RYE BROOK, NY / ACCESS Newswire / April 15, 2025 / Medical practices face increasing challenges when it comes to building trust, growing their patient base, and standing out in a competitive healthcare industry. Illumination PR, led by CEO Robyn Bordes and Managing Partner Deven Turner, is helping healthcare professionals overcome these challenges through innovative, results-driven business development solutions.
The firm combines Robyn's entrepreneurial leadership with Deven's expertise in media relations and brand strategy to offer tailored solutions for medical professionals. Together, they lead a team of publicity experts who specialize in healthcare public relations, strategic media placement, and physician brand management. This cohesive approach allows Illumination PR to create measurable growth opportunities for medical practices and healthcare organizations nationwide.
"Medical practices are more than businesses-they're essential to their communities. Patients need to know they can trust their providers, and building that trust starts with how a practice positions itself. That's what we do best," explains Robyn Bordes.
Strategic Media Placement Drives Results
Visibility is critical for healthcare professionals. Patients often rely on trusted media outlets when choosing providers, making strategic media placement a key factor in building credibility. Illumination PR secures features in Tier 1 publications, helping medical practices amplify their expertise and connect with their target audiences.
This approach reflects the belief shared by Oprah Winfrey: "Your brand is your calling card to the world." Robyn and her team ensure that their clients don't just build businesses-they build lasting reputations that resonate with patients and peers alike.
One recent success story involved a medical practice struggling to attract new patients. Illumination PR created a targeted media strategy that showcased the practice's expertise and values. Within six months, the practice saw a 30% increase in patient inquiries and a significant improvement in community reputation.
Physician Brand Management and Social Media Growth
In addition to media placements, Illumination PR offers specialized physician brand management services. These services include negotiating and managing brand partnerships for physicians, turning their professional expertise into opportunities for additional revenue and visibility.
Robyn highlights the importance of this strategy: "We help physicians go beyond their practice by building their personal brands. Whether it's through social media growth or brand deals, our physician management team ensures our clients see tangible ROI from their efforts."
A recent campaign for a physician client resulted in a 40% increase in social media engagement, leading to lucrative brand partnerships with healthcare and wellness companies. These additional revenue streams have become an integral part of Illumination PR's value to its clients.
A Team Effort at Illumination PR
While Robyn Bordes is the driving force behind Illumination PR, she emphasizes the importance of collaboration and teamwork in achieving success. Her partnership with Deven Turner has elevated the firm's capabilities, blending Robyn's business development expertise with Deven's innovative media strategies.
Deven, who has been with Illumination PR for nearly a decade, was named Managing Partner in 2024. Her proven track record includes securing high-profile placements on Good Morning America, Forbes, and People Magazine, as well as orchestrating press tours and events at prestigious occasions like the Grammys and Emmys.
"Deven brings a fresh perspective and a relentless commitment to our clients' success," Robyn says. "Her leadership has been instrumental in shaping the future of Illumination PR."
Deven's philosophy mirrors the sentiment of Simon Sinek: "Leadership is not about being in charge. It is about taking care of those in your charge." Her ability to build meaningful connections with clients and media partners has been transformative for the agency.
Success Stories
Robyn and Deven's collaborative leadership has driven measurable results for healthcare clients. One hospital group partnered with Illumination PR to attract new patients and recruit top-tier physicians. Through strategic media placements, a refreshed branding campaign, and digital outreach, the group experienced:
A 40% increase in patient retention.
A 25% rise in qualified physician applications.
Greater engagement and visibility across social media platforms.
Another campaign focused on building a physician's personal brand through digital media and brand partnerships. Illumination PR's physician management team secured multiple paid brand deals, helping the client grow their social media following by 50% and generating additional revenue streams for their practice.
Building a Legacy Through Leadership
Robyn Bordes' journey from a young entrepreneur to the CEO of a multi-million-dollar firm reflects her resilience and dedication to helping others succeed. Starting work at age 13, she developed a relentless work ethic that continues to inspire her team and clients.
Deven Turner's rise to Managing Partner marks a new chapter in the firm's evolution. Her innovative strategies and ability to navigate the modern media landscape have established Illumination PR as a leader in healthcare public relations.
"Robyn and I share a vision for what this agency can achieve," Deven explains. "We're not just helping clients grow their businesses-we're shaping how they're seen and trusted by their communities."
This focus on collaboration and innovation has set Illumination PR apart in the competitive PR industry, creating lasting value for its clients and their communities.
About Illumination PR
Illumination PR is a full-service public relations and business development firm specializing in strategic media placement, healthcare public relations, and physician brand management. Led by CEO Robyn Bordes and Managing Partner Deven Turner, the firm works with clients across industries, with a focus on healthcare, lifestyle, and beauty. Illumination PR's mission is to deliver creative, tailored solutions that help clients grow their brands and achieve measurable success.
For more information, visit Illumination PR's website
Deven Turner
DM@illuminationpr.com
IlluminationPR
Rye Brook, NY
https://www.illuminationpr.com/
SOURCE: Deven Turner
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