Adweek Names Larry Adams, CEO of XStereotype, to Inaugural 2025 AI Trailblazers Power 100

This recognition celebrates individuals who are revolutionizing the marketing and advertising industry through artificial intelligence innovation.

Larry Adams, Founder and CEO of XStereotype, has been named to the inaugural 2025 AI Trailblazers Power 100, presented by Adweek and AI Trailblazers. This prestigious list celebrates 100 of the most innovative thinkers using artificial intelligence to transform how we do business, connect with audiences, and shape culture.

Adams is recognized for his leadership in developing Safeguard IQ, XStereotype’s proprietary suite of AI models that safeguards content and elevates performance. Designed as a trust layer for generative AI, Safeguard IQ helps companies ensure their outputs are contextually intelligent, bias-aware, emotionally resonant, and optimized for conversion — all through a seamless API.

Built to integrate across platforms like Claude, Gemini, DeepSeek, and ChatGPT, Safeguard IQ is currently one of only 35 AI API solutions available in the Google Cloud Marketplace, setting a new standard for responsible AI performance.

“We keep asking AI to be smarter, but maybe the smartest thing we can do is make it more human-aware,” said Adams. “This recognition from Adweek validates what we’ve always believed: maybe building a more intelligent AI starts with building a more inclusive one.”

Developed in collaboration with psychologists, neuroscientists, and statisticians, Safeguard IQ is powered by over 50 million proprietary, first-party data points gathered through real human interaction. The system analyzes scripts, outputs, and content across more than 40 dimensions — including bias, authenticity, emotional tone, sentiment, and purchasing intent.

Safeguard IQ is trusted by top companies and brands seeking to align their AI outputs with both cultural intelligence and business performance — creating content that resonates, performs, and respects the people it reaches.

Read more about the AI Trailblazers Power 100 and Larry Adams [here].

ABOUT XSTEREOTYPE

XStereotype is a next-generation AI company building the intelligence layer for high-performing content. Powered by over 50 million proprietary data points and co-developed with neuroscientists, psychologists, and statisticians, XStereotype delivers real-time insights that measure and improve bias, authenticity, emotional resonance, and cultural relevance. Its models integrate directly into today’s most powerful AI platforms to help brands, platforms, and agencies build safer, smarter, and more human-centered AI experiences. Visit https://xstereotype.com for more.

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