Singapore Gift Card Market Future Growth Dynamics Databook 2025: NTUC FairPrice Co-operative, Dairy Farm International Holdings, Sheng Siong Supermarket, Giftano and Mooments Dominate the Market - ResearchAndMarkets.com

The "Singapore Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update" report has been added to ResearchAndMarkets.com's offering.

This detailed databook provides a data-centric analysis of Singapore's gift card sector, highlighting market opportunities and risks across various consumer segments, product categories, retail sectors, and store formats.

Market Overview

The gift card market in Singapore has demonstrated robust growth, with a compound annual growth rate (CAGR) of 11.1% from 2020 to 2024. This upward trajectory is expected to continue, with the market projected to grow at a CAGR of 9.3% during the forecast period of 2025 to 2029, reaching approximately USD 2.24 billion by the end of 2029.

Key Insights

The Singapore gift card market is evolving with a strong emphasis on digital transformation, corporate adoption, and retail collaborations. The shift towards e-gift cards is driven by the rapid growth of e-commerce and mobile payments, making digital transactions more convenient for consumers. At the same time, businesses are increasingly utilizing gift cards for employee incentives, recognizing their flexibility and appeal in enhancing workforce engagement.

These trends are expected to further shape the industry over the next few years, with retailers and corporations expanding their gift card offerings to cater to evolving consumer preferences. Retail partnerships will play a crucial role in diversifying available options, ensuring that gift cards remain relevant in the Singaporean market. As competition intensifies, market players must innovate and integrate new technologies to sustain growth and maintain consumer interest.

Key Insights

• Digital Transformation: The shift towards e-gift cards is propelled by the rapid growth of e-commerce and mobile payments, offering consumers seamless, contactless, and immediate gifting solutions.?
• Corporate Adoption: Businesses are increasingly utilizing gift cards for employee incentives, recognizing their flexibility and effectiveness in enhancing workforce engagement.?
• Retail Collaborations: Partnerships between retailers and corporations are diversifying gift card offerings, ensuring their relevance in the Singaporean market.

Competitive Landscape of the Singapore Gift Card Market

The Singapore gift card market is evolving rapidly, with strong growth driven by increased digital adoption and corporate utilization. Established players continue to dominate the market, while new entrants are leveraging digital platforms to introduce innovative gifting solutions. The rise of e-commerce and mobile payments reinforces the shift toward digital gift cards, and businesses are increasingly incorporating them into incentive programs and customer engagement strategies.

The competitive landscape is expected to become more dynamic, with further innovation in digital gift card offerings and strategic partnerships shaping the market. Regulatory changes focusing on transparency and consumer protection will influence market practices, requiring companies to ensure compliance. As competition intensifies, businesses will likely invest in personalized and multi-brand gift card solutions, positioning the market for sustained expansion in the coming years.

Current Market Dynamics

• The Singapore gift card market expansion is largely driven by the increased adoption of digital gift cards, which have become a preferred choice for consumers and businesses. The corporate sector has also contributed to this growth by integrating gift cards into employee incentive programs, recognizing their flexibility and ease of distribution.
• The rapid development of e-commerce and mobile payment solutions further reinforces the shift towards digital and e-gift cards. Consumers increasingly opt for digital transactions, particularly after the COVID-19 pandemic accelerated the demand for contactless and instant gifting options. As a result, retailers and service providers have expanded their digital gift card offerings, aligning with the changing preferences of Singaporean consumers.

Key Players and Market Share

• Established retail chains such as NTUC FairPrice Co-operative Pte Ltd, Dairy Farm International Holdings Ltd, and Sheng Siong Supermarket Pte Ltd dominate the Singapore gift card market. These companies offer a range of gift card options, catering to consumer preferences across grocery, lifestyle, and retail segments. Their extensive distribution networks and strong brand presence have allowed them to maintain a significant market share.
• At the same time, new entrants such as Giftano and Mooments are reshaping the market by offering fully digital gifting platforms. These companies focus on providing seamless online gift card solutions for individual consumers and corporate clients, capitalizing on the growing demand for digital transactions. Their presence is increasing competition in the market, driving innovation and expanding the range of available gift card solutions.

Recent Launches and Partnerships

• Retailers in Singapore have increasingly formed partnerships with digital payment providers to expand their gift card offerings. Collaborations between retail chains and fintech companies have introduced co-branded gift cards, allowing consumers greater flexibility in payment and redemption options. These partnerships align with the broader shift towards digital transactions, enhancing convenience for customers while driving sales for businesses.
• While specific recent mergers and acquisitions in the Singapore gift card market are not widely reported, global trends indicate a movement toward consolidation. Companies seek synergies through acquisitions and strategic alliances to expand their reach and integrate new technologies. As competition intensifies, more partnerships and potential mergers may emerge, helping businesses strengthen their market position and enhance their gift card services.

Future Outlook

Over the next 2-4 years, the Singapore gift card market is expected to witness:

• Continued Digital Adoption: Businesses are likely to introduce personalized and multi-brand gift card options, leveraging technological advancements to enhance security and user experience.
• Expansion of Corporate Programs: Customized and branded gift card options are anticipated to become integral to employee incentive programs, integrated into performance management systems for real-time rewards.
• Growth Through Partnerships: Retailers are expected to form strategic partnerships to offer bundled gift card solutions for specific occasions, utilizing data insights to provide targeted promotions and personalized gifting experiences.

Regulatory Changes

• The Singapore government has implemented new regulations in the past year to enhance consumer protection within the financial services sector, including gift cards. These regulations emphasize transparency in terms and conditions, ensuring consumers are fully informed about expiration dates, redemption policies, and usage limitations. Additionally, measures have been introduced to prevent fraud and misuse, reinforcing consumer confidence in gift card transactions.
• Compliance with these regulatory changes is crucial for businesses operating in the gift card market to maintain consumer trust and avoid legal challenges. Companies must stay updated on evolving regulatory requirements and adapt their policies to ensure adherence. Proactively addressing compliance measures will help mitigate risks and strengthen brand reputation and customer loyalty in the long term.

Companies Featured

• FairPrice Group
• Sheng Siong
• qoo10
• Giant
• Ikea
• Sephora
• CapitaLand Malls
• Apple
• Courts
• Harvey Norman

Key Attributes:

Report Scope

This report provides in-depth, data-centric analysis of gift card industry in Singapore through 100+ tables and 280+ charts. Below is a summary of key market segments.

• Singapore Total Spend on Gifts
• Singapore Gift Card Market Size by KPIs across Consumer Segments
• Singapore Gift Card Market Size by Consumer Segment
• Singapore Digital Gift Card Market Size
• Singapore Gift Card Market Size by Retail Consumer
• Singapore Gift Card Spend by Consumer Behavior and Demographics
• Singapore Gift Card Market Size by Corporate Consumer
• Singapore Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
• Singapore Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
• Singapore Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
• Singapore Gift Card Purchase by Payment Method

For more information about this report visit https://www.researchandmarkets.com/r/dj7sga

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