SEOUL, South Korea - Global brand house IrisBright announced today that its beauty brand Seapuri has won the 'Rookie Award' at the '2025 Amazon Top Brand Awards'. The award was presented during the 'Amazon Beauty in Seoul 2025' ceremony, held on September 19 at COEX, Seoul.
The Amazon Top Brand Rookie Award honors new brands on Amazon that demonstrate outstanding sales performance and high growth potential. Seapuri achieved this distinction within just one year of entering the U.S. market, driven by the explosive success and high customer satisfaction of its intensive scalp care line, which was its flagship offering for the region.
Prior to the Amazon award, Seapuri also secured the 'TikTok UGC Most Viral Award.' This dual recognition—for commercial success on the world's largest e-commerce platform (Amazon) and viral influence on the leading global short-form video platform (TikTok)—simultaneously demonstrates the brand's powerful global competitiveness.
Seapuri's success stems from its specialized approach, combining marine-based ingredients with advanced scalp science to restore natural scalp health. The brand is pioneering a new beauty routine—"scalp care as skincare"—making professional-grade treatments more accessible to consumers. This innovative approach has successfully lowered barriers to premium scalp care, earning widespread recognition in global markets.
"It is an honor to be recognized simultaneously by Amazon and TikTok, less than a year after our North American market debut," said an IrisBright spokesperson. "This achievement is a testament to our ability to resonate authentically in the global market and marks a new starting point for us. We are committed to opening a new chapter for K-Haircare beyond K-Beauty, ensuring sustained growth."
Founded in 2020, IrisBright has rapidly grown, operating over 20 proprietary brands including Seapuri, Haar, Vedit, and Rebenif, spanning cosmetics, health supplements, and lifestyle categories. The company reported revenue of KRW 116.2 billion (approximately USD 84 million) in 2024, achieving an average annual growth rate exceeding 150%, and has established itself as one of the fastest-growing companies in the brand commerce industry.
Media Contact
Company Name: IrisBright Inc.
Contact Person: KIM JIWAN
Email: Send Email
Country: South Korea
Website: https://seapuri.us/
