Prospectus Supplement                         Filed Pursuant to Rule 424(b)(3)
(to Prospectus dated April 22, 2005)               Registration No. 333-123862



                American Equity Investment Life Holding Company

      $250,000,000 of 5.25% Contingent Convertible Senior Notes due 2024

  $10,000,000 of Series B 5.25% Contingent Convertible Senior Notes due 2024

                                      and

         Shares of Common Stock Issuable Upon Conversion of the Notes



         This prospectus supplement supplements the prospectus dated April 22,
2005, as supplemented by the prospectus supplements dated May 2, 2005, May 11,
2005, May 25, 2005, June 8, 2005 and July 1, 2005, relating to the resale by
certain of our securityholders of up to $250,000,000 of our 5.25% Contingent
Convertible Senior Notes due 2024, $10,000,000 of our Series B 5.25%
Contingent Convertible Senior Notes due 2024 and the shares of our common
stock issuable upon conversion of the notes. You should read this prospectus
supplement in conjunction with the prospectus. This prospectus supplement is
qualified by reference to the prospectus, except to the extent that the
information in this prospectus supplement supersedes the information contained
in the prospectus.

         The information appearing under the heading "Selling Securityholders"
in the prospectus is hereby amended by the addition or substitution, as
applicable, of the following:




                                             Aggregate
                                             Principal        Percentage of
                                               Amount      Aggregate Principal  Number of Shares     Percentage of
                                            of Notes That    Amount of Notes     of Common Stock     Common Stock
Name                                         May Be Sold       Outstanding      That May Be Sold(1)  Outstanding(2)

                                                                                             
Deutsche Bank Securities Inc. ...........       6,500,000        2.50%               449,205             1.16%
Highbridge International LLC.............       8,740,000        3.36%               604,008             1.55%




(1)  Assumes conversion of all of the holder's notes at a conversion rate of
     69.1085 shares of common stock per $1,000 principal amount at maturity of
     the notes. This conversion rate is subject to adjustment, however, as
     described under "Description of the Notes -- Conversion Rights." As a
     result, the number of shares of common stock issuable upon conversion of
     the notes may increase or decrease in the future.

(2)  Calculated based on Rule 13d-3(d)(i) of the Securities Exchange Act of
     1934, as amended, using 38,375,157 shares of common stock outstanding as
     of February 28, 2005. In calculating this amount for each holder, we
     treated as outstanding the number of shares of common stock issuable upon
     conversion of all of that holder's notes, but we did not assume
     conversion of any other holder's notes.



        Investing in the notes and our common stock issuable upon their
          conversion involves risks. See "Risk Factors" beginning on
                           page 7 of the prospectus.

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         Neither the Securities and Exchange Commission nor any state
          securities commission has approved or disapproved of these
        securities or passed upon the adequacy of this prospectus. Any
             representation to the contrary is a criminal offense.
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           The date of this prospectus supplement is July 22, 2005.