Branded Domain Names Translate Recall Into Marketing Success
PRLog - Sep 17, 2013 - MCLEAN, Va. -- Aldis Browne Fine Arts, Inc. has appointed NetStar Marketing as exclusive representative for the sale of the CollectTheBest.com luxury portfolio. Currently, there is no established network dedicated to luxury mobile advertising. CollectTheBest.com provides new strategies for global access to the very finest luxury products, services and experiences. Curated by Aldis Browne, CollectTheBest.com owns a portfolio of 1,000+ launch-ready luxury domain names, integrated with a multi-channel marketing business model designed to reach consumers across luxury web portals, mobile sites, mobile apps, internet radio, text messaging, product and service directories, print and digital magazines, ebooks and media.
Size of the Market
The global luxury market consists of products and services for the aspirational and affluent, including: luxury housing, fashion, jewelry, watches, gourmet food and dining, wines and spirits, yachts, private jets, luxury automobiles, travel, resorts, art, rare collectibles, luxury information services, high end multimedia experiences, and financial and personal services:
· The global luxury market is valued at $1.5 trillion.
· Global revenue from mobile advertising will reach $11 billion in 2013 and $37 billion by 2016.
· Digital advertising spending by brands, publishers and marketers will reach $36 billion in 2013.
The Business Model
The CollectTheBest.com business model brands marketing messages as web addresses and generates revenue from advertising contracts with luxury brands, publishers, and marketers. Business clients may bid on web addresses in the CollectTheBest.com portfolio to reach target luxury audiences.
How It Works
Marketing messages branded as domain names enhance brand recall, loyalty and sales. For example: ShopAtTheBest.com conveys a powerful marketing message as a domain name. Branded domain names can open any website, web page, or a campaign-specific micro-site and empower multi-channel marketing campaigns across social, mobile, web, apps, texting, digital, internet radio and offline. More than 80% of the domain names in the portfolio start with “Collect” or end in “Best.com.” CollectFineArt.com can direct visitors to multi-million dollar art markets. ShopAtTheBest.com can direct visitors to a luxury retailer.
The Core Idea is that marketing messages branded as domain names are powerful and easy to remember.
The CollectTheBest.com luxury portfolio is offered for sale. With the right buyer, this business model can establish a trusted destination for the finest of luxury and generate monetization through advertising.
To learn more, visit:
www.LuxuryBusinessModel.com describes the business opportunity and provides a media kit
www.InfographicBest.com visual overview presented as an infographic
www.DomainNameBest.com list of domain names in the portfolio
www.PRisBest.com online press release
About Aldis Browne
Aldis Browne is a fine art consultant and luxury market advisor. With a distinguished career spanning more than four decades, Mr. Browne has organized numerous museum exhibitions and advises an extensive portfolio of collectors.
About NetStar Marketing
NetStar Marketing is providing marketing strategy support to Aldis Browne for the CollectTheBest.com project. Based in McLean, Virginia, NetStar Marketing provides integrated digital marketing services across social, mobile, and web.
Contact
NetStar Marketing Group
info@NetStarMarketing.com
http://www.NetStarMarketing.com
Tel. 703-891-9520
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CollectTheBest.com Announces New Strategies For $1.5 Trillion Luxury Marketing
September 17, 2013 at 09:00 AM EDT
