SEATTLE, WA / ACCESS Newswire / July 14, 2025 / The leading innovator in AI-powered sports analytics, is proud to announce a groundbreaking partnership with Strictly Basketball, one of the most influential digital media brands in basketball. This collaboration is set to transform the way players, parents, and fans engage with sports content through cutting-edge AI technology.

"We are thrilled to partner with Strictly Basketball," said Kevin Keranen, CEO of "Their ability to captivate millions of basketball fans aligns perfectly with our mission to empower athletes with innovative AI tools. Together, we are setting a new standard for content creation and engagement in the basketball world."

Strictly Basketball, founded by Joe Doerrer and Nolan Newberg in 2020, has grown into one of the most engaged sports media platforms, boasting over 5 million highly active followers across Instagram, TikTok, and YouTube. With a proven track record of producing viral content, Strictly has garnered over 1.67 billion views in the past year alone.

"Strictly Basketball is excited to collaborate with Athlete.ai to redefine digital sports content," said Joe Doerrer, Co-Founder of Strictly Basketball. "An AI-driven platform is a game-changer in sports technology, and we are eager to bring this innovation to our audience."

As part of the partnership, Strictly Basketball will work together to create AI-enhanced content that highlights athlete performances, engages fans, and provides new opportunities for players to showcase their skills. By leveraging advanced analytics and Strictly's wide-reaching media presence, the collaboration aims to bring the latest in sports technology to a broader audience.

Strictly Basketball's influence within the sports content space, combined with cutting-edge technology, will revolutionize how athletes showcase their talent, engage with their supporters, and maximize their recruitment potential.

About Athlete.ai

Athlete.ai is a premier sports analytics company utilizing AI technology to enhance athlete performance, scouting, and content creation. By leveraging AI-powered highlight generation and real-time analytics, it helps athletes gain exposure and connect with opportunities.

About Strictly Basketball

Strictly Basketball is a digital sports media company specializing in high-engagement basketball content. With millions of followers and billions of views, Strictly continues to lead the way in sports storytelling and athlete exposure.

Media Contacts:
Kevin Keranen
CEO, Athlete.ai
Joe Doerrer & Nolan Newberg
Co-Founders, Strictly Basketball

For additional information, please visit Athlete.ai's website and Strictly Basketball's website.

Media Contact
Country: USA
Media Contact Name: Kyle Palmer
Company: Athlete.AI
Email: media@athlete.ai
Phone number: 903-200-9229
Website: Athlete.AI

SOURCE: Athlete AI