Apple Wants Beats For Paid Streaming Conversion Rate And To Improve Beats Hardware, Report Claims

 Apple is after Beats for its streaming music expertise, not the hardware that most find mediocre at best, according to a new Bloomberg report on the deal, which is expected to be made official later sometime this week according to earlier reports. The main driver for the talks started because Apple was impressed with the rate at which Beats Music was converting its free trial members into paid… Read More