At SXSW, Meerkat Beats McDonald’s At Cutting Through The Noise

 If there’s any one thing that stands out at SXSW this year, it’s that it’s getting harder for even mainstream corporations to rise above the marketing din. What was once called “spring break for geeks” has slowly been taken over in the last couple of years by mainstream corporate sponsors. But are those corporate sponsors getting what they’re paying for? Read More