Zeta Interactive Acquires eBay Enterprise’s CRM Business
November 02, 2015 at 18:32 PM EST
EBay today finalized the sale of its previously announced eBay Enterprise business. As part of this deal, Zeta Interactive, the big data-driven marketing firm co-founded by David Steinberger and former Apple and Pepsi-Cola CEO John Sculley, today announced that it has acquired the CRM division of eBay Enterprise. Sources close to the two companies tell us Zeta Interactive paid about $80 to… Read More
