Bing Gordon: Every Startup CEO Should Understand Gamification

Former EA executive, KPCB sFund lead and all around inspiring person Bing Gordon led a talk today at the sFund Gamification Summit breaking down platitudes like "gamification is important" into key actionable takeaways on how succeed with gamification, takeaways that could be reformatted and applied to any company as a measure of success. When asked why he went through the trouble of putting his guide to how to successfully gamify together for entrepreneurs, Bing told me, "Every startup CEO should understand gamification, because the new normal is games," referring to the fact that every one who had a Nintendo at 16 also has a brain that works in a specific way that's more receptive to game elements. "We are overdeveloping the visual cortex of our customers," he said.