Sakrete and Amerimix Host Immersive World of Concrete Experience

Leaders in bagged and pre-blended construction materials highlight top products and put visitors’ skills and knowledge to the test

Sakrete, Oldcastle APG’s leading bagged concrete materials brand, and Amerimix, its top pre-blended mortars, stuccos and grouts brand, will share their latest product innovations and solutions at World of Concrete, taking place January 21 – 23, 2025, in Las Vegas.

Sakrete and Amerimix welcome visitors to booth S10827 in the South Hall, which will feature Sakrete’s core concrete and concrete-related products and Amerimix’s lines of pre-blended mortars, stuccos and grouts. Attendees will be invited to participate in an interactive, Las Vegas-inspired experience designed to test their concrete and masonry knowledge and demonstrate the benefits of the brands’ leading products.

“We’re excited to attend World of Concrete for another year and showcase the outstanding concrete and masonry products from Sakrete and Amerimix to the hardworking professionals in our industry,” said Dave Jackson, Senior Brand Manager, Sakrete and Amerimix. “It’s a fantastic opportunity to demonstrate these materials, and with our immersive booth design, we hope everyone who visits will have a great time–and win some swag–while learning why our brands are trusted nationwide.”

The booth features both educational and interactive experiences. On the educational side, visitors will learn how to select the right concrete mixes for every project, explore new solutions for improving jobsite efficiency, discover digital tools built for the pro contractor and more. On the interactive side, masons can take the “Perfect Mix Challenge” to test their proficiency in field-blending mortar (and learn why Amerimix is the superior solution) or go head-to-head in the Know Your Mix challenge. Along the way, visitors will collect tokens to play the Sakrete Slots for a chance to win some great prizes.

Sakrete is also sponsoring the World of Concrete Beer Garden in Central Hall, where visitors can relax with a drink and watch the new season of Concrete Combat – the first-ever concrete competition reality series.

“World of Concrete is extra special this year because our Concrete Combat season two champions earned a trip to this conference,” said Jackson. “I won’t spoil it for anyone who hasn’t watched the new season, but it’s a fantastic, highly capable team, and I’m thrilled they can be here. We created Concrete Combat to uplift the hardworking men and women in the trades, and it’s great to continue the celebration here at World of Concrete.”

Visitors can find Sakrete and Amerimix in the South Hall of the Las Vegas Convention Center at booth S10827 for the duration of the World of Concrete exhibition from January 21 – 23. For help locating the booth, please see the Booth Map.

About Sakrete

Sakrete, part of Oldcastle APG, a CRH company, is a North American leader in bagged concrete materials with the right Pro-Grade products for any project and a dedicated team of Technical Experts to help get every job done right. With Sakrete concrete mixes, there’s no guesswork, just concrete solutions with superior results. Call 1-866-SAKRETE or visit http://www.sakrete.com.

About Amerimix

Amerimix is a leading brand in pre-blended mortars, stuccos and grouts. Making the upgrade from field blend to pre-blend cuts mixing time in half, ensures superior consistency and delivers 30% more mortar in every batch – it's a no-brainer. The Amerimix brand is owned and managed by Oldcastle APG. SAKRETE^® of North America is headquartered in Atlanta, Georgia. For more information visit https://amerimix.com

About Oldcastle^® APG

Oldcastle® APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect, and recharge. The manufacturer's signature brands include Belgard^® and Echelon^® hardscape and masonry materials; Barrette Outdoor Living^® and MoistureShield^® fencing, decking and railing; Sakrete^® and Amerimix^® packaged concrete and mortar; Techniseal^® sands, jointing technologies and surface protectors; PebbleTec^® pool finishes; plus popular brands of landscape and gardening materials. For more information, visit oldcastleapg.com.

About CRH

CRH (NYSE: CRH, LSE: CRH) is the leading provider of building materials solutions that build, connect and improve our world. Employing c.75,800 people at c.3,160 operating locations in 29 countries, CRH has market leadership positions in both North America and Europe. As the essential partner for road and critical utility infrastructure, commercial building projects and outdoor living solutions, CRH's unique offering of materials, products and value-added services helps to deliver a more resilient and sustainable built environment. The company is ranked among sector leaders by Environmental, Social and Governance (ESG) rating agencies. A Fortune 500 company, CRH's shares are listed on the NYSE and LSE. For more information visit: www.crh.com.

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