Phoenix, Arizona - Most marketers will agree that emotions create more sales than facts and logic but mapping those emotions has been a largely unexplored black box. The question is always, which emotions to use…when to apply them…how many to use…in which order, etc.
To solve this, ADMANITY® created The ADMANITY® Protocol in 2019, years before AI breakthrough ChatGPT arrived in 2022.
“We began ahead of the curve and we still are,” said Brian Gregory, CEO, Founder and creator of the emotional algorithm. “The ADMANITY® Protocol, or what we refer to as the “Mother” Algorithm is essentially a very intricate map of human emotions that create buying decisions. Oddly enough, the universal glue that makes marketing and advertising possible isn’t logic or rational thoughts, but instead, human emotion,” Brian Gregory stated.
The frustrating part is that most AI systems today rely mostly on logic for marketing advice than emotions. The problem is they want those logic-based messages to work on humans, who are deciding to buy emotionally, subconsciously, irrationally - and humans haven’t changed emotionally in over 10,000 years.
“People buy emotionally. AI communicates logically. See the problem?” asked Brian Gregory.
Keeping its “Mother” Algorithm sequestered offline to keep it away from prying eyes, ADMANITY created the YES! TEST® to analyze businesses emotionally - instead of factually. This was the first use of the Mother Algorithm - a brand analysis created to determine the emotions needed to best-sell any brand to its customers.
ADMANITY® didn’t want the businesses taking the test to think their results would be “cookie cutter” answers, so the test was 100% anonymous and no two tests were alike since the questions change as a person progresses through it and the free output at the end is equally unique advice for the business.
Roy Regalado, ADMANITY® Cofounder and President said, “Every YES! TEST® is agnostic as we have no idea what kind of industry or business was answering the questions. We did this to completely eliminate human bias, which always invades branding and marketing ideas,” Roy Regalado said.
The 5-minute YES! TEST® was a resounding success, engaging thousands of business owners and achieving a completion rate of over 90%. “There are millions of outcomes possible on the test, just like there are millions of small businesses, each with a different story to tell. The YES! Test® sorts any business down to the most critical emotions that will sell it using data from The Mother Algorithm as well as its own advanced test algorithms,” said Brian Gregory.
Perhaps most impressive were the incredibly consistent test data results. “We found that people answered the questions nearly identically in 2019, when the test first became available as they did thousands of tests later,” said Brian Gregory. “The emotionality of business owners did not change even though business technology certainly did. We began testing before AI, continued during AI’s launch and now after its widespread use. No matter how technology shifted, human emotionality did not budge at all because at the end of the day, humans are emotional beings,” Brian Gregory added.
This is good news for marketers because it means emotions are the constant in the marketing universe, not the variable. That means advertising can work over and over, using similar formulas again and again, creating long-term success. But finding the magic emotional formula for any business has been mostly trial and error. The winners make money and the losers give it all back. “ADMANITY® is for those who like to win,” said Chris Whitcoe, ADMANITY® CTO.
ADMANITY® - The Next Stage.
While the YES! TEST® will continue to be free to take, ADMANITY® says it has its answers. ADMANITY® has thousands of tests, consistent results, an algorithm that can predict optimal selling emotions for any brand, skyrocketing Crunchbase metrics (229,000 companies passed in about 100 days with a heat score of 93), thousands of pages of documented marketing, advertising and copywriting strategies, tactics and formulas safely sequestered offline, its own PRIMAL AI™ on the drawing board and AI now ready to receive all of that for the benefit of millions of businesses chomping at the bit to get their own answers.
“We publicly tested ChatGPT, Grok, Copilot and Gemini before and after gaining access to a very tiny portion of the Mother Algorithm,” said Brian Gregory. “In all 4 tests, the LLMs changed instantly and dramatically from rather dull, logic-based persuasion engines to slinging sales copy like an ad agency pro,” added Brian Gregory.
“This is perhaps the largest missing revenue layer in AI today. The only question is which LLM will get it first, because that AI platform will be years ahead of the others as soon as it understands how to help humans structure marketing that works,” said Paul Kirch, ADMANITY’s Director of Digital Marketing. “Every business on Earth wants those answers because those answers generate sales,” Paul Kirch added.
AI Chatbots seem to agree conceptually with ChatGPT saying it was, “…one of the most valuable monetization layers in AI history,” and Grok stating, “It’s the missing revenue layer for our ecosystem,” and Copilot saying ADMANITY® enabled, “Emotional monetization at scale — the holy grail of AI.” (AI-generated comments).
For more information, please visit:
Witness: ADMANITY® on Crunchbase
Catch Up: ADMANITY News Center
Contact: Brian Gregory on Linkedin
DISCLAIMER: ADMANITY is not affiliated or endorsed by OpenAI, ChatGPT, xAI, Grok, Microsoft, Copilot, Google, Gemini, or Crunchbase. All trademarks and trade names are the property of their respective owners. No affiliation or endorsement is implied.
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Company Name: ADMANITY®
Contact Person: Brian Gregory
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City: Phoenix
State: Arizona
Country: United States
Website: https://admanity.com
