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According to a LinkedIn survey, about 56% of companies were using account-based marketing.
If you’re thinking about implementing a new marketing strategy, you should think about the ABM strategy.
But what is account-based marketing? Keep reading to find out!
What is Account-Based Marketing
Account-based marketing is a strategy that focuses on growth. The marketing and the sales department will work together to create a strategy that will make personalized buying experiences for each customer.
This strategy will make sure that your departments are working together and can bring in more revenue. It’ll also help your business work and communicate in specific markets to personalize the buyer’s journey. All of the content, campaigns, and communication will be personalized, and your customers will appreciate it.
If you look carefully, then you will understand that most of the digital marketing techniques are known for their inbound nature. However, email marketing is an outbound technique. So people who want to boost their sales should consider investing in email marketing. It will help them to target their customers directly and enable them to generate more leads.
How Does it Work?
This strategy works because you’ll have a multichannel approach, and you’ll be closely aligned with your company’s values. With marketing and sales working together, you’ll have access to all kinds of new potential.
In order for this to work, you’ll have to use account-based advertising. This uses digital targeting to find specific companies that will fit into your ideal customer profile.
Once you’ve identified that, you’ll need to use a tool to start running campaigns that will target your specific accounts. This way, you can run campaigns across all kinds of different channels to reach the most people.
This way, you ensure that the customer sees a message that will resonate with them the most.
How to Implement Strategy
Now that you know how it works, you need to know how to implement it into your business.
After you’ve defined your targets, the two teams will need to work together and create campaigns that are personalized and will produce results. To do this, you may want to look into demand gen software.
To do this, you’ll have to define what the content and personalized messaging will be. You should point out challenges that the business is facing and then think about how that content can help to address those pain points.
After you’ve come up with a message, think about what channel will be best. Does your audience use their email or social media more? Are TV ads or billboards better? Once you figure that out, you can start sending your message out on those channels.
Once you’ve sent the message out, you need to analyze all of the data that comes back to make sure your campaigns are effective and giving you the results that you need.
Learn More About Account-Based Marketing
These are only a few things to consider when it comes to account-based marketing, but there are many more things to keep in mind.
We know that running a business and getting a return on investment can be exhausting, but we’re here to help.
Did you find the information in this article useful? If so, keep reading our other articles to find more great information!
