What to Expect From an Inbound Marketing Agency

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If you’re looking to grow your business, and increase your leads and conversions, then inbound marketing could be your road to success. It’s a popular marketing strategy that attracts your target audience by offering solutions, rather than pushing products on them.

Are you confused about inbound marketing strategies that can attract leads and increase your revenue? You’re not alone. About 61 percent of companies struggle with generating leads and traffic to their website using inbound marketing.

When it comes to leveraging all the benefits of inbound marketing, you might want to outsource to an inbound marketing company. They have the expertise to manage all aspects of your comprehensive inbound marketing plan.

Continue reading to learn more about inbound marketing strategies, and what to expect from an inbound marketing company.

Inbound marketing strategies have taken the place of outdated outbound marketing tactics. They create a feeling of community and rely on content to increase brand awareness. A solid inbound marketing strategy nurtures your prospects along the buyers’ journey.

Marketers use inbound marketing to reach the target audience by creating and sharing content. They focus on creating content found in searches. By writing content designed to appeals to the target audience, they attract qualified leads to your business.

This keeps your prospects engaged until they’re ready to actually buy. This engagement strengthens trusting relationships and sustains business growth. When you use the right inbound marketing strategies, your business stays in front of your prospects.

When you start your inbound marketing campaign, you’ll join the 76 percent of marketers from around the world that rely on this approach to growing their businesses.

If your inbound marketing campaign is effective, you’ll see the following benefits:

• Increase in traffic

• More qualified leads

• Increased conversions

• Build trusting relationships

• Engage your audience

• Retain loyal customers

• More repeat buyers

• Increase brand awareness

• Strengthen brand value

When you do inbound marketing right, you’ll target quality prospects as they move through the sales funnel. This is an ongoing process that builds your prospects trust and confidence in your business.

If you decide to hire an inbound marketing company, you should choose one that focuses on planning, growth marketing and running a dynamic campaign to generate leads and customer loyalty. Here’s what an inbound marketing company should do for your business:

With the majority of consumers researching products and services online, your inbound marketing campaign should include online paid advertising, such as pay-per-click (PPC) and search advertising.

When you use PPC advertising, you only pay when a user clicks on your ad. It’s your choice who you want to see your ads, so it’s very effective for targeting your audience. PPC also helps with repeat visitors.

Google AdWords is the most popular choice when it comes to paid advertising. Using the Google network, you can place ads on Google search, Google Play Store, Google Maps and YouTube, among others.

Email marketing automation is part of your content marketing strategy that your inbound marketing company should use. It lets you stay connected with your prospects and clients. Effective email marketing campaigns segment your audience and automate email delivery.

Email marketing is one of the most effective digital marketing strategies. Statistics from Statista show that by 2022, email users will grow to 4.3 billion. Make sure your inbound marketing company takes advantage of email’s growing numbers.

SEO is one of the most important elements of inbound marketing. After all, almost every online experience begins from a search engine. By using specific SEO strategies, an inbound marketing company can build your search engine ranking with relevant keyword phrases that target your audience and use analytics to see what’s working.

When including keywords in your content, your audience gets the information they need. This boosts your website traffic for long-term results. Other SEO tactics include reviewing and updating metadata, building descriptive links and using alt tags.

Content marketing is all about storytelling with high-quality, creative content. An inbound marketing company should be able to create and distribute content that engages your audience with emotional, informative and engaging content.

Today’s consumers want content that entertains and enlightens them. This includes blog posts, whitepapers, newsletters, emails, podcasts, press releases and especially, video. In fact, Cisco predicts that by 2022, video viewing will consist of 82 percent of internet traffic.

So, it’s crucial that when you select an inbound marketing company, they produce video content that you can publish on social media channels. Publishing video gets your business in front of your audience, which builds your credibility, transparency and trustworthiness.

It also presents your audience with memorable visuals that influence how they see your business. Video also has the power to persuade and influence your audience’s behavior and attitudes.

Social media marketing is another element of content marketing. It’s the place where you connect to your target audience, build relationships and personally engage them. You want to make sure that your marketing company knows where your audience spends time.

Do they connect on Facebook, Twitter, LinkedIn or Instagram? Wherever your audience is, that’s where you should be. Social media is a great place to have contests, post coupons and interact with your followers.

Engaging your audience on social media is a cost-effective and high-value way to develop lasting relationships.

Many times, link building is an afterthought, but it can improve your SEO, traffic and brand awareness. An inbound marketing company includes links to brand partners, industry publications and other like-minded businesses.

By doing this, it lets Google recognize your website’s information and authority. This improves your page ranking and allows your audience to find your brand quickly.

Inbound marketing is growing all over the world. This is great news for your business because you can measure your results with inbound marketing. Not only is it good for you, it’s good for your prospects. Through inbound marketing, they get the solutions they need without annoying sales calls.

Whether you try inbound marketing strategies yourself or invest in an inbound marketing company, you’ll drive more traffic to your website and increase your ROI.

Our inbound marketing experts can lead the charge of your inbound marketing campaign. Contact us and we’ll generate more leads, give your business a competitive edge and grow your business.