STUDIO LAB (CEO Sunghoon Kang), an AI-based content generation company, announced on the 6th that it has won the Best of Innovation Award in the XR & Spatial Computing category at CES 2026, the world’s largest IT exhibition. The CES Innovation Awards recognize the world’s most innovative technologies and products, and among them, the Best of Innovation is granted only to those that achieve the highest scores in technology, design, and innovation.
The award-winning ‘GENCY PB’ is an intelligent photography system that combines AI robotics technology with content generation solutions. Visitors at the exhibition can directly experience the AI photo robot and enjoy an Immersive Interactive Experience, instantly checking their results on site.
STUDIO LAB has collaborated with global brands such as Intel, BMW, and Galderma, building an offline interactive platform that merges AI, robotics, and spatial experiences beyond simple photography. Unlike conventional static photo booths, ‘GENCY PB’ is a physical AI-based system where robot motion, lighting, and directing are automatically coordinated. It recognizes user movements to create dynamic and artistic results, enabling a new form of brand experience across events, retail spaces, and exhibitions.
Currently, STUDIO LAB operates its ‘GENCY Studio’ showroom in Gangnam, Seoul, accelerating the global commercialization of its AI robotics photography solutions for global partners and enterprise clients. “A photography robot is not just a technological product but a new interface that expands human creativity and spatial experience,” said Jaeyoung Lee, Director at STUDIO LAB. “AI-generated visual content will become a new language for brand communication.”
Founded in 2021, STUDIO LAB is an AI deep-tech content generation platform that automates visual production processes across fashion, retail, and entertainment industries. The company was spun off from Samsung Electronics and is backed by Samsung Venture Investment, reinforcing its technological foundation and credibility. Its AI-based product detail page auto-generation service ‘GENCY’ has revolutionized the way fashion companies produce digital content, supporting the digital transformation of commerce enterprises and small businesses. This technology was also recognized for its innovation when it was directly demonstrated to President Jae-myung Lee in June.
With three consecutive CES Innovation Awards—Best of Innovation in AI (2024), Innovation Award in Robotics (2025), and Best of Innovation in XR & Spatial Computing (2026)—STUDIO LAB continues to prove its world-class technological excellence. Through this latest achievement, the company plans to further strengthen its leadership in the global Physical AI market as a next-generation photography platform provider combining AI robotics and content generation technology.
Media Contact
Company Name: STUDIO LAB
Contact Person: Sunghoon Kang (CEO)
Email: Send Email
Country: South Korea
Website: https://www.studiolab.ai/en
