The Southern Group Expands to Washington, D.C. With Strategic Federal Lobbying Practice “TSG Advocates” Led by Daniel Diaz-Balart and Chase Kroll

Combining subject-matter expertise with a national network, The Southern Group extends its distinctive, relationship-based lobbying model to the federal level through TSG Advocates.

The Southern Group, a premier government relations and influence network with 11 offices across the Southeast, is proud to announce the expansion of its operations to Washington, D.C., with the launch of TSG Advocates, a new federal lobbying practice. This milestone is the next chapter in the firm’s 25-year legacy, as it extends its influence from the Sunshine State to the heart of the nation’s capital. Leading the charge in D.C. are Daniel Diaz-Balart and Chase Kroll, two distinguished government relations professionals with decades of experience in political advocacy, foreign affairs, and policy strategy in a wide range of industries like defense, financial services, tax, healthcare, energy, and more.

As the leading lobbying firm in Florida, The Southern Group has represented clients in every industry at the local and state level for over two decades. Now, with the creation of TSG Advocates, the firm is taking its trusted reputation and unparalleled expertise to Washington, D.C., ensuring its clients’ voices are heard at the federal level while maintaining the personalized, high-quality advocacy that has made the firm a standout in the lobbying industry.

A Strategic Move for a Firm with Proven Results

The launch of TSG Advocates comes at the beginning of a new, business-friendly era in the United States. The firm is betting on a widespread influx of foreign and domestic investment in the U.S., creating the need for business-friendly policy and regulation.

In addition, many Florida leaders have been tapped to fill major roles in the new administration. As Florida’s largest and leading lobbying firm, the group plans to leverage its strength and connections in Florida to become a major player at the federal level.

“Businesses will need strong representation in D.C. to take advantage of unprecedented opportunities in the coming years,” said Daniel Diaz-Balart, founding member of TSG Advocates. “With TSG Advocates’ connections in Florida and on the ground in Washington, D.C., I can’t think of a firm better positioned to help clients capture those opportunities.”

A Dynamic Partnership

Daniel Diaz-Balart, who brings a wealth of foreign policy experience, government relations expertise, and legal acumen, was immediately drawn to the unique opportunity to help launch The Southern Group’s D.C. office.

“I’ve long admired The Southern Group’s longstanding reputation for doing things the ‘right way’—a firm focused on quality work and quality individuals. This is a firm with deep roots in Florida and a forward-thinking approach to advocacy,” said Diaz-Balart. “It’s a privilege to be part of this exciting new chapter.”

A seasoned foreign affairs expert, Daniel’s experience spans advocating for two sovereign governments—Taiwan and the Dominican Republic—and advising on major initiatives across industries like defense contracting, commercial space, and more.

Daniel is an effective and knowledgeable advocate who couples his approach with an infectious optimism," said Congressman Carlos Gimenez of Florida. "He stands out for his professionalism and is a true pleasure to work with."

Joining Daniel in D.C. is Chase Kroll, an accomplished political and policy strategist with over 14 years of experience in political campaigns, federal policy, and international relations.

With a distinguished career at firms like Hogan Lovells, Go Big Media, and David Turch & Associates, Chase brings a multidisciplinary approach to advocacy—integrating traditional lobbying with cutting-edge communications strategies, digital media, and public relations.

“Chase is an exceptional advocate and strategist, bridging the gap between policy goals and legislative realities,” said Norm Coleman, former U.S. Senator from Minnesota, Chair of the Congressional Leadership Fund Super PAC, and Senior Counsel at Hogan Lovells. “Chase’s knowledge of Washington, his knack for building bipartisan relationships, and his commitment to delivering client results make him a tremendous asset to TSG Advocates."

Chase’s notable career achievements include leading successful campaigns for defense contractors, municipal clients, and foreign governments, most recently advising the Kingdom of Saudi Arabia.

"Joining TSG Advocates is a unique opportunity to work with a firm that has a proven track record of success and a vision for the future," said Kroll. "The D.C. office will serve as a bridge for both U.S. and international clients, and I’m eager to contribute to the firm’s continued growth at the federal level.”

A Vision for the Future

This strategic expansion to Washington, D.C. is part of The Southern Group's long-term vision to broaden its federal lobbying footprint while continuing to serve the evolving needs of both its regional and national clients. While Daniel and Chase bring a wealth of knowledge to the newly formed TSG Advocates, the firm plans to quickly expand, adding new subject-matter experts over the next 12 months in rapidly evolving industries like artificial intelligence and cryptocurrency. “We’re building our federal practice with an eye on success over the next century, not just the next administration,” said TSG Senior Managing Partner for Growth, Rachel Cone. “Having well-connected leaders like Daniel and Chase at the helm in D.C. ensures we’re positioned to deliver high-level results for our clients over the long-term.”

ABOUT THE SOUTHERN GROUP: Celebrating 25 years of influence, The Southern Group is the largest lobbying firm in Florida with offices throughout the Southeast. Through its team of experts, The Southern Group helps clients build winning strategies by navigating the political landscape and connecting with decision-makers. To learn more visit TheSouthernGroup.com.

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