LOS ANGELES, CA / ACCESSWIRE / January 16, 2025 / Hästens, the world-renowned Swedish luxury bedmaker celebrated for its commitment to artisanal craftsmanship and sleep innovation, is thrilled to announce the appointment of Immanuel Portus as the new Creative Director for Sleepspa by Hästens.
Portus, an accomplished commercial film director whose work has been seen by millions, brings a wealth of creative expertise and a proven track record of captivating global audiences. Known for his visionary campaigns for some of the world's most iconic brands, including Red Bull Racing, Formula 1, Warner Records, and the Screen Actor's Guild Awards, Portus will spearhead the creative vision for Sleepspa, blending Hästens' legacy of luxury with immersive storytelling to elevate the brand's global presence.
"I'm honored to join Hästens and contribute to its mission of redefining the art of sleep," said Portus. "As a director, I've always been drawn to the power of storytelling to inspire and transform. This partnership with Hästens offers an extraordinary opportunity to connect with audiences in a meaningful way, reshaping how we view sleep as a cornerstone of personal well-being."
Portus's portfolio is a testament to his ability to merge technical innovation with emotive storytelling. His acclaimed work for Red Bull Racing's Las Vegas Formula 1 campaign, "Faster. Further. Higher.", showcased the adrenaline and artistry of Formula 1, captivating audiences and industry professionals alike. For Warner Records, Portus is known for the music video "Play Pretend" by Alex Sampson. His signature ability to elevate brand narratives has consistently earned recognition from industry leaders and audiences alike.
In his role as Creative Director, Portus will collaborate closely with Adam Davenport, Vice President of Sales at Sleepspa by Hästens. Davenport, recently achieving the first $1 million sales month in the company's history and ranking as the #1 salesperson globally, is a key figure in Hästens' leadership. Part of Portus's role will involve amplifying Davenport's personal brand alongside the Hästens story, highlighting the seamless synergy between innovation, luxury, and performance.
"We're ecstatic to welcome Immanuel Portus to the Hästens family," said Davenport. "His bold vision and ability to craft impactful narratives make him the perfect fit to lead Sleepspa's creative direction. Together, we're poised to create campaigns that inspire a deeper understanding of sleep as a vital part of living your best life."
Portus's extensive experience spans multiple mediums, from branded content and music videos to short films and docuseries. His directorial hit, "Miami Heat Creator Mashup," earned a coveted screening at the Cannes Film Festival through getting featured in the documentary "TikTok BOOM." As an alumnus of Loyola Marymount University's Film and TV Production program, Portus has continually pushed the boundaries of storytelling to deliver innovative, emotionally resonant content.
This partnership marks a significant milestone for Hästens as it continues to innovate in the luxury sleep and wellness sectors. With Portus at the helm of creative strategy, Sleepspa by Hästens is set to redefine how audiences experience the transformative power of sleep through cutting-edge campaigns that merge tradition with modernity.
For media inquiries, please reach out to:
Email: adam.davenport@thesleepspa.com
Phone: (310) 691-3344
Adam Davenport
SOURCE: Hästens
View the original press release on accesswire.com
