Cognito, the independent global communications agency specializing in finance, technology and climate transition, has appointed Felice Tobin as Managing Director of its New York business.

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Felice Tobin, Managing Director of Cognito New York

Felice has a substantial tenure in the financial and technology sectors, having most recently held the position of GM for Cognito Asia and MD of its Hong Kong office. Her expertise is in media strategy, C-suite advisory, multi-market reputation management and thought leadership. Her work has also covered government affairs and crisis/issues management. Prior to Cognito, Felice worked in sales at international payments provider, OFX, and at Thomson Reuters as part of the Financial & Risk PR team.

Tom Coombes, Cognito’s CEO, states: “Felice is a seasoned leader who brings robust counsel, strategy and execution to our clients at a crucial time in our industry. We are seeing how essential good communication strategy is with a plethora of information, media changes, AI and audience expectations. It is an evolving and dynamic media market and trusted, timely information is at a premium. Felice also brings operational expertise and a track record of developing high performing teams. We look forward to her building on the great work done by our team in New York.”

Tobin comments: “I've had the privilege of leading exceptionally talented teams in Asia at Cognito and I’m excited to bring that experience to our largest market. I have been so impressed by the high caliber of work we deliver, supporting a range of financial, technical and professional services clients. My goal is to build on this strong foundation. I have big shoes to fill and even bigger ambitions – specifically, to position Cognito as the go-to partner for strategic PR, marketing and reputation management advice across our sectors in the US.”

US Director of Business Strategy, Angela Byrne, adds: “The team looks forward to Felice’s ability to embed her global experience in our diverse market here in the States. It’s her enthusiasm and participation behind implementing programs that drive top and bottom-line growth that will enable us to better serve our internal team, as well as our varied clients.”

Recognized as a rising leader in the industry, Felice was shortlisted for Young PR Professional of the Year at the 2023 PR Awards Asia and graduated from The Women’s Foundation’s prestigious mentorship program in Hong Kong in 2024. She holds a Bachelor of Arts from McGill University and an Advanced Certificate in Public Relations from the CIPR. Felice has lived and worked in key global financial centers including Toronto, London, Hong Kong and now New York.

Her appointment is an important milestone for Cognito, as it celebrates its 25th anniversary as an established agency. Felice can be contacted at: felice.tobin@cognitomedia.com.

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About Cognito: Cognito is the global communications agency dedicated to the finance, technology and climate transition sectors. We advise organizations, from established leaders to challenger startups, on how to manage their reputation, address threats, and create value in competitive and disrupted markets.

For the last 25 years, we’ve partnered with companies and their leaders to navigate complex landscapes and build trust and support from stakeholders. Cognito operates from the world’s major financial centers – New York, London, Singapore and Hong Kong, in addition to its offices in continental Europe (Amsterdam, Düsseldorf, Paris) and Australia (Sydney).

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