BIRMINGHAM, UK / ACCESS Newswire / June 3, 2025 / In a world where AI is evolving faster than most people can explain it, the difference between obscurity and explosive growth often comes down to one thing: storytelling.
And at just 20 years old, Adam Petty - a UK based designer-turned-video creator-is quickly becoming the name top AI startups turn to when they need their products not only understood, but remembered.
From his early days launching his own startup Zaap.ai, to working with the fastest growing AI companies, Adam's career is built around a singular talent: translating complex technology into fast, clear, emotionally engaging stories. For dozens of early-stage founders, he's become an indispensable creative partner-and one of the sharpest young minds in the AI communication space.
From Founder to Visual Communicator
Adam's entry into AI wasn't through research papers or data science. It was through need.
Two years ago, he was preparing to launch his startup Zaap.ai on Product Hunt. With no marketing budget and no media team, he decided to create a short launch video himself. It was punchy, cinematic, and laced with dry humor. The video went viral. Zaap hit the #1 spot, was acquired soon after, and the video became a template other founders wanted to follow.
"I didn't plan on making videos professionally," Adam says. "But when other founders kept asking who made it, I realized there was a much bigger demand than I expected."
What he had stumbled upon wasn't just a new direction-it was a critical need in the AI and SaaS ecosystem: founders building amazing things, but struggling to explain them.
The Birth of Flowjam
Adam launched Flowjam, a lean video studio focused on high-conversion launch content for startups. Unlike bloated explainers or pitch-deck slideshows, Flowjam's videos are fast, cinematic, and emotionally clear-built to stop thumbs, generate buzz, and make complex products feel human.
In just under two years, Adam and his network of animators and designers have created over 25 launch videos for Y Combinator-backed startups, with an increasing number in the AI space.
"The problem with most AI product videos is that they're either too technical or too vague," Adam says. "We aim to hit that sweet spot-clear enough for a first-time viewer, smart enough for early adopters, and exciting enough to be shared."
Each video is a blend of tight scripting, sleek visuals, and storytelling principles borrowed more from filmmaking than from traditional tech marketing. Think: product launch meets movie trailer.
Why AI Startups Need Better Storytelling
Adam's work at Flowjam has deepened his connection to the AI world-and given him a front-row seat to how most companies are failing to communicate.
"The tech is incredible, but if you can't explain what it does and why it matters, it's dead in the water," he says. "That's where I come in."
He's not a data scientist. He's not a machine learning engineer. But what Adam brings is arguably more urgent at the moment of launch: the ability to take a complex AI product and make someone care about it in 30 seconds or less.
He studies product flows, user stories, and founder intent. Then he works backwards-building a story that wraps technology in emotion, purpose, and visual momentum.
A Style That Breaks the Rules
Adam's videos stand out not because they're flashy-but because they're different. They don't follow the "corporate explainer" formula. They're short, human, and high-energy. He borrows from film, social media, and documentary work-citing Edgar Wright and Casey Neistat as inspirations.
"The best videos feel like they were made by someone who actually cares about the product," Adam says. "Not someone who just cut up a template."
That care has built trust. Adam has gone from a startup founder in Birmingham to a strategic asset for AI founders across the U.S., UK, and beyond. And as the AI space accelerates, he's finding himself pulled into deeper partnerships-with founders, investors, and product leads alike.
What's Next
Adam isn't looking to scale Flowjam into a 50-person agency. Instead, he's focused on refining the systems that let him move fast: building out AI-assisted editing workflows, tightening scripting processes, and experimenting with new formats like interactive demos and vertical launch videos.
And while he continues to lead video at Flowjam, he's also quietly consulting for other AI startups behind the scenes-helping them prep for funding rounds, launches, or global go-to-market campaigns.
"I'm not just here to make videos," he says. "I'm here to help founders communicate clearly when it matters most. In AI, that moment is the launch. If you nail it, you're in the game. If not, you're forgotten."
Final Word
In the era of LLMs, generative platforms, and data-first products, clear, human storytelling has never been more valuable. Adam Petty, just 20 years old, is leading that charge, one launch video at a time.
For AI companies building the future, the question is no longer just what you're building. It's who's telling your story.
And increasingly, that answer is Adam Petty.
Company Name: Flowjam
Contact Person: Adam Petty
Contact Email: adam@flowjam.com
Website Link: https://flowjam.com
SOURCE: Flowjam
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