From November 20 to 22, 2025, the Global Panda Partners Conference was held in Chengdu, Sichuan. Under the theme "Jointly Protecting Panda Habitats, Building a Beautiful World, and Sharing Open Opportunities," the provincial regional public brand for grain and oils, "Tianfu Rapeseed Oil," made a remarkable appearance at this global event, winning favor among numerous domestic and international guests.

Erastus Mwencha, former Deputy Chairperson of the African Union Commission, visited the "Tianfu Rapeseed Oil" exhibition booth.

As a key side event of the conference, the 5,000-square-meter Panda Cultural and Creative Market attracted bustling crowds. Among the highlights were two specially designed "Tianfu Rapeseed Oil" booths, which showcased a range of rapeseed oil products and cultural creative items. Through oil extraction demonstrations and interactive activities, Chinese and international guests immersed themselves in the culture of Sichuan rapeseed oil. One foreign guest exclaimed, "The rapeseed oil with panda designs is unforgettable—a perfect gift from Sichuan!"

At the parallel session of the 2025 Global Panda Partners Conference—the Sino-Foreign Cultural Tourism Exchange Forum held on November 22—"Tianfu Rapeseed Oil" was featured as one of the six distinctive "Culture and Tourism + Industries" brands. The presentation highlighted how the brand achieves a remarkable transformation from single-sector agriculture to diversified industries through comprehensive development of "rapeseed, flowers, honey, oil, fertilizer, and feed."

As China's largest producer of rapeseed, Sichuan has led the country in total rapeseed output for 15 consecutive years. Since the launch of the "Tianfu Rapeseed Oil" initiative in 2018, the brand's influence and industrial chain benefits have significantly improved. To date, "Tianfu Rapeseed Oil" has been recognized as an "Influential Public Brand in China's Grain and Oils Industry" for six consecutive years, with a brand value exceeding RMB 12 billion.

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