Accenture Interactive Expands Experience-Led Transformation Services in Southeast Asia with Acquisition of Award-Winning Agency Entropia

Entropia will complement Accenture Interactive’s capabilities in customer experience, design and creative communications

Accenture (NYSE: ACN) today announced it has acquired Entropia, marking the first acquisition by Accenture Interactive in Southeast Asia. Entropia, one of the fastest-growing international agencies¹, will complement and expand Accenture Interactive’s unique position in the market for experience-led transformation services.

Founded in 2016 and based in Kuala Lumpur, Entropia features a team of more than 210 employees skilled in scaling unique digital experiences for brands. The addition of Entropia will help Accenture Interactive transform and reimagine their clients’ entire business through the lens of experience. The acquisition will also expand the creative talent pool within Accenture Interactive and create more learning and growth opportunities for people across both organisations.

Divyesh Vithlani, Southeast Asia market unit lead, Accenture said: “As more consumers shift to online channels, the growth of the digital economy in Southeast Asia has accelerated the massive disruption that brands are experiencing. This acquisition will allow us to expand our digital capabilities to meet the growing demands of our clients.”

“Entropia’s addition will help us deliver innovation through technology to drive commerce and growth for our clients in Southeast Asia. It’s also an exciting chapter in our journey to strengthen and expand Accenture Interactive’s presence in the region,” said Thomas Mouritzen, Accenture Interactive’s lead for Southeast Asia.

Entropia is one of the most awarded agencies in the region, receiving accolades from local and regional publications such as Marketing Interactive and The Drum. The agency boasts an extensive track record in helping blue-chip clients, including BMW, Nespresso, KFC, Tenaga Nasional Berhad, Telekom Malaysia, and Lazada, create brand experiences with a positive impact on people and business growth.

Most recently, Entropia teamed with BMW to create an action-packed augmented reality (AR) showroom for the new BMW X5 that brought the car and its features to life for consumers on lockdown during the global health pandemic. Entropia also worked with Nespresso to localize a global sustainability campaign by collaborating with renowned Malaysian artist, Red Hong Yi, to create an art installation titled 'Kaleidoscope.'

Prashant Kumar, founder and senior partner at Entropia, said: “This is the perfect time to join with Accenture Interactive and raise the bar in transforming data-driven marketing for businesses. I am thrilled to have both organisations come together and expand the canvas for our people, clients and their customers.”

“The acquisition of Entropia lets us lean further into our global vision to take experiences – designed through deep human insights and powered by creativity and technology – to the next level. It also helps us deliver on our growth ambitions for our people, clients and the industry across the Asia Pacific region,” said Flaviano Faleiro, Accenture Interactive’s president for Growth Markets.

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

Accenture Interactive is reimagining business through experience. We drive sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business insights with the possibilities of technology, we design, build, communicate and run experiences that make lives easier, more productive and rewarding. Accenture Interactive is ranked the world’s largest digital agency by Ad Age and has been named a Most Innovative Company by Fast Company. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com

Forward-Looking Statements

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¹ https://www.adweek.com/agencies/top-10-fastest-growing-international-agencies/

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