Jurupinga Dinalle, founded in 1992, is a producer of alcoholic beverages made from a blend of aromatic white wines based in São Paulo, Brazil. They are best known for their ready-to-drink beverage with a smooth flavor, nationally recognized for its youthful and irreverent spirit, as well as its distinctive taste that has won over a loyal fan base across Brazil, consolidating itself as one of the leading brands in the Brazilian alcoholic beverage market.
With this transaction, Jurupinga becomes part of the portfolio of Zanlorenzi Bebidas, one of the most traditional companies in the Brazilian wine and beverage sector.
This move is part of Zanlorenzi's strategy to expand and diversify its portfolio, adding a well-known brand that is popular with a younger demographic to its existing lines of wines, juices, and other beverages. Zanlorenzi, a traditional Brazilian beverage company, views Jurupinga as "the most beloved drink in Brazil" by many young people and a strategic addition to their product family.
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Source: CDI Global
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