Mike Marko with IM Consultant Services in Cincinnati, Ohio, has published a 7-point professional guide on how to use LinkedIn for business. As a businessman and social media marketing strategist, Marko has a better understanding of the benefits that come with using LinkedIn correctly for business. He states that with a platform like LinkedIn, brands can build credibility and connect professionally with others.
LinkedIn is already hosting a huge number of B2B (business to business) marketers. It’s also responsible for 80% of B2B social media leads. Each second, more than two new users join the platform and 47% of all existing users are in the upper management. Marko points out that this makes LinkedIn a valuable platform for business marketing and networking. However, he also admits that becoming knowledgeable about using LinkedIn for marketing ”takes time and a lot of trial-and-error”.
Marko uses this new guide to affirm that he has gathered ample LinkedIn experience to help business owners make the most of their marketing using LinkedIn. He explains how LinkedIn’s value is based on the benefits that come from network-building. Marko says that LinkedIn, “has the ability to tap into existing connections, create new ones, and grow your brand through sharing.”
Marko’s first tip in his 7 ways of using LinkedIn to promote a business is to encourage colleagues and employees to connect. According to him, they are super advocates for business owners and should be in the owner’s LinkedIn profile as connections. That way, employees will share platform content and also link to the company website, helping the brand to reach a wider audience. He also states that encouraging employees to share content and engage on LinkedIn will attract new customers.
Further, another of Marko’s LinkedIn marketing strategies is to publish LinkedIn content that is of high-quality. He says LinkedIn recommends that marketers publish at least a post per day to keep their accounts active. The content should be mostly posts about their usual niche, posts from other sites, and some news and updates. Marko advises that learning how to use LinkedIn effectively for business is mostly about using the platform to please a target audience.
To further explain how to do marketing on LinkedIn, Marko recommends that marketers upload rich media content. He says using LinkedIn for business involves knowing how to stand out, and that should include the use of videos, photos, etc. A YouTube channel link to LinkedIn also attracts an audience that would like to watch content in the news feed, for example.
Joining LinkedIn groups is another strategy Marko recommends. He explains that LinkedIn is a platform created to connect professionals from different backgrounds using several relevant topics. Discussing in a LinkedIn group can attract an audience to a marketer’s Company Page. It brings in connections with other professionals in different fields that are relevant for business. Marko also thinks creating a group that features on a Company Page is a great idea.
Marko states that that showcasing pages properly makes them functional subdomains of a Company Page. That helps highlight brands, products, and services quite effectively. He says this strategy can target customers who do not even follow the main Company Page. Marko concludes that it is therefore essential to learn to maximize Showcase Pages. Fortunately, he adds, the pages are easy to create and manage.
Marko then moves on to talking about LinkedIn’s search algorithm. “LinkedIn provides quite a bit of information about how its algorithm works,” says Marko. He states that those who want to know how to market on LinkedIn should understand LinkedIn’s algorithm and search better. He says the design of LinkedIn’s algorithm is such that it produces attractive and easy-to-use homepage feeds. They are also meant for quality content. Engaging content, Marko says, is key. He also mentions the presence of bots for content evaluation and for eliminating spam. To further explain, Marko states that human editors also review content to improve the quality of the platform’s content.
Lastly, Marko mentions that knowing how to promote business on LinkedIn also involves investing in LinkedIn Ads. He continues that with LinkedIn Ads, it is easy for business owners to make strategic decisions that are laser-focused and can help brands reach their target audience easily. LinkedIn ads come in several formats, and a LinkedIn marketing expert like Marko states that it is only through learning how to use them that someone can become a good marketer on LinkedIn. LinkedIn ads also attract people to a Company Page. Further, Marko covers the benefits of sponsored ads, text ads and sponsored InMail within the LinkedIn ecosystem.
To highlight the importance of LinkedIn as a perfect and professional platform for B2B, Marko states that the network provides many networking opportunities. They include how to build a powerful presence online for engagements with customers and connections.
Marko calls on business owners to join LinkedIn and also learn the tips he provides on doing business effectively on LinkedIn. Marko says he has written a lot of articles that benefit both existing and new members on the platform. He states that he is readily available to offer a free consultation and to help anyone looking to get help on any LinkedIn-related business needs. He also reminds his readers that he can be reached via his contact details found on his website.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
