TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) will launch a multistate billboard advertising campaign in 2022. The company announced that the billboard campaign will be a key piece of a strategic effort to raise general awareness of TAAT among consumers. TAAT is working with one of the nation’s largest wholesaler of billboards to roll out the campaign. Currently, TAAT plans to have billboard in Georgia, Mississippi, South Caroline, Ohio, Michigan, Texas and Nevada. The billboards will reflect themes and messaging designed to be specific to the culture and interests of a given market. “This time last year TAAT was hitting retail shelves for the very first time in Ohio, and our priority was the quality of our retail launch execution, as opposed to the quantity of stores added or units sold in the short term,” said TAAT CEO Setti Coscarella in the press release. “As a growing national CPG brand with a footprint of well over 1,000 stores in the majority of U.S. states, we recognize the importance of aligning our marketing tactics with other brands who operate at a national or global scale. While we will continue to utilize our current promotional methods that have proven effective, billboards are a very cost-efficient way to reach a mass audience of consumers over a prolonged period of time. Moreover, for nearly 23 years tobacco companies in the United States have been unable to take out billboard advertising following the Master Settlement Agreement, which means billboard promotions for TAAT could create a competitive advantage for us over the incumbent tobacco firms. Through regionally targeted messaging curated under the expert guidance of the TAAT marketing department, who has worked with some of the country’s largest consumer brands, we believe this aspect of our national marketing efforts in 2022 can be an invaluable tool for cultivating awareness of TAAT as we continue to build momentum in the tobacco category.”
To view the full press release, visit https://ibn.fm/Yl84p
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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