Skip to main content

Trupanion, Inc. Surpasses 1 Millionth Subscription Pet Milestone

SEATTLE, Feb. 22, 2024 (GLOBE NEWSWIRE) -- Building on its track record of consistently strong growth, Trupanion (Nasdaq: TRUP), a leading provider of medical insurance for cats and dogs, today announced that it has enrolled its one millionth subscription pet across its portfolio of subscription brands in North America and Continental Europe.

The one-millionth subscriber, Boz, an Australian Cattle Dog puppy from Connecticut, was enrolled in Trupanion's industry-leading medical insurance coverage. Boz is the third pet in his household to be protected by Trupanion, joined by his fur sister Maggie, who holds the distinction of being Trupanion's one-million and one subscription pet.

For the last two decades, Trupanion has sustained double-digit growth in subscription revenue and pets, predominately through the adoption of its core Trupanion branded product. Trupanion’s branded product provides industry leading coverage and direct payment to the veterinarian at check-out, a product benefit that is un-replicated in the industry. More recently, Trupanion has introduced two new brands, Furkin and PHI Direct, in Canada, a suite of ‘Powered By’ Trupanion product offerings and entered Continental Europe through the Smart Paws and Pet Expert brands.

Trupanion’s track record of growth speaks to power of the human-pet bond, and the desire among pet parents around the world to protect their pets in the event of unexpected accident or illness. In 2022, the pet medical insurance category in North America generated over $3.5 billion in revenue, up approximately 24% year-over-year, with Trupanion the largest contributor to that growth.

Nevertheless, at low single digit levels of penetration, the runway for growth in Trupanion’s global markets remains significant.  

Margi Tooth, President of Trupanion stated, “The need for high-value, pet medical insurance has never been greater. We cherish our pets and want to care for them as we would any family member. With high-quality pet medical insurance, pet parents can access a higher-standard of veterinary care for their pets, more easily budget for unexpected accidents and illnesses, and avoid finances dictating medical care. Through Trupanion’s subscription offerings, we remain committed to providing accessible and comprehensive coverage to ensure every pet receives the care they need.”

About Trupanion

Trupanion is a leader in medical insurance for cats and dogs throughout the United States, Canada, Europe and Puerto Rico with over 1,000,000 pets enrolled. For over two decades, Trupanion has given pet parents peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet parents with the highest value in pet medical insurance with unlimited payouts for the life of their pets. With its patented process, Trupanion is the only North American provider with the technology to pay veterinarians directly in seconds at the time of checkout. Trupanion is listed on NASDAQ under the symbol "TRUP". The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued, in the United States, by its wholly-owned insurance entity American Pet Insurance Company and, in Canada, by Omega General Insurance Company. Trupanion Australia is a partnership between Trupanion and Hollard Insurance Company. For more information, please visit

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 relating to, among other things, expectations, plans, prospects and financial results for Trupanion, including, but not limited to, its expectations regarding its ability to continue to grow its enrollments and revenue, and otherwise execute its business plan. These forward-looking statements are based upon the current expectations and beliefs of Trupanion’s management as of the date of this press release, and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. All forward-looking statements made in this press release are based on information available to Trupanion as of the date hereof, and Trupanion has no obligation to update these forward-looking statements.

In particular, the following factors, among others, could cause results to differ materially from those expressed or implied by such forward-looking statements: the ability to achieve or maintain profitability and/or appropriate levels of cash flow in future periods; the ability to keep growing our membership base and revenue; the accuracy of assumptions used in determining appropriate member acquisition expenditures; the severity and frequency of claims; the ability to maintain high retention rates; the accuracy of assumptions used in pricing medical plan subscriptions and the ability to accurately estimate the impact of new products or offerings on claims frequency; actual claims expense exceeding estimates; regulatory and other constraints on the ability to institute, or the decision to otherwise delay, pricing modifications in response to changes in actual or estimated claims expense; the effectiveness and statutory or regulatory compliance of our Territory Partner model and of our Territory Partners, veterinarians and other third parties in recommending medical plan subscriptions to potential members; the ability to retain existing Territory Partners and increase the number of Territory Partners and active hospitals; compliance by us and those referring us members with laws and regulations that apply to our business, including the sale of a pet medical plan; the ability to maintain the security of our data; fluctuations in the Canadian currency exchange rate; the ability to protect our proprietary and member information; the ability to maintain our culture and team; the ability to maintain the requisite amount of risk-based capital; our ability to implement and maintain effective controls, including over financial reporting; the ability to protect and enforce Trupanion’s intellectual property rights; the ability to successfully implement our alliance with Aflac; the ability to continue key contractual relationships with third parties; third-party claims including litigation and regulatory actions; the ability to recognize benefits from investments in new solutions and enhancements to Trupanion’s technology platform and website; and our ability to retain key personnel.

For a detailed discussion of these and other cautionary statements, please refer to the risk factors discussed in filings with the Securities and Exchange Commission (SEC), including but not limited to, Trupanion’s Annual Report on Form 10-K for the year ended December 31, 2022 and any subsequently filed reports on Forms 10-Q, 10-K and 8-K. All documents are available through the SEC’s Electronic Data Gathering Analysis and Retrieval system at or the Investor Relations section of Trupanion’s website at


Primary Logo

Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.