The DNA of #CRE Survey is a widely referenced industry benchmark for how brokers and marketing teams operate, from lead generation and marketing strategy to technology adoption and resource allocation. ProofStacking.ai is urging participation while the survey is open, so results reflect current market practices.
-- ProofStacking.ai today urged commercial real estate brokers, marketers, and brokerage leaders to participate in the DNA of #CRE Survey, a benchmarking initiative produced through the long-running partnership between Buildout and theBrokerList.
Commercial real estate operates without a centralized MLS and with limited shared visibility into how business is sourced, marketed, and executed across markets. The DNA of #CRE Survey helps close that gap by benchmarking the behaviors behind performance, including lead generation, marketing strategy, technology adoption, and how teams allocate time and resources. The current survey cycle is open through December 31, 2025.
The survey’s insights are used by brokers, marketing teams, and brokerage leadership to compare practices across markets and roles, and to make more informed decisions about tools, budgets, and go-to-market strategy.
As AI and PropTech reshape how CRE teams prospect and market, benchmarks matter more for planning and budget decisions.
“Your voice and opinion as a data point matter. The DNA of CRE survey helps marketers and brokers with industry-wide insights to stop guessing, start understanding, and actually base decisions on something more reliable than ‘vibes’,” said Mo Regalado, CEO and Founder of MoVO Media Marketing.
Rod Santomassimo, Founder of Massimo Group, added that the value of the survey is practical, not academic.
“Business owners make more educated decisions based on industry benchmarks. The DNA of CRE Survey is one of the leading benchmarks in the commercial real estate industry, helping brokers better understand where they can be most successful,” Santomassimo said.
To participate, brokers and marketers can access the DNA of #CRE Survey at https://dna-of-cre.buildout.com/.
Respondents receive the full results, providing a benchmark they can use to compare practices and decision-making across the industry.
To learn more about why the DNA of #CRE Survey matters, visit:
https://proofstacking.ai/cre-has-no-mls-dna-of-cre-survey-matters-now/
For additional context, ProofStacking.ai shared a Social Surge episode featuring Linda Day Harrison with Mo Regalado and Fly Jameson.
Promotional partners supporting the survey include CREChat, Nashville Industrial, Beck Reit, CREMarketing, CREi Summit, MoVO Media Marketing, AiNews.com, Coldwell Banker Commercial, Best 1031 Online, Quiet Valor, CREPodcasts, Rents Due, Hungry Inc., TCN Worldwide, SIOR, CBI Commercial, Massimo Group, CRE Coaching & Consulting Group, CORFAC, and ProofStacking.ai.
About the company: ProofStacking.ai helps commercial real estate professionals and service firms build authority using the Proof Stacking System: optimized case studies, strategic content, and authority marketing. By transforming success stories into high-performing website content and press-ready assets, ProofStacking.ai improves search visibility, strengthens credibility, and drives high-value inbound opportunities.
Contact Info:
Name: Ed Winslow
Email: Send Email
Organization: Proofstacking.ai
Address: 135 West 36th Street New York, NY 10018
Phone: (203) 912-7244
Website: https://proofstacking.ai/
Video URL: https://www.youtube.com/live/eHBovjaSyk4
Release ID: 89178800
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