BEE&YOU’s Propolis Probiotic Kids Nighttime Shot supports children’s gut health, immunity, and sleep with clinically backed, natural ingredients. Using patented microencapsulation, it remains shelf-stable without additives. Ethically sourced Anatolian propolis and sustainable practices make it a trusted, award-winning innovation in children’s wellness.
-- In a significant endorsement of its science-driven approach to natural health, BEE&YOU has been awarded the Best New Supplement title at this year’s Natural & Organic Products Expo in London. The award-winning entry, Propolis Probiotic Kids Nighttime Shot, marks a milestone for the brand as it continues to redefine children’s wellness products with its innovative fusion of natural ingredients and scientific formulation.
The annual expo, recognized as one of Europe’s leading events in the natural health and wellness sector, attracts industry leaders, retailers, and scientists from across the globe. With more than 700 exhibitors and thousands of attendees, the event serves as a key barometer for trends and breakthroughs in natural products — making the recognition a significant industry accolade.
A Science-Led Innovation for Children’s Wellness
Propolis Probiotic Kids Nighttime Shot is a shelf-stable liquid supplement specially designed to support gut health, immune function, and restful sleep in children. It combines 5 billion CFU of Lactobacillus rhamnosus with Pure Patented Anatolian Propolis Extract, tart cherry juice, and lemon balm extract — a formulation that is both natural and clinically informed.
What distinguishes this supplement from other children’s products on the market is its microencapsulation technology, developed and patented by BEE&YOU. This technology protects the live probiotics from environmental degradation, allowing the formulation to remain shelf-stable without the need for refrigeration or pasteurization. Importantly, it also preserves the bioactivity of the ingredients, ensuring maximum efficacy for young consumers.
“This award validates the scientific rigor and natural integrity that define our product development,” said Dr. Aslı Samancı, CEO and founder of BEE&YOU. “We’re proud to be recognized on an international stage. This product embodies our mission to deliver measurable health benefits while protecting the natural power of propolis through advanced formulation.”
A Clean-Label Solution for Modern Families
In an era of growing awareness around children's health and clean-label living, BEE&YOU’s nighttime supplement stands out not only for its functional benefits but also for what it leaves out. The product contains no refined sugar, artificial preservatives, or additives, aligning with the expectations of parents seeking safe, effective, and transparent wellness options for their families.
The carefully selected ingredients also contribute to the supplement’s calming properties. Tart cherry juice is rich in melatonin and antioxidants, while lemon balm has been traditionally used to promote relaxation and improve sleep quality. The Lactobacillus rhamnosus strain is widely studied for its effects on digestive and immune health, making it a critical component of the formula.
Each ingredient has been chosen not only for its natural origin but also for its clinical backing — an approach that is increasingly rare in the children’s supplement market.
From Local Bees to Global Shelves: Ethical and Sustainable Sourcing
Beyond formulation, BEE&YOU has earned praise for its commitment to sustainability and ethical production. The company sources its propolis through a contract-based beekeeping model, which empowers local beekeepers while ensuring the traceability and quality of raw materials. The Anatolian region, known for its diverse flora, provides an ideal environment for the production of propolis with a unique antioxidant profile.
“We see it as our responsibility to protect bee populations while producing high-quality supplements,” said Dr. Samancı. “Our model not only supports biodiversity but also guarantees that our consumers receive the most potent and pure propolis available on the market.”
Propolis, a resin-like material produced by bees to protect the hive, is known for its antibacterial, antiviral, and anti-inflammatory properties. BEE&YOU’s extraction methods retain these properties without resorting to harsh chemical processes — a distinction that sets the brand apart in the global nutraceutical landscape.
A Decade of Growth and Recognition
Founded in 2013 by Dr. Samancı, a food scientist with a Ph.D. in apitherapy and functional food innovation, BEE&YOU has grown from a local Turkish brand into an international health and wellness company. Today, its products are available in over 37 countries, and the company operates one of the largest propolis processing facilities in both Europe and North America.
“Our growth has been guided by one principle: the power of Anatolian propolis,” Dr. Samancı said. “With the motto ‘If there are bees, there is life,’ our goal is to make this remarkable substance a globally trusted name in natural health.”
BEE&YOU’s product range has expanded to include sprays, capsules, lozenges, and skincare items — all incorporating propolis in various forms. However, the Propolis Probiotic Kids Nighttime Shot represents a new chapter in combining functional foods with high-efficacy delivery mechanisms for children.
Recognition Reflects Shifting Consumer Preferences
The Natural & Organic Products Expo award also reflects wider shifts in consumer behavior. Parents today are seeking natural health solutions that are clinically supported, ethically sourced, and convenient to use. BEE&YOU’s ability to address these needs through a single product — without compromising safety or efficacy — is a testament to its innovative edge.
Industry observers see this win as a sign that scientifically grounded natural remedies are becoming more mainstream in pediatric health.
“This isn’t just about one product,” said a spokesperson for the expo’s judging panel. “It’s about a broader recognition that natural supplements, when developed responsibly, can compete with — and in many cases outperform — conventional alternatives. BEE&YOU’s Kids Nighttime Shot is an outstanding example of that trend.”
Commitment to Research and Development
A significant part of BEE&YOU’s success lies in its investment in research. The company maintains strong collaborations with universities and scientific institutions, particularly in the fields of apitherapy, food science, and pediatric health. All products undergo rigorous testing for safety, stability, and effectiveness.
The brand has also prioritized educating the public about the science of propolis, often participating in scientific conferences, publications, and outreach programs aimed at demystifying the health benefits of bee-derived compounds.
The Road Ahead: Expanding Access to Bee-Based Wellness
Following the success of its Kids Nighttime Shot, BEE&YOU plans to expand its children’s product line and explore additional delivery formats using its patented encapsulation technology. The company is also exploring new international markets as demand for natural immune-boosting products continues to rise in the wake of growing global health awareness.
“We believe that nature and science can coexist — and even thrive together,” said Dr. Samancı. “Our award-winning formula is proof that when these worlds are brought together with care and precision, the result is a product that truly improves people’s lives.”
About BEE&YOU
Founded in 2013, BEE&YOU is a global leader in natural bee-derived health products. Headquartered in Istanbul, with international operations based in New York, the company produces clinically supported supplements and wellness products using patented technologies and sustainable sourcing practices. With a product range centered around Anatolian propolis, BEE&YOU is committed to innovation, transparency, and environmental stewardship.
Contact Info:
Name: Alper Eraslan
Email: Send Email
Organization: BEE&YOU
Address: 42 Broadway Suite 12-403 New York, NY 10004
Phone: +90 545 348 60 47
Website: https://beeandyou.com/
Release ID: 89164600
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