Google AdSense Founder Raises Cash From Lerer Ventures And Others For Stealth Startup Scopely
July 13, 2011 at 09:50 AM EDT
Google AdSense co-founder Eytan Elbaz is announcing a round of funding from a group of all-star investors for his stealthy startup Scopely. Investors in the round (the amount of which was not disclosed) include Lerer Ventures, Greycroft Partners, Howard Lindzon, Terri Semel's Windsor Media, David Cohen, Dave Tisch, Gil Elbaz, and Evan Rifkin. For background, Elbaz co-founded Applied Semantics, which he sold to Google for $100 million in 2003. Applied Semantics ended up becoming Google AdSense, and Eytan stayed on as Head of Domain Channel for Google. He left Google in 2007 to pursue other projects.