, 2008 and 2007 and the cash flows for the six month periods ended December 31, 2008 and 2007. Interim results are not necessarily indicative of results for a full year or for any future period. Certain prior period amounts have been reclassified to conform to our current period presentation.
          The condensed consolidated financial statements and notes included herein are presented as required by Form 10-Q, and do not contain certain information included in the Company’s audited financial statements and notes for the fiscal year ended June 30, 2008 pursuant to the rules and regulations of the SEC. For further information, refer to the financial statements and notes thereto as of and for the year ended June 30, 2008, and included in the Annual Report on Form 10-KSB on file with the SEC.
          On September 26, 2007 and October 31, 2007 the Company issued debentures convertible into the Company’s common stock in a private placement offering. The net proceeds received by the Company from the offering of approximately $1,328,000 are being used to expand marketing efforts, scientific studies and intellectual property protection. While the 2007 funding improved the Company’s liquidity position, the Company is seeking to raise up to an additional $2,000,000 for its entry into the Network Marketing Sales Channel and to increase the Company’s working capital. However, there can be no assurance that revenue generated from this new sales channel will result in positive cash flow.
Note 2 — Summary of Significant Accounting Policies:
Consolidation
          The accompanying financial statements include the accounts of the Company and its wholly-owned subsidiary Lifeline Nutraceuticals Corporation (“LNC”). All inter-company accounts and transactions between the entities have been eliminated in consolidation.
Use of Estimates
          Management of the Company has made a number of estimates and assumptions relating to the reporting of revenues, expenses, assets and liabilities and the disclosure of contingent assets and liabilities to prepare these consolidated financial statements. Actual results could differ from those estimates.

7


 

Revenue Recognition
          The Company ships the majority of its product directly to the consumer via United Parcel Service (“UPS”) and receives substantially all payment for these sales in the form of credit card charges. Revenue from direct product sales to customers is recognized upon passage of title and risk of loss to customers when product is shipped from the fulfillment facility. Sales revenue and estimated returns are recorded when product is shipped. The Company’s direct to customer return policy is to provide a 30-day money back guarantee on orders placed by customers. After 30 days, the Company does not issue refunds to direct sales customers for returned product. To date, the Company has experienced monthly returns of approximately 1 percent of sales. As of December 31, 2008 and June 30, 2008, the Company’s reserve balance for returns and allowances was approximately $92,000 and $97,700, respectively.
          For retail customers, the Company analyzes its contracts to determine the appropriate accounting treatment for its recognition of revenue on a customer by customer basis.
          In July 2005, LifeVantage entered into an agreement with General Nutrition Distribution, LP (“GNC”) for the sale of Protandim®, pursuant to which GNC has the right to return any and all product shipped to GNC, at any time, for any reason. Beginning July 1, 2008, the Company had sufficient history to develop reliable estimates of product returns, and accordingly, recognized all previously deferred revenue net of estimated returns and expenses, and began recognizing sales to all third party distributors net of estimated returns, as product ships.
The table below shows the effect of the change in the Company’s deferred revenue and expense for the six months ended December 31, 2008:
                 
    Deferred Revenue   Deferred Expense
 
Deferred revenue and expense as of June 30, 2008
  $ 510,765     $ 72,049  
 
               
Recognition of revenue in the three months ended September 30, 2008 for prior period deferred sales
    (510,765 )     (72,049 )
     
Deferred revenue and expense as of December 31, 2008
  $     $  
     
Accounts Receivable
          The Company’s accounts receivable primarily consist of receivables from retail distributors. Management reviews accounts receivable on a regular basis to determine if any receivables will potentially be uncollectible. The Company has one national retail distributor, GNC, and several regional natural products distributors as of December 31, 2008. Our national distributor comprises 59% of the Company’s accounts receivable balance as of December 31, 2008. Based on the current aging of its accounts receivable, the Company believes that it is not necessary to maintain an allowance for doubtful accounts.
          For credit card sales to direct sales customers, the Company verifies the customer’s credit card prior to shipment of product. Payment not yet received from credit card sales is treated as a deposit in transit and is not reflected as a receivable on the accompanying balance sheet. Based on the Company’s verification process and historical information available, management does not believe that there is justification for an allowance for doubtful accounts on credit card sales related to its direct sales as of

8


 

December 31, 2008. For direct sales, there is no bad debt expense for the three month period ended December 31, 2008.
Inventory
          Inventory is stated at the lower of cost or market value. Cost is determined using the first-in, first-out method. The Company has capitalized payments to its contract product manufacturer for the acquisition of raw materials and commencement of the manufacturing, bottling and labeling of the Company’s product. As of December 31, 2008 and June 30, 2008, inventory consisted of:
                 
    December 31, 2008     June 30, 2008  
Finished goods
  $ 43,542     $ 87,393  
Packaging supplies
    21,061       17,022  
Work in process
    11,623        
 
           
Total inventory
  $ 76,226     $ 104,415  
 
           
Loss per share
          Basic loss per share is computed by dividing the net income or loss by the weighted average number of common shares outstanding during the period. Diluted earnings per common share are computed by dividing net income by the weighted average common shares and potentially dilutive common share equivalents. The effects of approximately 24.4 million common shares issuable pursuant to the convertible debentures and warrants issued in the Company’s private placement offerings, compensation based warrants issued by the Company and the Company’s 2007 Long-Term Incentive Plan are not included in computations when their effect is antidilutive. Because of the net loss for the three and six month periods ended December 31, 2008 and 2007, the basic and diluted average outstanding shares are the same, since including the additional potential common share equivalents would have an antidilutive effect on the loss per share calculation.
Research and Development Costs
          The Company expenses all costs related to research and development activities as incurred. Research and development expenses for the six month periods ended December 31, 2008 and 2007 were $118,515 and $218,889 respectively.
Advertising Costs
          The Company expenses advertising costs as incurred. The Company expensed the cost of producing commercials when the first commercial ran. Advertising expense for the six month periods ended December 31, 2008 and 2007 was $319,870 and $267,215 respectively.
Cash and Cash Equivalents
          The Company considers only its monetary liquid assets with original maturities of three months or less as cash and cash equivalents.
Marketable Securities
          From time to time, the Company has invested in marketable securities, including auction rate preferred securities of closed-end funds (“ARPS”) to maximize interest income. As the auction process for resetting interest rates has ceased as of mid-February 2008, we have been notified by several of the Corporate entities that have issued ARPS of plans to refinance these instruments. The Company has classified its investment in these instruments as marketable securities available for sale, in accordance with SFAS 115.

9


 

          These marketable securities which historically have been extremely liquid have been adversely affected by the broader national liquidity crisis. Based upon the most current information, management believes that these securities will redeem within the next twelve months, as the Company’s ARPS continue to redeem and approximately $300,000 of the ARPS redeemed during the three month period ended December 31, 2008. As such, these securities have been classified as current. However, future economic events could cause a portion of these to be classified as long-term.
          As of December 31, 2008, management believes that there has not been a change in the fair value of the securities owned. The Company is currently taking advantage of higher interest yields as a result of the failed auctions. The Company has not recorded any impairment related to these investments as management does not believe that the underlying credit quality of the assets has been impacted by the reduced liquidity of these investments.
          The Company established a line of credit to borrow against marketable securities so that sales of these securities would not have to occur in order to fund operating needs of the Company. The interest rate on amounts borrowed was slightly less than the interest being earned.
Investment in marketable securities are summarized as follows as of December 31, 2008 and June 30, 2008:
                 
    Unrealized     Estimated Fair  
    (Loss)     Value  
As of December 31, 2008
               
Available for sale securities
  $     $ 750,000  
 
           
 
               
As of June 30, 2008
               
Available for sale securities
  $     $ 1,100,000  
 
           
Deposit with Manufacturers
          At December 31, 2008 and June 30, 2008, the Company had a deposit of $265,202 and $277,979, respectively, with its contract manufacturers for acquisition of raw materials and production of finished product. The Company offsets reductions in the deposit against the trade payable to the manufacturer of Protandim® as product is purchased from the manufacturer.
Shipping and Handling
          Shipping and handling costs associated with inbound freight and freight out to customers are included in cost of sales. Shipping and handling fees charged to customers are included in sales.
Goodwill and Other Intangible Assets
          The Company has adopted the provisions of Statement of Financial Accounting Standards No. 142, Goodwill and Other Intangible Assets, (“SFAS 142”). SFAS 142 establishes standards for accounting for goodwill and other intangibles acquired in business combinations. Goodwill and other intangibles with indefinite lives are not amortized.

10


 

          As of December 31, 2008 and June 30, 2008, intangible assets consisted of:
                 
    December 31,     June 30,  
    2008     2008  
     
Patent costs
  $ 2,252,068     $ 2,246,074  
Trademark costs
    126,249       123,526  
Amortization of patents & trademarks
    (156,280 )     (99,437 )
     
Intangible assets, net
  $ 2,222,037     $ 2,270,163  
 
           
Patents
          The primary purpose of purchasing the remaining interest in the Company’s subsidiary, LNC, was to gain control over the Company’s intellectual property, i.e. patents. As a result, the $2,000,000 purchase price has been allocated entirely to patent costs.
          In addition to the $2,000,000 cost of acquiring the remaining interest in LNC, the costs of applying for patents are also capitalized and, once the patent is granted, will be amortized on a straight-line basis over the lesser of the patent’s economic or legal life. Capitalized costs will be expensed if patents are not granted. The Company reviews the carrying value of its patent costs periodically to determine whether the patents have continuing value and such reviews could result in impairment of the recorded amounts. As of December 31, 2008, two U.S. patents have been granted and amortization of these commenced upon the date of the grant and will continue over their remaining legal lives.
Stock-Based Compensation
          In an effort to advance the interests of the Company and its shareholders, the shareholders approved and the Company adopted the 2007 Long-Term Incentive Plan (the “Plan”), effective November 21, 2006, to provide incentives to certain eligible employees who contribute significantly to the strategic and long-term performance objectives and growth of the Company. A maximum of 6,000,000 shares of the Company’s common stock can be issued under the Plan in connection with the grant of awards. Awards to purchase common stock have been granted pursuant to the Plan and are outstanding to various employees, officers, directors and Scientific Advisory Board (“SAB”) members at prices between $0.19 and $3.37 per share, vesting over one- to three-year periods. Awards expire in accordance with the terms of each award and the shares subject to the award are added back to the Plan upon expiration of the award. Awards outstanding as of December 31, 2008, net of awards expired, are for the purchase of 3,047,423 shares of the Company’s common stock.
          Options granted prior to November 21, 2006, the effective date of the Plan, were terminated and new options on substantially identical terms and provisions (i.e., identical number of underlying shares, exercise price, vesting schedule, and expiration date as the original options) were granted under the Plan. As no modifications to the terms and provisions of the previously granted options occurred, the Company accounted for the related compensation expense under SFAS 123(R) as it did prior to the effective date of the Plan.
          In certain circumstances, the Company issued common stock for invoiced services to pay contractors and vendors, and in other similar situations. In accordance with Emerging Issues Task Force Issue No. 96-18, Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring or in Conjunction with Selling Goods or Services, (“EITF 96-18”), payments in equity instruments to non-employees for goods or services are accounted for by the fair value method, which relies on the valuation of the service at the date of the transaction, or public stock sales price, whichever is more reliable as a measurement.
          Compensation expense was calculated using the fair value method during the three and six month periods ended December 31, 2008 and 2007 using the Black-Scholes option pricing model. No compensation based options were granted during the three or six month periods ended December 31, 2008.

11


 

Warrants for the purchase of 240,000 and 520,000 shares were granted to consultants during the three and six month periods ended December 31, 2008, respectively. Options for the purchase of 415,000 shares and a warrant for the purchase of 1,200,000 shares were granted during the three and six month periods ended December 31, 2007. The following assumptions were used for options and warrants granted during the three and six month periods ended December 31, 2008:
  1.   risk-free interest rate of between 1.21 and 2.42 percent;
 
  2.   dividend yield of -0- percent;
 
  3.   expected life of 3 years; and
 
  4.   a volatility factor of the expected market price of the Company’s common stock of 228 percent during the three month period ended December 31, 2008 and between 204 and 228 percent for the six month period ended December 31, 2008.
Derivative Financial Instruments
          We do not use derivative instruments to hedge exposures to cash flow, market, or foreign currency risks.
          We analyze convertible debentures under the guidance provided by Emerging Issues Task Force Issue No. 00-19, Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock, (“EITF 00-19”) and Emerging Issues Task Force Issue No. 05-02, Meaning of “Conventional Convertible Debt Instrument” in Issue No. 00-19, (“EITF 05-02”) and review the appropriate classification under the provisions of Statement of Financial Accounting Standards No. 133, Accounting for Derivative Instruments and Hedging Activities, (“SFAS 133”), and EITF 00-19.
          We review the terms of convertible debt and equity instruments we issue to determine whether there are embedded derivative instruments, including the embedded conversion options, that are required to be bifurcated and accounted for separately as derivative instrument liabilities. Also, in connection with the sale of convertible debt and equity instruments, we may issue freestanding options or warrants that may, depending on their terms, be accounted for as derivative instrument liabilities, rather than as equity. For option-based derivative financial instruments, we use the Black-Scholes option pricing model to value the derivative instruments.
          Certain instruments, including convertible debt and equity instruments and the freestanding warrants issued in connection with those convertible instruments, may be subject to registration rights agreements, which impose penalties for failure to register the underlying common stock by a defined date. These potential penalties are accounted for in accordance with Statement of Financial Accounting Standards No. 5, Accounting for Contingencies, (“SFAS 5”).
          When the embedded conversion option in a convertible debt instrument is not required to be bifurcated and accounted for separately as a derivative instrument, we review the terms of the instrument to determine whether it is necessary to record a beneficial conversion feature, in accordance with Emerging Issues Task Force Issue No. 98-05, Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratios, (“EITF 98-05”), and Emerging Issues Task Force Issue No. 00-27, Application of Issue No. 98-5 to Certain Convertible Instruments, (“EITF 00-27”). When the effective conversion rate of the instrument at the time it is issued is less than the fair value of the common stock into which it is convertible, we recognize a beneficial conversion feature, which is credited to equity and reduces the initial carrying value of the instrument.
          When convertible debt is initially recorded at less than its face value as a result of allocating some or all of the proceeds received in accordance with Accounting Principles Board Opinion No. 14, Accounting for Convertible Debt and Debt Issued with Stock Purchase Warrants, (“APB 14”), to

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derivative instrument liabilities, to a beneficial conversion feature or to other instruments, the discount from the face amount, together with the stated interest on the convertible debt, is amortized over the life of the instrument through periodic charges to income, using the effective interest method.
Income Taxes
          Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. Deferred tax assets and liabilities are measured using statutory tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities from a change in tax rates is recognized in income in the period that includes the effective date of the change.
Concentration of Credit Risk
          Statement of Financial Accounting Standards No. 105, Disclosure of Information About Financial Instruments with Off-Balance Sheet Risk and Financial Instruments with Concentrations of Credit Risk, (“SFAS 105”), requires disclosure of significant concentrations of credit risk regardless of the degree of such risk. Financial instruments with significant credit risk include cash and marketable securities. At December 31, 2008, the Company had approximately $750,000 with one financial institution in an investment management account.
Effect of New Accounting Pronouncements
          On June 15, 2008 the Emerging Issues Task Force ratified EITF 07-5, “Determining Whether an Instrument (or Embedded Feature) Is Indexed to an Entity’s Own Stock” (“EITF 07-5”). EITF 07-5 provides guidance for determining whether an equity-linked financial instrument (or embedded feature) is indexed to an entity’s own stock. EITF 07-5 will require additional analysis as to whether an instrument (or Embedded Feature), has anti-dilution provisions which may not be considered indexed to the Company’s own stock and accordingly results in liability classification of the financial instrument or embedded feature. EITF 07-5 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Earlier application by an entity that has previously adopted an alternative accounting policy is not permitted. At this time, we anticipate that EITF 07-5 will not have a material impact on our financial statements.
          We have reviewed recently issued, but not yet effective, accounting pronouncements and do not believe any such pronouncements will have a material impact on our financial statements.
Note 3 —Accounting for Intellectual Property
          Long-lived assets of the Company are reviewed at least annually as to whether their carrying value has become impaired, pursuant to guidance established in Statement of Financial Accounting Standards No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets, (“SFAS 144”). The Company assesses impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. When an assessment for impairment of long-lived assets, long-lived assets to be disposed of, and certain identifiable intangibles related to those assets is performed, the Company is required to compare the net carrying value of long-lived assets on the lowest level at which cash flows can be determined on a consistent basis to the related estimates of future undiscounted net cash flows for such properties. If the net carrying value exceeds the net cash flows, then impairment is recognized to reduce the carrying value to the estimated fair value, generally equal to the future discounted net cash flow.

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          The recurring losses experienced by the Company have resulted in management’s assessment of impairment with respect to the capitalized patent costs. Analysis generated for this assessment concluded that sales volumes, less the cost of manufacturing the product sold and less the marketing and sales cost of generating the revenues, support management’s conclusion that no impairment to the capitalized patent costs has occurred.
Note 4 — Convertible Debentures
          On September 26, 2007 and October 31, 2007, the Company issued convertible debentures in a private placement offering that bear interest at 8 percent per annum and have a term of three years. The convertible debentures are convertible into the Company’s common stock at $0.20 per share during their term and at maturity, at the Company’s option, may be repaid in full or converted into common stock at the lower $0.20 per share or the average trading price for the 10 days immediately prior to the maturity date.
          Gross proceeds of $1,490,000 were distributed to the Company pursuant to the issuance of convertible debentures in the private placement offering. The Company also issued warrants to purchase shares of the Company’s common stock at $0.30 per share in the private placement offering.
          Prior to conversion or repayment of the convertible debentures, if (i) the Company fails to remain subject to the reporting requirements under the Exchange Act for a period of at least 45 consecutive days, (ii) the Company fails to materially comply with the reporting requirements under the Exchange Act for a period of 45 consecutive days, (iii) the Company’s common stock is no longer quoted on the Over the Counter Bulletin Board or listed or quoted on a securities exchange, or (iv) a Change of Control (as defined in the convertible debentures) is consummated, the Company will be required upon the election of the holder to redeem the convertible debentures in an amount equal to 150 percent of the principal amount of the convertible debenture plus any accrued or unpaid interest.
          The Company determined that the convertible debentures did not satisfy the definition of a conventional convertible instrument under the guidance provided in EITF Issues 00-19 and 05-02, as an anti-dilution provision in the convertible debentures reduces the conversion price dollar for dollar if the Company issues common stock with a price lower than the conversion price of the convertible debentures. However, the Company has reviewed the requirements of EITF Issue 00-19 and concluded that the embedded conversion option in the convertible debentures qualifies for equity classification under EITF Issue 00-19, and thus, is not required to be bifurcated from the host contract. The Company also determined that the warrants issued in the private placement offering qualify for equity classification under the provisions of SFAS 133 and EITF Issue 00-19.
          In addition, the Company has reviewed the terms of the convertible debentures to determine whether there are any other embedded derivative instruments that may be required to be bifurcated and accounted for separately as derivative instrument liabilities. Certain events of default associated with the convertible debentures, including the holder’s right to demand redemption in certain circumstances, have risks and rewards that are not clearly and closely associated with the risks and rewards of the debt instruments in which they are embedded. The Company has reviewed these embedded derivative instruments to determine whether they should be separated from the convertible debentures. However, at this time, the Company does not believe that the value of these derivative instrument liabilities is material.
          In accordance with the provisions of APB Opinion No. 14, the Company allocated the proceeds received in the private placement to the convertible debentures and warrants to purchase common stock based on their relative estimated fair values. In accordance with EITF Issues 98-5 and 00-27,

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management determined that the convertible debentures contained a beneficial conversion feature based on the effective conversion price after allocating proceeds of the convertible debentures to the common stock purchase warrants. As a result, the Company allocated $174,255 to the convertible debentures, $578,185 to the common stock warrants, which was recorded in additional paid-in-capital, and $737,560 to the beneficial conversion feature. The discount from the face amount of the convertible debentures represented by the value initially assigned to any associated warrants and to any beneficial conversion feature is amortized over the period to the due date of each convertible debenture, using the effective interest method.
          Effective interest associated with the convertible debentures totaled $74,195 and $137,937 for the three and six month periods ended December 31, 2008, respectively. For the three and six month periods ended December 31, 2007, effective interest associated with the convertible debentures totaled $45,863 and $46,938 respectively. Effective interest is accreted to the balance of convertible debt until maturity. A total of $256,568 was paid for commissions and expenses incurred in the private placement offering which is being amortized into interest expenses over the term of the convertible debentures on a straight-line basis. As of December 31, 2008 the Company has recorded accumulated amortization of deferred offering costs of $106,158.
Note 5 — Line of Credit
          The Company established a line of credit to borrow against its marketable securities. Under the line of credit, the Company can borrow up to 50% of the face value of its marketable securities, $375,000 at December 31, 2008. The line is collateralized by the marketable securities. The interest rate charged through December 31, 2008, 4.47 percent, is 1.22 percentage points above the published Wall Street Journal Prime Rate, which was 3.25 percent as of December 31, 2008. As of December 31, 2008, the Company has borrowed approximately $250,000 including accrued interest from the line.
Note 6 — Stockholders’ Equity
          In accordance with SFAS 123(R), payments in equity instruments for goods or services are accounted for by the fair value method. For the three and six months ended December 31, 2008, stock based compensation of $90,064 and $216,087 respectively, was reflected as an increase to additional paid in capital. Of the $90,064 stock based compensation for the three months ended December 31, 2008, $62,797 was employee related and $27,267 was non-employee related. For the six months ended December 31, 2008, stock based compensation of $150,797 was employee related and $65,290 was non-employee related.
          Warrants for the purchase of 240,000 and 520,000 shares of the Company’s common stock were granted to consultants for services rendered during the three and six month periods ended December 31, 2008, respectively. The value of the warrants granted were estimated at $25,148 and $74,383 for the three and six month periods ended December 31, 2008, respectively. No options were granted to employees during the same periods.
          The Company’s Articles of Incorporation authorize the issuance of preferred shares. However, as of December 31, 2008, none have been issued nor have any rights or preferences been assigned to the preferred shares by the Company’s Board of Directors.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
          This discussion and analysis should be read in conjunction with the accompanying Financial Statements and related notes, as well as the section entitled “Cautionary Note Regarding Forward-Looking Statements” in this report, as well as the Financial Statements and related notes in our Annual Report on Form 10-KSB for the fiscal year ended June 30, 2008 and the risk factors discussed therein. The statements contained in this report that are not purely historical are forward-looking statements. “Forward-looking statements” include statements regarding our expectations, hopes, intentions, or strategies regarding the future. Forward-looking statements include statements regarding future products or product development; statements regarding future selling, general and administrative costs and research and development spending, and our product development strategy; statements regarding future capital expenditures and financing requirements; and similar forward-looking statements. It is important to note that our actual results could differ materially from those contained in such forward-looking statements.
Overview
          This management’s discussion and analysis discusses the financial condition and results of operations of Lifevantage Corporation (the “Company”, “LifeVantage”, or “we”, “us” or “our”) and its wholly-owned subsidiary, Lifeline Nutraceuticals Corporation (“LNC”).
          At present, we primarily sell a single product, Protandim®. We developed Protandim®, a proprietary blend of ingredients that has (through studies on animals and humans) demonstrated the ability to increase the production of antioxidant enzymes including superoxide dismutase (“SOD”) and catalase (“CAT”) in brain, liver, and blood, the primary battlefields for oxidative stress. Protandim® is designed to induce the human body to produce more of its own catalytic antioxidants, and to decrease the process of lipid peroxidation, an indicator of oxidative stress. Each component of Protandim® has been selected for its ability to meet these criteria. Low, safe doses of each component help prevent unwanted additional effects that might be associated with one or another of the components, none of which have been seen in the formulation.
          We commenced sales of an Omega 3 fish oil product containing EPA and DHA during fiscal 2008, but to date, sales have been negligible. We expect to explore additional natural products that fit within our business model.
          We sell Protandim® directly to individuals as well as to retail stores. We began significant sales of Protandim in the fourth quarter ended June 30, 2005. Since June 2005, sales of Protandim® have declined on a monthly basis as we have not been successful in developing a traditional marketing message that has resonated with the target audience. Protandim® sales totaled approximately $578,000 and $1,852,000 for the three and six month periods ended December 31, 2008, respectively, including $511,000 of previously deferred revenue recognized during the six month period ended December 31, 2008.
          During the six months ended December 31, 2008, the Company has recognized all deferred revenue and expenses from GNC and Vitamin Cottage, as the Company has determined it has sufficient history to reasonably estimate returns and meets the retail sales recognition requirements pursuant to Staff Accounting Bulletin No. 104, Revenue Recognition, corrected copy (“SAB 104”). Excluding the recognition of prior period deferred revenue of approximately $511,000 from GNC and Vitamin Cottage, sales for the six months ended December 31, 2008 were approximately $1,341,000.
          Our research efforts to date have been focused on investigating various aspects and consequences of the imbalance of oxidants and antioxidants, an abnormality which is a central underlying feature in many disorders. We intend to continue our research, development, and documentation of the efficacy of Protandim® to provide credibility to the market. We also anticipate undertaking research, development, testing, and licensing efforts to be able to introduce additional

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products in the future, although we cannot offer any assurance that we will be successful in this endeavor.
          Ongoing research and development projects involving Protandim® are currently in various stages of completion with several institutions including the University of Colorado at Denver Health Science Center, University of Minnesota’s Masonic Cancer Center, Ohio State University, University Hospital in Brno, Czech Republic, University of Michigan and Louisiana State University. The studies relate to various conditions including pulmonary hypertension, non-alcoholic fatty liver disease, Duchenne muscular dystrophy, coronary artery bypass graft failure, renal failure, diabetes, and photoaging of the skin. Another study, conducted by a prominent dermatologist using Protandim®, is examining the relationship between anti-aging and the skin’s natural ability to rejuvenate at the cellular level.
          The primary manufacturing, fulfillment, and shipping components of our business are outsourced to companies we believe possess a high degree of expertise. Through outsourcing, we hope to achieve a more direct correlation between the costs we incur and our level of product sales, versus the relatively high fixed costs of building our own infrastructure to accomplish these same tasks. Outsourcing also helps to minimize our commitment of resources to the human capital required to manage these operational components successfully. Outsourcing also provides additional capacity without significant advance notice and often at an incremental price lower than the unit prices for the base service.
          Our expenditures have consisted primarily of marketing expenses, operating expenses, payroll and professional fees, customer service, research and development and product manufacturing for the marketing and sale of Protandim®.
          We have taken steps that we believe will help increase sales including the addition of our Network Marketing Sales Channel announced in October 2008. We believe that sales of the Company’s main product, Protandim®, are well-suited for and will benefit from the Network Marketing Sales Channel based upon numerous scientific studies behind Protandim® which are best communicated in a face to face environment. In addition to the independent distributorships, the Company will continue to sell Protandim® through its retail and direct to consumer channels.
Recent Developments
2009 Private Placement
          The Company commenced a private placement offering of equity in January 2009 of up to $2 million with an option to issue an additional $0.5 million at the Company’s discretion. The offering is for $10,000 units which include 50,000 shares of common stock and a warrant to purchase 50,000 shares of common stock at $0.50 per share for three years (the “Units”). There can be no assurance that the Company will be successful in raising capital at all or on terms acceptable to the Company. The Company has not yet sold any Units in the private placement.
Three and Six Months Ended December 31, 2008 Compared to Three and Six Months Ended December 31, 2007
          Sales We generated net revenue from the sale of our product, Protandim®, of approximately $578,000 during the three months ended December 31, 2008 and approximately $796,000 during the three months ended December 31, 2007. We generated revenues of approximately $1,852,000 during the six months ended December 31, 2008 and approximately $1,604,000 during the six months ended December 31, 2007. Included in net revenue for the six months ended December 31, 2008 are approximately $511,000 of previously deferred revenue from its retail sales.

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          Gross Margin Our gross profit percentage for the three month periods ended December 31, 2008 and 2007 was 78% and 77%, respectively. Our gross profit percentage for the six month periods ended December 31, 2008 and 2007 was 80% and 77% respectively. The higher gross margin in 2008 was primarily due to the recognition of previously deferred higher margin retail revenue.
          Operating Expenses Total operating expenses for the three months ended December 31, 2008 were approximately $924,000 as compared to operating expenses of approximately $936,000 for the three months ended December 31, 2007. Total operating expenses during the six month period ended December 31, 2008 were approximately $2,016,000 as compared to operating expenses of approximately $1,865,000 during the six month period ended December 31, 2007. Operating expenses consist of marketing and customer service expenses, general and administrative expenses, research and development, and depreciation and amortization expenses. Operating expenses increased due to additional advertising and other marketing related costs.
          Marketing and Customer Service Expenses Marketing and customer service expense decreased from approximately $389,000 in the three months ended December 31, 2007 to approximately $322,000 in the three months ended December 31, 2008. Marketing and Customer Service expenses increased from approximately $663,000 in the six months ended December 31, 2007 to $807,000 in the six months ended December 31, 2008. This increase was due to additional advertising, website redevelopment and consulting fees.
          General and Administrative Expenses Our general and administrative expense increased from approximately $479,000 in the three months ended December 31, 2007 to approximately $497,000 in the three months ended December 31, 2008. General and Administrative expense also increased from approximately $905,000 in the six months ended December 31, 2007 to $1,011,000 in the six months ended December 31, 2008. The increase is due to higher equity based compensation offset by a reduction in legal expenses during the three and six months ended December 31, 2008.
          Research and Development Our research and development expenditures increased from $28,000 in the three months ended December 31, 2007 to approximately $66,000 in the three months ended December 31, 2008 due to an increase in research and development expenses related to the development and documentation of the efficacy of Protandim®. For the six months ended December 31, 2008, our research and development expenditures of approximately $119,000 remain below the research and development expenditures of approximately $219,000 for the six months ended December 31, 2007.
          Depreciation and Amortization Expense Depreciation and amortization expense decreased from approximately $40,000 during the three months ended December 31, 2007 to approximately $39,000 in the three months ended December 31, 2008. Depreciation and Amortization expenses increased from approximately $78,000 during the six months ended December 31, 2007 to approximately $79,000 during the six months ended December 31, 2008.
          Net Other Income and Expense We recognized net other expenses of approximately $93,000 during the three months ended December 31, 2008 as compared to net other expenses of approximately $76,000 during the three months ended December 31, 2007. During the six months ended December 31, 2008, the Company recognized approximately $170,000 net other expense as compared to net other expenses of approximately $76,000 during the six months ended December 31, 2007. This change is largely the result of increased interest expenses from the 2007 private placement of convertible debentures.

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          Net Loss As a result of the revenues and expenses described above, the Company’s net loss was approximately $(566,000) for the three months ended December 31, 2008 compared to a net loss of approximately $(402,000) for the three months ended December 31, 2007. For the six month period ended December 31, 2008, the Company’s net loss was approximately $(697,000) compared to a net loss of approximately $(700,000) for the six month period ended December 31, 2007. During the six month period ended December 31, 2008, approximately $511,000 of previously deferred revenue and approximately $72,000 of previously deferred costs were recognized. Excluding the impact of the recognition of deferred revenue and expense, the net loss for the six month period ended December 31, 2008 was approximately $(1,136,000).
          Our ability to finance future operations will depend on our existing liquidity (discussed in more detail below) and, ultimately, on our ability to generate additional revenues and profits from operations. At this time, we believe that the Company has sufficient funds to operate our business at its current level through at least June 30, 2009. However, even if we generate revenues at increasing levels, the revenues generated may not be greater than the expenses we incur. Operating results will depend on several factors, including the selling price of the product, the number of units of product sold, the costs of manufacturing and distributing the product, the costs of marketing and advertising, and other costs, including corporate overhead, which we may incur.
Liquidity and Capital Resources
          Our primary liquidity and capital resource requirements are to finance the cost of our planned marketing efforts and the manufacture and sale of Protandim® and to pay our general and administrative expenses. Our primary sources of liquidity are cash flow from the sales of our product and funds raised from our 2007 private placement. During January 2009, the Company commenced a private placement of equity up to $2 million with an option to issue an additional $0.5 million. The Company has not yet sold any of the equity in the private placement.
          At December 31, 2008, our available liquidity was approximately $849,000, including available cash and cash equivalents and marketable securities. This represented a decrease of approximately $448,000 from the approximately $1,297,000 in cash and cash equivalents and marketable securities as of June 30, 2008. During the six months ended December 31, 2008, our net cash used by operating activities was approximately $503,000 as compared to net cash provided by operating activities of approximately $152,000 during the six months ended December 31, 2007. The Company’s cash used by operating activities during the six month period ended December 31, 2008 increased primarily as a result of increased advertising, marketing and other general and administrative expenditures.
          During the six months ended December 31, 2008, our net cash provided by investing activities was approximately $323,000, due to the redemption of marketable securities. During the six months ended December 31, 2007, our net cash used by investing activities was approximately $1,509,000, primarily due to the purchase of marketable securities.
          Cash provided by financing activities during the six months ended December 31, 2008 was approximately $83,000, compared to approximately $1,337,000 during the six months ended December 31, 2007. Cash provided from financing activities during the six month period ended December 31, 2008 was due to proceeds from the revolving line of credit. Cash provided from financing activities during the six months ended December 31, 2007 was due to proceeds from the 2007 private placement.
          We maintain an investment portfolio of marketable securities that is managed by a professional financial institution. The portfolio includes ARPS of AA and AAA rated closed-end funds. These marketable securities which historically have been extremely liquid have been adversely affected by the broader national liquidity crisis. Based upon recent redemptions which were $300,000 during the three

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months ended December 31, 2008, we have classified the ARPS as current assets; however, future economic events could cause a portion of these to be classified as long term.
          At December 31, 2008, we had working capital (current assets minus current liabilities) of approximately $532,000, compared to working capital of approximately $817,000 at June 30, 2008. The decrease in working capital was due to increased advertising and marketing spending offset by the recognition of previously deferred revenue.
          We base our spending in part on our expectations of future revenue levels from the sale of Protandim®. If our revenue for a particular period is lower than expected, we will take further steps to reduce our cash operating expenses accordingly. Cash generated from operations has been insufficient to satisfy our long-term liquidity requirements, which led us to seek additional financing. Additional financing may be dilutive to our existing shareholders. In an effort to conserve our cash resources, we initiated reductions in personnel, consulting fees, advertising, and other general and administrative expenses from previous levels. If we are unable to increase revenues as planned, we may be required to further reduce the scope of our planned operations, which could harm our business, financial condition and operating results.
Critical Accounting Policies
          We prepare our financial statements in conformity with accounting principles generally accepted in the United States of America. As such, we are required to make certain estimates, judgments, and assumptions that we believe are reasonable based upon the information available. These estimates and assumptions affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the periods presented. Actual results could differ from these estimates. Our significant accounting policies are described in Note 2 to our financial statements. Certain of these significant accounting policies require us to make difficult, subjective, or complex judgments or estimates. We consider an accounting estimate to be critical if (1) the accounting estimate requires us to make assumptions about matters that were highly uncertain at the time the accounting estimate was made, and (2) changes in the estimate that are reasonably likely to occur from period to period, or use of different estimates that we reasonably could have used in the current period, would have a material impact on our financial condition or results of operations.
          There are other items within our financial statements that require estimation, but are not deemed critical as defined above. Changes in estimates used in these and other items could have a material impact on our financial statements. Management has discussed the development and selection of these critical accounting estimates with our board of directors, and the audit committee has reviewed the foregoing disclosure.
          Allowances for Product Returns We record allowances for product returns at the time we ship the product. We base these accruals on the historical return rate since the inception of our selling activities, and the specific historical return patterns of the product. Our return rate is approximately 1% of sales.
          We offer a 30-day, money back unconditional guarantee to all direct customers. As of December 31, 2008, our December 2008 direct sales shipments of approximately $167,000 were subject to the money back guarantee. We also replace product returned due to damage during shipment wholly at our cost, the total of which historically has been negligible.
          We monitor our return estimate on an ongoing basis and may revise the allowances to reflect our experience. Our allowance for product returns was approximately $92,000 on December 31, 2008, compared with approximately $98,000 on June 30, 2008. The reduction in the reserve is primarily due

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to the return of bottles from a retail distributor. To date, product expiration dates have not played any role in product returns, and we do not expect they will in the foreseeable future because it is unlikely that we will ship product with an expiration date earlier than the latest allowable product return date.
          Inventory Valuation We state inventories at the lower of cost or market on a first-in first-out basis. From time to time we maintain a reserve for inventory obsolescence and we base this reserve on assumptions about current and future product demand, inventory whose shelf life has expired and market conditions. From time to time, we may be required to make additional reserves in the event there is a change in any of these variables. We recorded no reserves for obsolete inventory as of December 31, 2008 because our product and raw materials have a shelf life of at least three (3) years based upon testing performed quarterly in an accelerated aging chamber at our manufacturer’s facility.
          Revenue Recognition We ship the majority of our product directly to the consumer via United Parcel Service and receive substantially all payment for these shipments in the form of credit card charges. Our return policy is to provide a 30-day money back guarantee on direct sales orders placed by customers. After 30 days, we do not refund direct sales customers for returned product. We have experienced monthly returns on direct sales orders approximating less than 1 percent of sales. Sales revenue and estimated returns are recorded when the merchandise is shipped and title and risk of loss passes to the customer.
          For retail customers, the Company analyzes its distributor contracts to determine the appropriate accounting treatment for its recognition of revenue on a customer by customer basis. Where the right of return exists beyond 30 days, revenue and the related cost of sales is deferred until sufficient sell-through data is received to reasonably estimate the amount of future returns.
          The Company recognized previously deferred retail revenue and its related costs during the three month period ended September 30, 2008, as it had sufficient information to reasonably estimate future returns. Prior to July 2008, the Company recognized retail revenue from its largest retail distributor on a sell-through basis as product was sold by that distributor to its customer.
          Derivative Instruments In connection with the sale of debt or equity instruments, we may sell options or warrants to purchase our common stock. In certain circumstances, these options or warrants may be classified as derivative liabilities, rather than as equity. Additionally, the debt or equity instruments may contain embedded derivative instruments, such as conversion options, which in certain circumstances may be required to be bifurcated from the associated host instrument and accounted for separately as a derivative instrument liability.
          The identification of, and accounting for, derivative instruments is complex. For options, warrants and any bifurcated conversion options that are accounted for as derivative instrument liabilities, we determine the fair value of these instruments using the Black-Scholes option pricing model. That model requires assumptions related to the remaining term of the instruments and risk-free rates of return, our current common stock price and expected dividend yield, and the expected volatility of our common stock price over the life of the instruments. Because of the limited trading history for our common stock, we have estimated the future volatility of our common stock price based on not only the history of our stock price but also the experience of other entities considered comparable to us. The identification of, and accounting for, derivative instruments and the assumptions used to value them can significantly affect our financial statements.

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Recently Issued Accounting Standards
          On June 15, 2008 the Emerging Issues Task Force ratified EITF 07-5, “Determining Whether an Instrument (or Embedded Feature) Is Indexed to an Entity’s Own Stock” (“EITF 07-5”). EITF 07-5 provides guidance for determining whether an equity-linked financial instrument (or embedded feature) is indexed to an entity’s own stock. EITF 07-5 will require additional analysis as to whether an instrument (or Embedded Feature), has anti-dilution provisions which may not be considered indexed to the Company’s own stock and accordingly results in liability classification of the financial instrument or embedded feature. EITF 07-5 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Earlier application by an entity that has previously adopted an alternative accounting policy is not permitted. At this time, we anticipate that EITF 07-5 will not have a material impact on our financial statements.
          We have reviewed recently issued, but not yet effective, accounting pronouncements and do not believe any such pronouncements will have a material impact on our financial statements.
Item 4T. Controls and Procedures
Disclosure Controls and Procedures
          The SEC defines the term “disclosure controls and procedures” to mean a company’s controls and other procedures that are designed to ensure that information required to be disclosed in the reports that it files or submits under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the Commission’s rules and forms. The Company’s management maintains disclosure controls and procedures that are designed to ensure that information required to be disclosed in the Company’s reports is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and evaluated by the Company’s management to allow management to make timely decisions regarding required disclosure.
Members of the Company’s management, including our Chief Executive Officer, David Brown, and Chief Financial Officer, Bradford Amman, have evaluated the effectiveness of our disclosure controls and procedures, as defined by Exchange Act Rules 13a-15(e) or 15d-15(e), as of December 31, 2008, the end of the period covered by this report. Based upon that evaluation, Messrs. Brown and Amman concluded that our disclosure controls and procedures were effective as of December 31, 2008.
Internal Control over Financial Reporting
Changes in Internal Control over Financial Reporting
          There have been no changes in our internal control over financial reporting that occurred during the three or six months ended December 31, 2008 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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PART II Other Information
Item 1. Legal Proceedings
None.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
During the three months ended December 31, 2008, the Company issued warrants to purchase 240,000 shares of the Company’s common stock to consultants of the Company in exchange for services rendered at an exercise price of $0.11 per share and a term of three (3) years (see Notes 2 and 6 to the Condensed Consolidated Financial Statements included in this report). For these compensatory warrants, there was no underwriter involved in the transactions, and the warrants were issued pursuant to the exemption from registration contained in Section 4(2) of the Securities Act of 1933, as amended.
Item 3. Defaults Upon Senior Securities
None.
Item 4. Submission of Matters to a Vote of Security Holders.
Our 2008 Annual Meeting of Shareholders was held on January 7, 2009. The following nominees were elected to our Board of Directors to serve as directors until the next Annual Meeting of Shareholders or until their respective successors have been elected and qualified.
         
Nominee   Votes in Favor   Withheld
Mr. Jack R. Thompson
  16,140,025   206,303
Mr. David W. Brown
  16,097,787   248,541
Dr. James D. Crapo
  15,865,444   480,884
Dr. Joe M. McCord
  15,826,794   519,534
Mr. Richard Doutre’ Jones
  15,862,085   484,243
Mr. Garry Mauro
  16,117,360   228,968
          Our shareholders ratified the appointment of Ehrhardt Keefe Steiner & Hottman PC, an independent registered certified public accounting firm, as our independent auditor for the fiscal year ending June 30, 2009:
             
Votes in Favor   Opposed   Abstained   Broker Non-Votes
16,031,511
  294,342   20,475   0
Item 5. Other Information.
None.
Item 6. Exhibits
  31.1   Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
  31.2   Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
  32.1   Certification of Principal Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
  32.2   Certification of Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
         
  LIFEVANTAGE CORPORATION
 
 
Date: February 13, 2009  /s/ David W. Brown    
  David W. Brown   
  President and Chief Executive Officer
(Principal Executive Officer) 
 
 
     
Date: February 13, 2009  /s/ Bradford K. Amman    
  Bradford K. Amman   
  Chief Financial Officer
(Principal Financial Officer) 
 
 

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