NEW YORK, NY / ACCESS Newswire / June 29, 2025 / As founders fixate on valuation and bankers obsess over every decimal, one of the most important drivers of fundraising success remains overlooked: distribution.
Nassau Street Partners, a Wall Street-based capital advisory firm, is calling time on the legacy belief that a raise fails because the story, the model, or the valuation is off. Instead, the firm argues, the bottleneck is usually distribution, getting the right deal in front of the right investors, at the right time, and in high enough volume.
The Real Bottleneck Isn't Valuation. It's Visibility.
"Founders think they need a better model. Bankers think they need a tighter deck. But what most companies actually need is reach," said Juan Moreno, Managing Partner at Nassau Street Partners. "The best-prepared deal in the world goes nowhere if it lands on five desks."
Traditional investment banking and fundraising models tend to concentrate outreach within a narrow band of known investors - often recycled family offices, regional angels, or firms with decade-old mandates. The problem isn't that these investors don't understand the opportunity. It's that the sample size is too small; and gets smaller year-on-year as that rolodex shifts from longer to shorter investment horizons.
Nassau Street Partners takes a different approach. Instead of spending 3-6 months refining materials before any investor contact, Nassau launches in under 30 days and distributes investment-grade collateral to thousands of family offices, HNWIs, and strategic investors globally - within the first month of engagement.
A Distribution-Led Model
By combining capital markets expertise with a distribution-first process, Nassau turns fundraising into an execution strategy, not a waiting game.
Key differentiators include:
Time-bound preparation: The firm delivers institutional-quality decks, projections, and positioning materials in under a month.
Massive reach: Outreach spans thousands of curated investor profiles, leveraging direct relationships, tech-enabled targeting, and warm channel introductions.
Signal over noise: Nassau focuses on surfacing real investor interest fast, generating 20-25 serious conversations in the first 3-4 months - often more than a traditional banker delivers in twice the time.
"Capital raising isn't necessarily about finding the perfect investor," Saul Friend, Director at Nassau Street Partners added. "It's about creating the conditions for capital to find you. That starts with distribution."
Where Traditional Models Fail
The old model of capital raising was built for a world where capital was concentrated, and access was controlled. A banker's personal Rolodex may have once sufficed. In today's decentralized, global investor landscape, it's not enough. Similarly, as modern investment tools such as convertible notes and SAFEs gain prominence, both investors and founders are finding new ways to manage risk, creating a more favourable investment environment in the lower middle market.
Founders are no longer raising in just one city or one sector. Strategic capital may come from Dubai, Munich, Singapore, or a family office in Dallas. Reaching that capital requires a wider aperture, and a system built for scale.
Nassau Street Partners operates with that mandate in mind: giving quality companies global reach without waiting half a year to get in the market.
Case-in-Point Execution
The firm's approach has resonated across diverse mandates - from European life sciences and Middle Eastern infrastructure, to early-stage fund managers and growth-stage SaaS. In one case, Nassau supported a €12.5M raise for a European Analytical Chemistry company, surfacing 70+ family offices in the first 35 days. In another case, it supported a $25M capital raise for a deep-tech venture firm, guiding positioning and outreach to a targeted base of family offices and HNWIs.
In both cases, it wasn't the model or valuation that unlocked capital - it was targeted visibility at scale.
A New Framework for Founders
For founders and sponsors raising $1M-$50M, the takeaway is clear: build sharp materials, but don't over-optimize for perfection. Optimize for velocity, for exposure, for qualified eyeballs on your deal.
"Valuation is a function of demand. Demand is a function of distribution," said Juan Moreno. "We're in the business of building that demand."
About Nassau Street Partners
Nassau Street Partners is a capital advisory firm helping high-growth companies and independent sponsors raise between $1M and $50M from global family offices, HNWIs, and strategic investors. Based on Wall Street and operating globally, Nassau delivers investment-bank quality execution with a distribution-first process designed for speed, scale, and results.
Media Contact Details
Name: Juan Moreno
Email: legal@nassaustreetpartners.com
Organization: Nassau Street Partners
Website: https://www.nassaustreetpartners.com/
SOURCE: Nassau Street Partners
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