SHENZHEN, CN / ACCESS Newswire / January 7, 2026 / SENO reports accelerated global expansion across North America, Europe, and the Middle East, supported by regulatory alignment, distribution growth, and localized market strategies.

A Global Growth Strategy Takes Shape

SENO announced accelerated global expansion and market penetration across multiple international regions, underscoring the company's evolution from a technology driven startup into a globally distributed oral thin film brand. The announcement reflects steady progress in building localized distribution networks, regulatory readiness, and manufacturing infrastructure to support long term international operations.

Over recent years, SENO has expanded its commercial footprint beyond its initial launch markets, establishing a presence across Europe, North America, the Middle East, Canada, and Australia. This expansion has been guided by a deliberate strategy that emphasizes compliance with local regulations, controlled market entry, and partnerships with regional distributors familiar with jurisdiction specific requirements.

Building Presence Across Western Markets

Europe and North America have served as primary growth regions for SENO, where demand for oral thin film products continues to evolve alongside tightening regulatory standards. The company reported that its oral film products have gained recognition among adult consumers seeking discreet and portable alternatives.

SENO attributed its progress in these markets to early investment in compliance systems and documentation, allowing the brand to engage distributors and retailers that prioritize regulatory clarity. Rather than pursuing rapid volume expansion, the company has focused on building credibility with partners through transparent manufacturing records, safety documentation, and intellectual property protection.

Strategic Expansion Into the Middle East

Beyond Western markets, SENO identified the Middle East as a key growth engine within its global expansion strategy. The company has established official distribution and agency relationships in select Middle Eastern countries, responding to increasing demand for compact and discreet oral thin film alternatives in urban centers and travel-heavy environments.

According to SENO, entry into the Middle East required tailored logistics planning and regulatory review to align with import, labeling, and product classification requirements. The company stated that its oral film format aligns with consumer preferences in regions where discretion and portability are highly valued.

Global Distribution Infrastructure

To support its expanding footprint, SENO has invested in a global distribution framework designed to balance scalability with regulatory oversight. This framework includes centralized manufacturing through Shenzhen Xinnuo Technology Co., Ltd., paired with region specific distribution partners responsible for localized compliance and market execution.

SENO confirmed that its products are supported by international safety documentation, including material safety reports and air transport certifications, enabling cross border shipment without hazardous classification. This logistical readiness has allowed the company to maintain consistent supply chains while expanding into geographically diverse markets.

Product Format Designed for International Use

SENO's oral film was developed with international mobility in mind. The dissolvable film format eliminates the need for devices, charging, or refilling, reducing barriers to adoption across markets with varying infrastructure and usage norms.

The product's odor free and compact characteristics have supported its positioning as travel compatible, including use in settings such as airports, hospitality venues, and outdoor environments. SENO reported that this versatility has contributed to repeat interest from distributors seeking products that can be introduced across multiple retail channels.

Intellectual Property Supporting Expansion

SENO has pursued intellectual property protection as a safeguard for its expanding global footprint. The company confirmed multiple patent, trademark, and copyright filings covering product design, packaging mechanisms, and brand assets.

These protections are intended to support distributors and partners by reducing the risk of unauthorized replication as the brand enters new markets. SENO stated that intellectual property readiness is a prerequisite for expansion into regions with competitive oral thin film landscapes.

Leadership Perspective on Global Growth

According to Jason Zhao, Co-founder of SENO, the company's international progress reflects long term planning rather than rapid market entry. "Global expansion requires patience and structural discipline," Zhao stated. "Each market has its own regulatory and cultural context, and we have approached growth by building systems that can adapt rather than forcing a single model everywhere."

Outlook for Continued International Penetration

Looking ahead, SENO stated that it will continue expanding selectively into additional markets while strengthening its presence in existing regions. The company confirmed that future efforts will focus on distributor support, regulatory follow through, and incremental product development aligned with local requirements.

SENO emphasized that its expansion strategy prioritizes sustainable penetration over short term volume, with the objective of establishing a durable international presence within the regulated oral thin film sector.

About SENO

SENO is an international brand specializing in the research and development of oral film products. The company focuses on dissolvable film technology designed for oral delivery. SENO products are developed and manufactured by Shenzhen Xinnuo Technology Co., Ltd., which maintains FDA Establishment Registration and international safety certifications. The brand operates across multiple global markets with an emphasis on regulatory alignment and structured distribution growth.

Media Contact

SENO USA
Contact Name: Jason Zhao, Co-founder
Phone: +1 617 320 1311
Email: seno.serve@outlook.com
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SOURCE: SENO