Lorton, VA — A powerful new movement is emerging at the intersection of youth sports, personal development, and performance training and it’s making its mark in one of the most iconic locations in the world. This SeptemberOctober, Blaise Majewski, a high-performance youth coach from Lorton, Virginia, will see his groundbreaking book The Young Athletes Playbook illuminated on the digital billboards of Times Square, a symbolic milestone for a mission far greater than personal success: elevating the way young athletes train, think, and live across the United States.

More than just a book launch, this Times Square moment is a rallying cry for parents, coaches, and athletes who are ready to redefine youth sports in the modern era. With increasing pressure on young athletes to perform, and burnout at an all-time high, Blaise is stepping forward to offer a roadmap built not on hype or empty slogans, but on integrity, structure, and transformation from the inside out.

A Framework for Athletic Greatness and Personal Growth

The Young Athletes Playbook is more than a training manual, it’s a complete ecosystem designed to empower athletes physically, mentally, and emotionally. Rooted in Blaise’s extensive experience as a coach, trainer, and mentor to hundreds of youth athletes, the book delivers a 10-week comprehensive plan that includes:

• Strength and speed training that promotes safe, sustainable physical development
• Mindset mastery tools to help athletes handle pressure, stay focused, and build resilience
• Fueling and nutrition strategies designed specifically for growing bodies and high-energy demands
• Daily discipline routines to create consistency in training, academics, and life
• Family-based leadership principles to cultivate strong communication and support systems at home

But perhaps the most innovative feature of the Playbook is its interactive design. With QR-coded video demonstrations, athletes can follow along visually with drills and exercises, ensuring clarity and safety. Parents and coaches can also access resources that keep everyone aligned and accountable; a rare, all-in-one approach that brings the whole team together: athlete, coach, and family.

From Local Coach to National Voice

Based in Lorton, VA, Blaise’s journey began with a simple but powerful desire—to give youth athletes the tools he wished he had growing up. After years of coaching and mentoring across age groups and sports disciplines, he realized a critical gap in the system: while many young athletes were being pushed harder and earlier, very few were being equipped with the mindset and life skills to thrive both on and off the field.

“I wanted to create something that not only develops better athletes,” Blaise explains, “but better young people. The habits we build in sports transfer to life. The discipline, the focus, the leadership, it all matters outside the game.”

His work quickly began to catch the attention of local families, school districts, and youth sports organizations. Blaise’s approach, equal parts tactical and transformational, was helping athletes not only gain physical strength, but develop confidence, focus, and emotional intelligence. These results laid the foundation for what would become The Young Athletes Playbook and ultimately, a larger mission to take that message national.

A National Initiative Begins

The Times Square billboard launch is not just a milestone; it marks the beginning of a national initiative led by Blaise to shift the youth sports narrative from “win at all costs” to “grow with purpose.”

Through media appearances, speaking engagements, and partnerships with schools and sports organizations, Blaise is bringing the principles of The Young Athletes Playbook to communities across the country. His message is clear: when we invest in young athletes holistically—training their minds, bodies, and hearts, we raise not only their performance, but their potential as future leaders.

As part of the initiative, Blaise is currently available for:

• Media interviews discussing youth development, coaching culture, and performance training
• Podcast guest spots centered on sports, parenting, or self-improvement
• School and youth sports features to spotlight local impact and best practices
• Speaking opportunities during the Times Square launch and beyond

Why This Matters Now

In an age where youth mental health is under the spotlight, and the pressure to perform often overshadows the joy of the game, The Young Athletes Playbook offers a timely antidote. It’s not just about sports, it’s about building resilient, focused, values-driven young people who know how to show up fully in every area of their lives.

“This isn’t just a book for kids,” Blaise shares. “It’s a tool for families, coaches, and communities. It’s about raising a standard, not just in training, but in character. Because when young athletes know how to lead themselves, they’ll be ready to lead others.”

The response so far has been overwhelmingly positive. Coaches are calling it “a game-changer.” Parents are saying it’s “what the youth sports world has been missing.” And athletes themselves are finding that performance goes hand in hand with confidence, clarity, and commitment.

Join the Movement

As the billboard lights up in Times Square this SeptemberOctober, the spotlight won't just be on Blaise—it will be on every athlete, parent, and coach who believes in doing things differently. Who believes in building not just stronger athletes, but stronger humans. And who is ready to be part of something bigger than themselves.

Whether you're a coach looking to transform your team culture, a parent seeking better support for your child, or a young athlete ready to take your growth into your own hands, The Young Athletes Playbook is your blueprint.

For more information, media requests, or to get involved with the national initiative, visit blaisemajewski.com or connect with Blaise on Instagram @blaisemajewski. To book interviews or speaking engagements, reach out via blaisellc22@gmail.com. or call 571-662-1690.

About Blaise Majewski:

Blaise Majewski is a youth performance coach, author, and founder of a growing movement to elevate the standards of youth athletic development. Based in Lorton, Virginia, Blaise combines technical training with mental conditioning and leadership development to help young athletes reach their full potential, in sport and in life.

Contact:

Blaise Majewski

Performance Coach | Author | Founder

Lorton, VA

571-662-1690

Blaisellc22@gmail.com

blaisemajewski.com

Instagram: @blaisemajewski