CALL TO ACTION: HOW TO USE THEM EFFECTIVELY

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Originally Posted On: https://www.thewebguys.co.uk/call-to-action-how-to-use-them-effectively/

A call to action is a phrase, sentence, or button on your website that encourages a user to take an action. It can be as simple as “Add To Basket” or “Buy Now!” or a bit more complex such as, “Find Your Dream Home” or “Limited Time Offer, Get Your X Now”. Either way, it should always encourage the desired behaviour. In this blog post, we will discuss what a call to action is and how it can be used more effectively on your website!

Getting your potential customers to take action, requires a little thought. Your call to action buttons should be strategically placed across different pages of your website. As your customers go through their journey on your website, your compelling calls to action should encourage their desire to take action.

There are different ways to use a call to action, depending on the content on each page of your website. There is no one size fits for a call to action. You should choose your CTA based on where you think your customers are on their journey with you and encourage them to take the next logical step.

In business, you need to nurture some potential customers more than others. You can do this by collecting your data in order to send email campaigns or targeted adverts. You can do this by using effective calls to action to encourage your clients to give you their details. Offering a free sample product, free trial or ebook is a great way to encourage potential customers to give you their details. You can then use a simple CTA such as ‘download your copy’, ‘keep up to date with the latest news’ or ‘Get Your Free Sample’. To use a lead generation CTA you need to offer your customers something worth clicking for, but also make sure your CTA stands out.

One of your main goals, when a customer visits your website, is to persuade them to visit your products or services page. Once there, you may still need to encourage them to read more about your products or services. To do this, you should include a compelling call to action on your homepage. This call to action should encourage them to explore further. ‘Shop Now’, ‘Learn More’ or ‘Buy Now’ are great examples of a call to action that will move the customer forward in their journey with you.

You can also personalise these calls to action depending on your product or service. Headspace for example, use the CTA ‘Get some headspace’. This is straight, to the point and also personal to their product. Booking.com is relevant to their offering with ‘Quick and Secure Booking’. Encouraging you to book with them quickly and easily. Think about what you offer and how you can use more personal words in your CTA. Be sure to keep checking your analytics to find out whether people are taking action.

Encouraging your website visitors to share your content on social media is a great way to get your customers to advertise on your behalf through their social channels. They are not appropriate for every page of your website. But are great on your blog posts, landing pages, and explainer videos. Using images and links of the social channels with a CTA of ‘share with your friends’ is simple and enough to encourage this action – providing the content is worth sharing of course.

How well do the calls to action perform on your website? Have you included them? If you need to take some action with your website – get in touch with us today.

We hope that you got value from our blog post to help with your business. If you are looking to create a new website or your current site need updating then contact our director of business development Gary on sales@thewebguys.co.uk to take your online presence to the next level.

If you need help and assistance with a brand new website, then why not schedule a 1-2-1 chat with our Web Guy Jon? He can talk you through all the ways you can make your website work.

We can help you to create a top-quality website that you can use to sell your products or services – we will help you to get your website up and running and advise you on how to really make the most of your website >>> Get started today.