CHICAGO - May 17, 2016 - PRLog -- TangoCode, a software development & consultancy company in the West Loop, and Tempesta Media, an outsourced content marketing firm, have joined forces to shed some light on two of the major challenges Digital Marketers are facing today, Content Marketing and Marketing Technology.
TangoCode and Tempesta Media conducted a survey with hundreds of agency executives, the survey findings will be presented at an executive breakfast this morning at tech incubator 1871, followed by an expert panel and discussion. The statistics below illustrate why there's a need for research like this to better understand how marketing executives are addressing and overcoming these challenges in their own agencies.
Marketing technology - With an increasingly complex landscape, it has become harder for marketers to choose the right tools to fit their needs and provide the most value. A Google commissioned Forrester's study revealed that only 26% of marketers felt their analytics tools were well integrated and worked seamlessly together.
Content Marketing - The demand for content driven SEO is at an all time high. This comes as no surprise as 70-80% of users ignore the paid ads and only focus on the organic results - Search Engine Land.
The panel, moderated by TangoCode's Co-founder and CTO - Veronica Buitron, will provide a time for attending executives to hear from experts on these challenges and engage with each other to discuss experiences. The four expert panelists will consist of:
* Kevin Souers (CTO at Revenew)
* Caroline Dehnert (Senior Account Executive, Google)
* Lou Freidmann (Senior Vice President, Insureon),
* Rajat Goswami (Senior Director (Analytics), Rise Interactive)
*If you are interested in the results of this survey, please contact Joel Evers at TangoCode.
jevers@tangocode.com
About TangoCode
TangoCode is a women and minority owned custom software development company with a primary goal of bridging the gap between business and technology. The company specializes in custom solutions for digital marketers, engaging mobile apps and cloud solutions. For TangoCode it is all about understanding the client's vision and then using their expertise to choose the right technology to make that vision a reality. https://tangocode.com/
Media Contact
TangoCode
Kamla Reddy
312-546-7225
***@tangocode.com
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