Google’s new AI search mode is live. One of the top AI SEO agencies urges brands to adapt now or risk disappearing from AI Overviews, the new front door to customer trust.
(PRUnderground) June 2nd, 2025
Google has officially rolled out AI Mode as the default search experience for users, transforming how billions of queries are answered online. In response, Optimized Artificial Intelligence, a leading AI SEO agency founded by 20-year SEO veteran Damon Burton, is urging brands to pivot quickly: “AI Overviews are no longer a preview of the future; they’re the new front door to your business.”
Starting today, users will often see AI-generated summaries at the top of search results, ahead of organic links, ads, or featured snippets. These overviews pull insights from across the web, condensing product reviews, comparisons, and explanations into single-paragraph answers without the need for a user to click.
“If your content isn’t readable, structured, and citation-ready for AI search with SEO, your website could be invisible even if you ranked #1 yesterday,” said Burton.
Google’s update confirms what many AI search experts have been anticipating: the customer journey now starts and often ends inside an AI-generated answer. AI Overviews compress the awareness, consideration, and decision phases into one seamless interaction.
“This means if your content isn’t selected as part of that summary, you’re not just losing rankings, you’re losing relevance. Google’s update is compressing the entire funnel,” Burton explained. “Your first impression is now mediated by a machine. If your product, service, or brand isn’t clearly understood by that AI, it won’t be recommended.”
As Google Search becomes AI-powered by default, Optimized Artificial Intelligence recommends that businesses take immediate action with AI overviews search optimization, adapting their content strategy for AI discoverability and retrieval:
- Expand Schema Markup: Apply rich structured data to products, reviews, FAQs, and author profiles so content is AI-readable.
- Use Conversational Formatting: Write using natural, question-based headings and clear, concise answers, just like users speak to AI.
- Build Topical Authority: Publish content clusters around core offerings to reinforce entity relevance and semantic depth.
- Monitor AI Citations: Routinely test how Google’s AI Overviews surface your brand and adjust based on what’s retrieved or not.
“The brands that show up in Google’s AI search will be perceived as the most trusted, even if their product isn’t objectively the best,” Burton added.
With Google’s new AI Search Mode, the rules have changed. Optimized Artificial Intelligence helps you stay one step ahead of the algorithm and AI. Learn more at www.OptimizedArtificialIntelligence.com.
About Optimized Artificial Intelligence
Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.
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Original Press Release.
