--News Direct--
Originally published by Fashion Journal
The human eye can see 10 million colours, But makeup brands are still trying to convince us that a foundation range of 25 shades is ‘diverse’. We’ve said it before and we’ll say it again: the Australian makeup industry has an inclusivity problem. Brands continue to fail BIPOC when they slap ‘diverse’ labels on collections that look like a beige rainbow.
It’s no surprise ‘individuality’ is one of Mac’s five brand pillars; it’s been at the forefront of diversity with its products and marketing campaigns for decades. The brand tops our list, with 67 hues offered in its best-selling Studio Fix Fluid SPF 15 Foundation. And that number is growing. Mac also has a virtual try-on service, meaning you can snap a selfie and find your perfect shade match all from the comfort of your couch.
View additional multimedia and more ESG storytelling from M·A·C Cosmetics on 3blmedia.com
View source version on newsdirect.com: https://newsdirect.com/news/m-a-c-cosmetics-tops-fashion-journal-list-of-makeup-brands-with-the-most-inclusive-foundation-shades-391961195
