On March 26, 2025, the grand finale of the BIDA International Intimate Apparel Design Awards (BIDA Awards) took place at the Shenzhen (Futian) Convention and Exhibition Center. A hundred exceptional works from rising stars of design academies, independent innovators, and elite brand designers across the nation competed on stage, delivering a visual and creative feast that immersed audiences in the cutting-edge trends and diverse allure of intimate apparel design. The event spotlighted groundbreaking ideas for the world to see!
Formerly known as the Charming East·China International Lingerie Design Competition and Homewear Original Design Competition, the BIDA Awards were established in 2012 by the Shenzhen Underwear Association (SUA). Over the years, it has grown into one of China’s most influential professional competitions in the lingerie industry, renowned for its wide reach, large pool of participants, and societal impact.
The Grand Finale
The 2025 BIDA Awards underwent comprehensive upgrades in recruitment scope, judging criteria, and organizational scale. The awards were split into two categories: Commercial Application (BIDA Design Awards) and Conceptual Creativity (BIDA Creative Awards), aiming to unlock the practical potential of original designs. By bridging creativity with market viability, the awards propel global innovation in lingerie and intimate apparel fashion.
The judging panel featured industry luminaries:
Mark Ainsworth, Creative Art Consultant at Blue Time & Space International and Founding Partner of Dutch design firm Unit 9;
David Leung, Fashion Design Director at Yew Chung Yew Wah Education Network and faculty member of Parsons School of Design;
Zhang Wenbo, R&D Vice President at Regina Miracle International;
Chen Yu, Founder of CHENYU STUDIO and 2024 “Golden Top Award” winner (China’s highest fashion honor);
Donggua Didi, a million-follower fashion influencer on Xiaohongshu.
Their diverse expertise ensured a multi-dimensional evaluation of entries.
BIDA Design Awards: Empowering Commerce, Defining Trends
Open to enterprises and design studios, the BIDA Design Awards featured five categories: Lingerie, Sportswear, Homewear, Functional Apparel, and Technological Innovation.
During pre-judging, entries were rigorously assessed for innovation, market relevance, craftsmanship, aesthetic appeal, material sustainability, and human-centric values. On the final stage, models showcased designs that dazzled audiences with every movement, highlighting the depth and charm of each piece.
Winners of the BIDA Design Awards
BEST OF BEST Grand Prize: An Li Fang’s "Wind Nest Cup Series Lingerie" (a 30-year-old concept revolutionizing breathable lingerie).
Lingerie Category BEST Prizes:
An Li Fang: Wind Nest Cup Series
Maniform: Chic Coco 1/2 Strapless Wireless Underewear
Lixing: Fantasy·Whimsy·Heart Dye·Dialogue Series
The Interior: BLOSSOM Bloom Series
Cosmo Lady: Goddess Cup Series Underewear
Homewear Category BEST Prize: Bananain’s "Silk 520 Home Petsuit" (Sanliren Technology).
Sportswear Category BEST Prize: New Wingsun Group’s "EaseMotion Series Sports Underewear".
Technological Innovation Prizes:
Ubras: Spring Peach Machine-Washable Silk
Bananain: Cool Skin 502UV Pro Sun Protection
Imeili: Soft Support "Sandwich" Series
Huxi: Sensitive Skin Series
New Wingsun: AeroForm 3D Shapewear
BIDA Creative Awards: Igniting Aesthetic Inspiration
Centered on the theme "Seeking Meaning", the BIDA Creative Awards invited designers to explore self-expression and find beauty in the mundane. With three categories (Lingerie, Homewear, Sportswear), 18 finalists emerged from over 1,000 submissions.
Winners of the BIDA Creative Awards
BEST OF BEST Future Creative Design Prize: Albina Bielik’s "ANNIHILATION".
Category BEST Prizes:
Pleated Fantasy (Homewear) by Feng Caixia & Huang Danfei
HERE WE GO (Sportswear) by Ding Yi
Breaking Cocoon (Lingerie) by Zhang Wenyu & Wang Yao
LOOK AI-BIDA Innovation & Fashion Prize: Pan Pinjun’s "Amidst Disturbance, Embrace Ease" (showcasing AI-human "dual inspiration").
BEST Popularity Prize: Huang Hao’s "Ripples Purify Clarity".
Driving Global Innovation
The 2025 BIDA Awards not only provided a platform for talent to shine and exchange ideas but also injected fresh vitality into the global intimate apparel industry. By bridging creativity, technology, and market needs, the awards are accelerating the sector’s evolution into a new era of innovation.
Media Contact
Company Name: Shenzhen Underwear Industry Association
Contact Person: Miss Xie
Email: Send Email
Phone: +86 0755-89636686
Address:1703, Block C, Shenye Tairan Building, Binhe Avenue North, Futian District
City: Shenzhen
Country: China
Website: http://sua.org.cn/
