SEO Strategist Calls for Greater Support and Awareness as Many Small Business Owners Remain Invisible Online
MIAMI, FL / ACCESS Newswire / April 15, 2025 / Anthony Gallo, founder of Florida SEO Services and Soflo Real Estate Network, is raising awareness about the growing digital divide affecting small businesses and independent professionals. Gallo is calling on the SEO and marketing industry to prioritize accessibility, support, and visibility-particularly for underfunded and underserved entrepreneurs.
"There are thousands of skilled local business owners that are simply invisible online," said Gallo. "They're offering real value, but they're buried under search results, competing against massive companies with full-time marketing teams. That's not a level playing field."
According to a 2024 Local Search Industry Report, over 60% of small businesses in the U.S. still lack an optimized Google Business Profile. Additionally, 42% don't have a mobile-friendly website, and many aren't using basic SEO tools that could dramatically improve visibility and lead generation.
"Most of these business owners don't need fancy strategies. They need help with the basics-getting on Google Maps, showing up in local search, getting reviews, and being found by people in their own neighborhood," Gallo added.
Gallo believes the solution starts with education and awareness-not expensive software or locked-in agency contracts.
"You don't need a huge budget to take the first step. If you're a business owner, claim your Google profile. Ask happy customers for reviews. Fix your business info online. These small actions build momentum."
He also called on the industry to shift focus from selling complexity to offering real support.
"We should stop treating SEO like a secret recipe and start treating it like a tool for empowerment," he said. "We owe it to our local economies."
Gallo's platforms, Florida SEO Services and Soflo Real Estate Network, have supported hundreds of local businesses with affordable strategies, but he emphasizes that success often begins with free tools already available.
Gallo encourages local business owners to take simple, no-cost steps toward online visibility:
Claim and optimize your Google Business Profile
Check your business name, address, and phone number for consistency
Ask three satisfied customers for Google reviews this week
Add photos and updates to your Google listing
Make sure your website is mobile-friendly
"SEO isn't magic," Gallo concluded. "It's structure. And when you understand it, you can take control of your future."
For more resources on getting started with local SEO, visit:
www.floridaseoservices.com
Media Contact:
Florida SEO Services
1-877-872-0031
info@floridaseoservices.com
SOURCE: Anthony Gallo
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