Global mobile traffic has continued to grow over the past few years and is expected to continue to increase in the future. Here are some key insights and information on global mobile traffic trends:
Rapid adoption: The proliferation of mobile devices, such as smartphones and tablets, and improvements in mobile internet connectivity worldwide are driving rapid growth in mobile traffic. More and more people are surfing the Internet, interacting on social media, watching videos, shopping and other activities on mobile devices, which is further driving the increase in mobile traffic.
5G technology: With the commercial promotion of 5G technology, mobile interconnection speed has been significantly improved. 5G networks offer higher bandwidth and lower latency, enabling users to access interconnected content faster, including high-definition video, virtual reality and augmented reality applications. This will further increase mobile traffic.
Video and Streaming: The popularity of video and streaming services on mobile devices has increased dramatically, becoming an important factor in driving mobile traffic growth. More and more users are using mobile devices to watch video content such as video sharing platforms, streaming services such as Netflix and YouTube, and video content on social media. High-definition video and live events are high traffic consumption, so the demand for mobile traffic is also increasing.
Apps and Mobile Games: Growth in mobile apps and games is also contributing to mobile traffic. People download and use a variety of apps and games that need to communicate with the internet, get content and updates. In addition, the rise of cloud gaming has also enabled users to play games smoothly on mobile devices, which has further driven the increase in mobile traffic.
Growth in emerging markets: The increasing penetration of mobile internet in emerging markets (e.g., India, China, Brazil, etc.) has led to rapid growth in mobile traffic. Users in these markets typically access the Internet for the first time via mobile devices, so their online activity is predominantly mobile.
With the continuous popularization of smart hardware such as computers, mobile phones, smart TVs, and wearable devices, user information acquisition has shifted from the mobile era to the era of integration, and consumers are often overwhelmed by the variety of advertisements presented on various media. The demographic dividend of the Internet has disappeared, and it is becoming more and more difficult for the Internet to obtain new users, and the industry has begun to pay attention to the stock market and expand the digging of single user segmentation scenarios to improve the ARPU (contribution of single user commercial value). The business logic of the mobile Internet is no longer just a simple traffic business, for advertisers, how to reach the target users through the Internet terminal accurately and efficiently, is the challenge facing the new era.
The development of technology has led to endless forms of advertising, and consumers are increasingly picky about the quality of advertising. In the era of fine operation, improving the efficiency of advertising is the biggest pain point for advertisers. If you want to stand out in the vast number of advertisements, good advertising creativity and accurate push become the key.
Exploring the practice and application of ergonomic intelligence in the field of marketing can better provide AI capabilities for the marketing community. Today, AI can encourage ecological conservation and protection in the field of marketing. Based on the continuous improvement and deep opening of AI ecosystem, the information media platform has been transformed from a single search marketing platform to a comprehensive marketing platform with excellent brand and effect. As marketing channels and partner marketing channels continue to grow across markets, more brands and advertisers are finding a cost-effective, flexible model to partner with a range of publishers.
As a deep international service mobile internetworking big data advertising technology company EasyLPEC has begun using performance-driven artificial intelligence algorithms to precisely target the target audience,Enable brands to target audiences at the right time and platform, put in attractive ads, and use artificial intelligence algorithms to effectively connect and convert consumers around the world.Provide professional and efficient one-stop integrated marketing services.
AI technology can not only help companies better understand consumer needs, but also improve marketing efficiency and accuracy. The combination of AI and advertising meets the demands of advertisers to obtain high-quality results at low cost and establish connections with them. At the same time, behind the hidden huge consumer demand, through AI + marketing integration of online and offline resources, to solve the complex marketing needs of different scenarios, for the future decentralized marketing activities to provide a centralized and unified management platform.
Overall, global mobile traffic continues to grow, driven by rapid adoption, 5G technology, video and streaming media, apps and games, and emerging markets. In the future, AI advertising will be further improved, and the proportion of advertisers' AI advertising budgets in the overall advertisers will increase by 50% in the next three years, and it will be more obvious in areas such as fast-moving consumer goods and education. The core problem to be solved in the future development of digital marketing is to tap new traffic growth points and improve the efficiency of traffic realization, and the importance of artificial intelligence will be further highlighted, and AI + will help marketing upgrade.
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