Adobe acquires video ad company TubeMogul for $540M
November 10, 2016 at 09:29 AM EST
Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition of TubeMogul is supposed to add a strong video component to the Adobe Marketing Cloud, which already covers, search, display and social advertising (and already includes Adobe Primetime, a… Read More
